#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleZagreb

Zagreb Open: 'Calm' Khaslakhanau creates storm, Hedayati wins 130kg

Monday, January 15, 2024 - 01:54 By Vinay Siwach

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ZAGREB, Croatia (January 14) -- Abubakar KHASLAKHANAU (AIN) had not wrestled Arvi SAVOLAINEN (FIN) before. But he had watched his World Championships loss in the pre-quarterfinals. A headlock throw saw Savolainen get pinned in Belgrade last year and end his chances of winning a senior World Championships medal and a Paris Olympic quota.

So when the two met in the Zagreb Open Ranking Series final at 97kg on Saturday, Khaslakhanau did not waste any time and hit a headlock for four. While he did not get the pin, he managed to finish the final in a minute and six seconds and claim the gold medal as the tournament came to a close with six Greco-Roman weight classes.

Khaslakhanau, who finished fifth at the World Championships after losing to Gabriel ROSILLO (CUB) and Mohammadhadi SARAVI (IRI) in the bronze medal bout, showed why he could be a big medal threat in Paris as he calmly went about business and won five bouts in some fashion.

Beginning with a 13-5 win over Giorgi KATSANASHVILI (GEO), Khaslakhanau scored an 8-1 win over Nikoloz KAKHELASHVILI (ITA). He defeated Aleksandar STJEPANETIC (SWE) 8-0 in the quarterfinals and faced Murad AHMADIYEV (AZE) in the semifinal which turned out to be a close one.

Ahmadiyev was quick to take an aggressive approach in the bout but Khaslakhanau kept himself calm and got the first par terre advantage. He scored a turn to lead 3-0 against Ahmadiyev who got par terre advantage in the second period but failed to score. Khaslakhanau decided to keep the 3-1 lead and thwarted every Ahmadiyev attack to win. A stepout in the final second of the bout made it 4-1.

In the final, Savolainen was just getting started when Khaslakhanau hit a stunning headlock and held the Finland wrestler on his back. Savolainen had Khaslakhanau on his back to earn two points but he could not do that for long. Khaslakhanau once again went on top, giving him two more points. Savolainen was cautioned for blocking and asked to return in par terre trailing 8-2.

Khaslakhanau lifted Savolainen for a big throw but managed only a two-point throw which ended the bout. Finland challenged that it was only a stepout which was the case but the replays showed Savolainen blocking Khalakhanau again. A second caution and two points were awarded against him, ending the bout 11-2.

Abubakar KHASLAKHANAU (AIN)Abubakar KHASLAKHANAU (AIN) won the 97kg gold medal in Zagreb. (Photo: UWW / Kadir Caliskan)

"Today’s matches went perfect," Khaslakhanau said. "All the five matches were tough apart from the final. I had to prepare for each one in the same way. That’s why I am satisfied with my performance, but it’s not a limit, I should still work more and achieve more."

Despite perfect bouts, the U20 world champion maintained an expressionless face and did not give away much.

"I am a very disciplined wrestler thanks to my coach Kiril FOMENKO," he said. "Being respectful to my opponents doesn’t let me show any emotions. That’s why I am so reserved when I lose and when I win."

Khaslakhanau will now head to the European Championships but a clash with U23 world champion Pavel HLINCHUK (AIN) did not take place after the latter lost his quarterfinal.

"We wrestle together at the training, we also wrestled each other two times at competitions, I lost both times," he said.

Just 19 years old, Khaslakhanau has added two world titles to his name and qualified for the Paris Olympics. But it was only a piece of luck that he ended up being a wrestler.

"I started wrestling when I was 10 years old," he said. "A coach came to school to choose the kids and he invited me and I decided to give it a try. I liked it. I train in the wrestling club “Legend”. I want to say that it’s the best club at least in our country, and soon will be the best one in the world."

Savolainen was satisfied with his wrestling till the final and said that he knows his weakness and will continue to work on it.

"I was quite happy until the evening. In the final, it was the same mistake as the World Championships where I lost because of the same head throw," he said. "It could have been my time on the mat in the second period but we never got there in the final."

Fardin HEDAYATI (IRI)Fardin HEDAYATI (IRI) defeated Oscar PINO (CUB) 8-2 in the 130kg quarterfinals. (Photo: UWW / Kostadin Andonov)

Another U20 world champion had a great day in office as Fardin HEDAYATI (IRI) won the gold medal at 130kg after two big wins. His first big test came against world bronze medalist Oscar PINO (CUB) and he passed that with flying colors, winning 8-2.

