#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

Emperor's Cup

Tanabe joins Olympic medalist dad as national champion

By Ken Marantz

TOKYO (December 21)--Almost 27 years to the day after his father won his first national championship in the same arena, Kaisei TANABE made his first trip to the top of the podium. Next up will be trying to equal, or better, that Olympic medal.

Tanabe scored a pair of second-period takedowns to defeat Nippon Sport Science University teammate Yuto NISHIUCHI 6-2 in the final of freestyle 61kg on the opening day of the Emperor's Cup All-Japan Championships on Thursday in Tokyo.

With the victory, Tanabe and his father and coach Chikara, a bronze medalist at 55kg at the 2004 Athens Olympics, became the sixth father-son tandem of national champions in the tournament's 90-year history .

"My father has a bronze medal from the Athens Olympics, I want to do better than that," the 21-year-old Tanabe said.

Naturally, it was a proud moment for dad, too. "I'm more happy than if I won," Chikara said. "When I was also in my third year of college, I won my first All-Japan title. My son now won in his third year of college, so he has caught up to me. Next it will be great if he can get an Olympic medal."

While Kaisei will have to wait for the 2028 Los Angeles Games at the earliest to realize his Olympic dream, for others the tournament is also a qualifier for the Asian Olympic qualifying tournament in April in Bishkek in weight classes in which Japan has not already secured a berth at the 2024 Paris Olympics.

In the non-Olympic weights, a title earns a ticket to the Asian Championships to be held a week earlier in the Kyrgyzstan capital. As in recent years, the competition in non-Olympic weights is being completed in a single day, while the Olympic divisions are over two days.

JPN1Kaisei TANABE scores a late takedown in the freestyle 61kg final against Yuto NISHIUCHI. (Photo: Takeo Yabuki / Japan Wrestling Federation)

In the 61kg final at Yoyogi Gym No. 2, Tanabe sandwiched a pair of stepouts around a takedown by Nishiuchi to trail 2-2 on criteria going into the second period. But he gained a go-behind takedown to go ahead, then added another in the final seconds to secure the title in his third appearance.

"In the final the opponent was strong, so I wasn't so concerned with how I did it, I just wanted to win," Tanabe said. "But I want to fix those points for my next competition. We practice every day so we both know each other well. I think the difference between us is I have more power, and I wanted to take advantage of that."

Although two years Tanabe's junior, Nishiuchi has already had more international success. This year he dropped down to 57kg and won his second straight world U20 gold and finished second at the Zagreb Open. Tanabe was a world cadet (U17) bronze medalist in 2017, but did little else until this year, when he took third at the Dan Kolov-Nikolai Petrov Tournament in Sofia, Bulgaria, which included a win over Olympic bronze medalist and former world champion  Thomas GILMAN (USA).

"In the lighter weights, Japan has many strong wrestlers and there are good ones overseas as well," Tanabe said. "I want to get to their level and, if possible, pass them."

Japan has already qualified for the Paris Olympics in freestyle at 57kg, which meant Tanabe could have made a challenge for the open spot at 65kg, where Tokyo Olympic champion Takuto OTOGURO is favored. That's what his main college rival Masanosuke ONO of Yamanashi Gakuin University opted to do, but Tanabe thought the timing was wrong.

"Up to now I've never really done anything at the All-Japan, and I was determined to win a championship so I entered at 61kg," he said.

To get to an Olympics, he knows he will eventually either have to go up or down a weight class. Asked which way he was leaning, "I'm not very good at controlling my weight, so I want to bulk up and become a competitive wrestler at 65kg," he said,  adding he has not decided when he will make such a move.

The Tokyo-born Tanabe started wrestling at age 4, and he described his father as "a nice father and a tough coach." Growing up, Tanabe did not gain inspiration from Chikara's Olympic medal--in fact, he never really saw it. "He didn't win [the gold], so the medal was never on display," he said.

Tanabe's older sister, Yumeka, is also an accomplished wrestler who was a two-time world cadet champion. But four third-place finishes at the All-Japan kept the home from having a father-daughter pairing of national champions, like that of the great Saori YOSHIDA and her late father Eikatsu.

