Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleTirana

Japan adds 3 golds to maintain perfect record in Tirana

Friday, February 28, 2025 - 23:31 By Vinay Siwach

TIRANA, Albania (February 28) -- Ami ISHII (JPN) can't stop winning in Tirana.

Four months after she won the U23 and Senior World Championships in the Albanian capital, Ishii has begun her 2025 with a Ranking Series gold in Tirana on Friday.

While she won the World Championships at 72kg, Ishii returned to the Olympic weight class 68kg as she leaves memories of missing out on Paris Olympics behind.

"It [Tirana] is a luck city," Ishii said. "Also, 68kg is home for me."

Ishii is now 12-0 in Tirana, winning golds at the U23 World Championships, senior World Championships and Muhamet Malo Ranking Series -- scoring six technical superiority wins and three pins.

Her gold medal was one of three that Japan won, maintaining its perfect record in Women's Wrestling in Tirana, adding to the two it won on Thursday. Out of the six golds on offer so far, Japan has won five with one -- 62kg -- going to China. Japan did not enter a wrestler in 62kg.

Ishii won the gold medal at 68kg after U20 world champion Sakura ONISHI (JPN) made a golden senior debut at 59kg. Miwa MORIKAWA (JPN) was successful at 65kg. On Thursday, Umi ITO (JPN) won at 50kg while Haruna MAYUMARA (JPN) won gold at 55kg.

Ami ISHII (JPN) won the 68kg gold medal in Tirana. (Photo: United World Wrestling / Kostadin Andonov)

Ishii looked in sublime form at 68kg and seemed like she would go unscathed, however, Zelu LI (CHN) checked her in the final. Ishii managed to win 6-2 but could feel the pressure of the final.

"I think the opponent's level is quite high since it's in the finals," Ishii said. "The pressure is the most fun in the finals. There shouldn't be any pressure, but it was a close match so I'll practice a little more."

She opened the scoring with a double-leg takedown and kept aiming for Li's ankles, converting once such attempt to a takedown. Li tried to counter lift but Ishii was solid in her defense and led 4-0 at the break. Li did cut the lead to 4-2 in the second period but Ishii made it 6-2 with a similar takedown like the previous ones.

"My wrestling is different, and I keep updating my wrestling every day," she said. "My wrestling is completely different from the last time I came to Tirana. Wrestling Japanese, I continue to improve my skills."

After missing out on the Paris Olympics, losing in the domestic playoff to Nonoka OZAKI (JPN), Ishii remains motivated to be at the Olympic cycle.

"My goal for 2025 is to win the 68kg class at the World Championships," she said. "My biggest goal for 2025 is probably to win a gold medal at the 2028 Los Angeles Olympics."

Sakura ONISHI (JPN) defeated Anastasiia SIDELNIKOVA (UWW) 10-0 in the 59kg final. (Photo: United World Wrestling / Kadir Caliskan)

Onishi was the first to secure gold medal of the night for Japan as she dominated the 59kg weight class. In the final against Anastasiia SIDELNIKOVA (UWW), Onishi scored the first takedown with a single-leg attack and gut wrenched for two more points. She added another takedown with head outside before finishing the bout 10-0 with 4:16 remaining on the clock.

This was the first senior tournament for the teenager but remained unfazed the stage and the opponents.

"It was my first tournament and I was a bit nervous," Onishi said. "But since I had earned the right to compete at the All-Japan Championship in Japan, I decided to represent Japan and not worry about my age."

Before travelling to Tirana, Onishi was in a two-week training camp in China alongwith Morikawa. Both went to Kunming, world champion Jia LONG's(CHN) hometown, to train in different styles.

Previously, Onishi would finish her bouts in typical Japanese style of pins or leg lace but she used the gut-wrench effectively in Tirana. Onishi said she picked the technique in China.

"The lace is something I always do," she said. "I don't really pay attention to it but that gut wrench is a technique I learned the other day when I went on a two-week camp to China, and I was happy."