In the final, Hedayati faced Asian silver medalist Lingzhe MENG (CHN). After giving up the first passivity, Hedayati scored two stepouts before getting a par terre advantage in the second period to win 3-1.

The victory makes Hedayati the real successor behind world champion Amin MIRZAZADEH (IRI) at 130kg. Only time will tell when Hedayati will take over the reins from Mirzazadeh who is likely to go to Paris and will have to wrestle Hedayati.

At 60kg, Victor CIOBANU (MDA) pulled out injured and Sadyk LALAEV (AIN) got the gold medal. That was after both Lalaev and Ciobanu had a dominant morning session. Ciobanu defeated Edmond NAZARYAN (BUL) 3-3 in an action-packed semifinal.

Nazaryan led 1-1 on criteria after par terre advantage. At one point, he lifted Ciobanu for a suplex but the Moldovan used his hands to avoid landing in danger position, saving him from giving up any points. Moldova challenged the call asking for two points as Ciobanu landed on top of Nazaryan but it was deemed clean with no points to any wrestler.

Ciobanu, trailing on criteria, got Nazaryan in a lock and as he tried to score a takedown, Nazaryan got the exposure and then Ciobanu scored a reversal. The referees ruled it two points only for Ciobanu. Bulgaria challenged the call and the judge ruled it two points each to both wrestlers with Ciobanu scoring later which gave him a 3-3 criteria and the win.

Lalaev defeated two Individual Neutral Athletes before beating Ihor KUROCHKIN (UKR) 9-0 in the semifinal.

Ulvi GANIZADE (AZE)Ulvi GANIZADE (AZE) won the 72kg gold medal in Zagreb. (Photo: UWW / Kadir Caliskan)

In the two non-Olympic weight classes of 72kg and 82kg, Ulvi GANIZADE (AZE) and Erik SZILVASSY (HUN) were the respective gold medalists.

Ganizade took on Levente LEVAI (HUN) and began with a big front headlock throw for four, got another point for par terre and got two more when Levai tried to throw him but landed on his own back. No more points were awarded and Ganizade won 7-0.

In the 82kg final Ezilvassy took on U20 world champion Alperen BERBER (TUR) and never gave the youngster a chance to trouble him. Ezilvassy scored a turn from par terre and added a takedown in the second period to rule out any passivity warning against him. He won 5-0.

Adem UZUN (TUR) and Maksim STUPAKEVICH (AIN) were the only two wrestlers entered in 55kg and Uzun was too good for Stupakevich, winning the gold medal 10-2.

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RESULTS

55kg
GOLD: Adem UZUN (TUR) df. Maksim STUPAKEVICH (AIN), 10-2

60kg
GOLD: Sadyk LALAEV (AIN) df. Victor CIOBANU (MDA), via inj. def.

BRONZE: Anvar ALLAKHIAROV (AIN) df. Ihor KUROCHKIN (UKR), 9-0
BRONZE: Edmond NAZARYAN (BUL) df. Hafizov ILDAR (USA), 5-1

72kg
GOLD: Ulvi GANIZADE (AZE) df. Levente LEVAI (HUN), 7-0

BRONZE: Dominik ETLINGER (CRO) df. Calebe CORREA (BRA), 9-0
BRONZE: Muhammed GOCMEN (TUR) df. Iulian LUNGU (ROU), 9-0

82kg
GOLD: Erik SZILVASSY (HUN) df. Alperen BERBER (TUR), 5-0

BRONZE: Deni NAKAEV (GER) df. Mahmoud SEBIE (USA), 6-2 
BRONZE: Mats AHLGREN (SWE) df. Tornike DZAMASHVILI (GEO), 6-3

97kg
GOLD: Abubakar KHASLAKHANAU (AIN) df. Arvi SAVOLAINEN (FIN), 11-2

BRONZE: Pavel HLINCHUK (AIN) df. Alex SZOKE (HUN), via inj. def.
BRONZE: Aleksandar STJEPANETIC (SWE) df. Murad AHMADIYEV (AZE), 3-2

130kg
GOLD: Fardin HEDAYATI (IRI) df. Lingzhe MENG (CHN), 3-1

BRONZE: Dariusz VITEK (HUN) df. Beka KANDELAKI (AZE), 7-4
BRONZE: Mantas KNYSTAUTAS (LTU) df. Laszlo DARABOS (HUN), via inj. def.