Chikara, who won the last of his five national titles in 2003,  sees potential in Kaisei.  "I wrestle with him and I can feel his power," he said. "From here, he'll keep improving going toward the Olympics. I want him to set a high goal."

JPN3Shingo HARADA flips over Tomohiro INOUE to finish up a title-winning victory at Greco 72kg. (Photo: Takeo Yabuki / Japan Wrestling Federation)

Harada follows up strong showing in Belgrade

In other finals, Shogo HARADA followed up his eye-catching performance at the World Championships with a title at Greco 72kg in his All-Japan debut, thumping veteran Tomohiro INOUE 9-0 in the final.

After scoring a takedown and 2-point tilt to go ahead 4-0, Harada slammed down Inoue to finish off the match with six seconds left in the first period.

The 23-year-old Harada, who switched from judo to wrestling in high school, made his international debut at last year's worlds in Belgrade and turned heads by placing fifth. While still an amazing feat, it left him rueing that he could have done more.

"At the World Championships, I didn't put out all of my power and I lost in the semifinals," Harada said. "I took that back home and reflected on what happened. I found I was too impatient. I think I've improved on that little by little."

At the moment, Harada says he is not yet at the level of domestic competition in the Olympic weight classes both above and below him. "I won this title, but deep down, I'm not yet at the top level in Japan looking at the weight classes around me." he said.

The 36-year-old Inoue said the loss likely marks the end of a career that featured five national titles dating back to 2012, with the most recent in 2021. It also included a silver medal at this year's World Veterans Championships.

While the loss was one-sided, it only makes a difficult decision a little easier. "If it was a closer match, it might have been tougher to take," he said.

JPN5Ayano MORO gets behind in the women's 72kg final against Sumire NIIKURA. (Photo: Takeo Yabuki / Japan Wrestling Federation)

In a battle of a pair of 2022 women's champions, teenager Ayano MORO dropped down to 72kg and dethroned two-time reigning titlist Sumire NIIKURA 6-0.

The 18-year-old Moro twice gained 2-point exposures on counters to add to the title she won at 76kg last year. "I wasn't able to get in on my tackle, which is my strong point, so honestly speaking I'm not so happy," she said.

Moro's chances of making the Paris Olympics ended when the 2020 world U20 champion lost a world team playoff to Yuka KAGAMI, who then clinched her ticket to Paris by winning the gold at the World Championships.

"In December last year at the Emperor's Cup, I entered at 76kg with the goal of the Olympics," she said. "At that time I won the title which was good, but I hurt my shoulder. But I had won, so I had no choice but to keep aiming for the Olympics, although I later lost.

"Now the Olympics is no longer an objective. I had a lot of time to think. Looking at my height and other things, I thought it would be best to drop down, which would allow me to do my tackles. I thought I would give going down a weight class a try."

Moro said that neck problems followed her shoulder injury, keeping her from being in top condition for the tournament. She said she will work to get ready for her senior Asian debut.

"The wrestlers from other countries are strong and I've been to enough international tournaments to know I can't take it lightly," Moro said. "My first priority will be getting healthy. You can't win if you don't practice, but first I need to get my body back in shape."

In the other final, Kagetora OKAMOTO became a first-time champion by beating Kohei YAMAGIWA 6-4 at Greco 55kg. Okamoto made the final by knocking off 2022 world U20 bronze medalist and 2023 world team member Taiga ONISHI.

JPN4Takahiro TSURUTA works to turn Yuta NARA in the Greco 97kg semifinals. (Photo: Takeo Yabuki / Japan Wrestling Federation)

The three upper Olympic weights in Greco got the process started to see who will be going to the Asian Olympic qualifier, with the lone surprise coming at 97kg when Takahiro TSURUTA knocked off six-time champion Yuta NARA 3-1 in the semifinals.

"Since I moved up to this weight class, I've been in three tournaments with him, but we never faced each other," Tsuruta said. "Even if I win the title, if I didn't face him I would have felt like something was missing."

Tsuruta, an Asian Games bronze medalist this year, will take on world U23 bronze medalist Yuri NAKAZATO on Friday for the gold and a chance to make the Olympics.