In the four bouts on Friday, Onishi, a training partner of Olympic champion Akari FUJINAMI (JPN) at the Nippon Sports Science University, outscored her opponents 45-3 and geared up for the Asian Championships.

"I think it was a really good tournament because I was able to see how much I've improved, even if just a little, in what I practice every day," she said.

Miwa MORIKAWA (JPN) tries to turn Irina RINGACI (JPN) before Ringaci pulled out of the final citing knee injury. (Photo: United World Wrestling / Kadir Caliskan)

Miwa MORIKAWA (JPN) added another gold but she would have liked to avenge her round-robin loss to Irina RINGACI (MDA) in a better way. Ringaci pulled out injured midway through the final while leading 6-3. Morikawa had just scored a takedown when Ringaci left the match due to a injured knee. Ringaci had shown excellent movements till then, hitting double-leg attacks and gut wrenches to which Morikawa had no answers.

The two had met earlier in Round 1 bout of their group which Ringaci won 6-5 despite a solid comeback from Morikawa. This was their second meeting since the 2021 World Championships final which Ringaci won.

Ringaci scored a takedown and turn to lead 4-0 and then a scramble resulted in Ringaci landing on top to take the lead 6-0. Morikawa was on board when she scored an exposure and another leg elevation forced a takedown which made the score 6-4 for Ringaci with 17 seconds left. A double leg from Morikawa resulted in just a stepout with six seconds on the clock. Japan challenged that call asking for two points but Morikawa had no control over Ringaci during stepout. Ringaci defended the 7-5 lead to win the bout.

LILI (CHN) defeated Paris Olympic bronze medalist Grace BULLEN (NOR) in 62kg semifinal. (Photo: United World Wrestling / Kostadin Andonov)

At 62kg, world bronze medalist LILI (CHN) completed a commanding performance in Tirana with a gold medal at 62kg, beating former world champion Bilyana DUDOVA (BUL) 8-4 in the final after she had defeated Paris Olympic bronze medalist Grace BULLEN (NOR) in the semifinals.

Bullen was on her way to the final when she ran into Lili in the semis and was involved in a tense match which she led. She opened the scoring with a takedown and turn before Lili scored a reversal and lace. The Chinese added another takedown and turn to make it 7-4. Bullen closed the gap to 7-5 with a stepout but she failed to break the defense and lost 8-3.

In the final, Lili raced to an 8-0 lead over Bilyana DUDOVA (BUL) and it seemed like she will close out the bout soon. However, Dudova hit a double-leg attack to get four points back. But Lili still managed to keep the lead with herself and defeated to claim the gold medal at 62kg.

RESULTS

59kg
GOLD: Sakura ONISHI (JPN) df. Anastasiia SIDELNIKOVA (UWW), 10-0

BRONZE: Solomiia VYNNYK (UKR) df. Bediha GUN (TUR), 12-2

62kg
GOLD: LILI (CHN) df. Bilyana DUDOVA (BUL), 8-4

BRONZE: Adaugo NWACHUKWU (USA) df. Anne NUERNBERGER (GER), 11-0
BRONZE: Grace BULLEN (NOR) df. Amina TANDELOVA (UWW), via inj. def.

65kg
GOLD: Miwa MORIKAWA (JPN) df. Irina RINGACI (MDA), via inj. (3-6)

BRONZE: Iryna KOLIADENKO (UKR) df. Aleah NICKEL (CAN), 10-0

68kg
GOLD: Ami ISHII (JPN) df. Zelu LI (CHN), 6-2

BRONZE: Elizaveta PETLIAKOVA (UWW) df. Noémi SZABADOS (HUN), via inj. def.
BRONZE: Kateryna ZELENYKH (ROU) df. Gerda BARTH (GER), via fall (6-0)

Wrestling scores big at World C'ships with 706 percent jump in engagements

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Japan adds 3 golds to maintain perfect record in Tirana