Tsuruta and Nakazato are familiar with each other. When Tsuruta moved up from 87kg in  2021, he promptly won his first and only title with a victory in the final over Nakazato, who knocked off Nara in the semifinals. Nakazato avenged the loss in the final at the Meiji Cup in June 2022, only to see Tsuruta come back and beat him in a playoff for the world team that year.

Meanwhile, world U23 champion Yuzuku INAGAKI, who lost out to Paris-bound Sakura MOTOKI for a place on the Japan team to the World Championships at women's 62kg, will have to get by another Motoki to add to the lone title she won in 2018.

Inagaki overwhelmed Suzu SASAKI by 10-0 technical fall to set up a clash in the final with Motoki's younger sister Hiyori, who is still looking for her first career title at any level. The two met in the first round at the national collegiate championships in August, with Inagaki scoring a first-period fall en route to a third straight title.

It could be said that the de facto final came in the quarterfinals, when Inagaki was trailing on criteria when she scored two late takedowns to defeat 2020 Asian champion Naomi RUIKE 6-2.

Day 1 Results

Freestyle

61kg
GOLD--Kaisei TANABE df. Yuto NISHIUCHI, 6-2

BRONZE--Kodai OGAWA df. Takumi YOSHIMURA, 3-0
BRONZE--Kosei IDE df. Takara SUDA, 6-5

Semifinal--Yuto NISHIUCHI df. Kodai OGAWA, 6-1
Semifinal--Kaisei TANABE df. Takara SUDA by TF, 11-1. 5:24

74kg
Semifinal--Kojiro SHIGA df. Daiju SUZUKI, 14-6
Semifinal--Kota TAKAHASHI df. Shoto KANEKO by TF, 10-0, 2:56

125kg
Semifinal--Taiki YAMAMOTO df. Ryusei FUJITA by TF, 10-0, :46
Semifinal--Koki YAMAMOTO df. Yuji FUKUI, 5-0

Greco-Roman

55kg
GOLD--Kagetora OKAMOTO df. Kohei YAMAGIWA,. 6-4

BRONZE--Taiga ONISHI df. Kenta OGUSU, 9-4
BRONZE--Soken MASUDA df. Seima TOKUHARA, 7-3

Semifinal--Kagetora OKAMOTO df. Taiga ONISHI, 5-2
Semifinal--Kohei YAMAGIWA df. Soken MASUDA, 11-9

 

72kg
GOLD--Shingo HARADA df. Tomohiro INOUE by TF, 9-0, 1:54

BRONZE--Daigo KOBAYASHI df. Sanshiro ISHIHARA by Fall, 2:34 (5-0)
BRONZE--Akira MITAMI df. Ryoma TOYOTA, 3-2

Semifinal--Shingo HARADA df. Sanshiro ISHIHARA by TF, 11-0, 2:45
Semifinal--Tomohiro INOUE df. Akira MITAMI, 5-3

87kg
Semifinal--So SAKUBE df. Minto MAEDA, 3-1
Semifinal--Masato SUMI df. Tatsuya FUJII, 5-1

97kg
Semifinal--Takahiro TSURUTA df. Yuta NARA, 3-1
Semifinal--Yuri NAKAZATO df. Masayuki AMANO by TF, 11-0, 1:34

130kg
Semifinal--Sota OKAMURA df. Kyo KITAWAKI by TF, 9-0, 1:55
Semifinal--Shion OBATA df. Yuma MIYAUCHI, 7-1

Women's Wrestling

53kg
Semifinal--Rino KATAOKA df. Mako ONO, 1-1
Semifinal--Mihoko TAKEUCHI df. Chiaki KAWAI, 6-4

62kg
Semifinal--Yuzuka INAGAKI df. Suzu SASAKI by TF, 10-0, 1:57
Semifinal--Hiyori MOTOKI df. Kiwa IWASAWA by Fall, 1:37 (4-0)

72kg
GOLD--Ayano MORO df. Sumire NIIKURA, 6-0

BRONZE--Chisato YOSHIDA df. Kokona TAKADA by Fall, 6:00 (9-2)
BRONZE--Yuka FUJIKURA df. Asahi NAKAMURA, 6-2

Semifinal--Sumire NIIKURA df. Kokona TAKADA by TF, 11-0, 5:57
Semifinal--Ayano MORO df. Yuka FUJIKURA by Fall, 2:37 (8-0)