#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleTirana

Paris Olympic medalists in Tirana: An overview

Saturday, February 22, 2025 - 14:24 By Vinay Siwach

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TIRANA, Albania (February 22) -- Tirana is quickly becoming a wrestling puller. After the thrilling World Championships in October, the Muhamet Malo Ranking Series will also prove to be a fan-favorite with the depth of field that in taking the mats in Tirana.

Given no further drop outs, 10 Paris Olympic medalists are expected to participate in Tirana including one champion -- Semen NOVIKOV (BUL).

Overall, five medalists are in Freestyle and three in Greco-Roman while two medalists are in Women's Wrestling. Here's a deep dive into the 10 Paris medalists heading to Tirana for the February 26 to March 3 event.

Greco-Roman

Semen NOVIKOV (BUL): Stuck behind Ukraine's legend Zhan BELEBIUK (UKR) at 87kg in Ukraine, Semen NOVIKOV (BUL) switched to Bulgaria. The change of countries brought change of fortunes for Novikov.

A world medal, Olympic qualification and a gold medal in Paris all gave Novikov a just reason to explain his switch. And the run in Paris included wins over David LOSONCIZ (HUN), Turpal BISULTANOV (DEN) and Alireza MOHMADIPIANI (IRI).

Tirana will test Novikov as some of the biggest names at 87kg are wrestling at the Muhamet Malo and the Olympic champion will be up for it.

Alireza MOHAMADIPIANI (IRI)Alireza MOHAMADIPIANI (IRI) won a silver medalist in his debut Olympics. (Photo: United World Wrestling / Amirreza Aliasgari)

Alireza MOHMADIPIANI (IRI): One of the top prospects in Greco-Roman for Iran is Alireza MOHMADIPIANI (IRI). He may have lost the World Championships and Olympic finals but Mohmadipiani should be well settled at 87kg till Los Angeles 2028.

He will get a chance to wrestle Novikov in Tiran, depending on the draw. And a win for Mohmadipiani over Novikov will boost his confidence.

Amin MIRZAZADEH (IRI)Amin MIRZAZADEH (IRI) won a bronze medal at 130kg. (Photo: United World Wrestling / Kostadin Andonov)

Amin MIRZAZADEH (IRI): Sometimes the bracket it out like that. Amin MIRZAZADEH (IRI) was stuck behind Mijain LOPEZ (CUB) and Riza KAYAALP (TUR) in Tokyo at 130kg. He defeated Kayaalp at the World Championships. But in Paris, he ran into Lopez again.

While he lost, Mirzazadeh captured the bronze medal that he missed in Tokyo. With Lopez retired and Kayaalp unclear about future, Mirzazadeh is undoubtedly the best 130kg wrestler. That is if Fardin HEYDAYATI (IRI) doesn't take his spot.

Tirana will be his first test and Heydayati the second when the two meet domestically.

Grace BULLEN (NOR)Grace BULLEN (NOR) won the first wrestling medal at Olympics for Norway. (Photo: United World Wrestling / Amirreza Aliasgari)

Women's Wrestling

Grace BULLEN (NOR): At 62kg, Grace BULLEN (NOR) has finally found her mojo. After struggling to qualify at 57kg, she not only qualified but won a bronze medal at 62kg in Paris. She could have well been in the final but Sakura MOTOKI (JPN) produced the move of the tournament to flip over and pin Bullen. 

Bullen is also the European champion at this weight and will begin her season in Tirana with a lot of expectations. There will be a few challenges but Bullen will be favorite to win this weight class.

Iryna KOLIADENKO (UKR)Iryna KOLIADENKO (UKR) is a two-time Olympic medalist. (Photo: United World Wrestling / Kadir Caliskan)

Iryna KOLIADENKO (UKR): Silver medalist at 62kg in Paris, Iryna KOLIADENKO (UKR) will at 65kg in Tirana. Koliadenko is an underrated wrestler in the world. She has bronze from Tokyo and silver from Paris, a European gold medal and world medals as well. Koliadenko will no doubt be the top wrestlers in Tirana.

In the new Olympic cycle, Koliadenko will take her own time to lean towards 62kg or 68kg as Ukraine's superstar Iryna BONDAR (UKR) is making quick strides. Tirana will give some idea which way Koliadenko leans.

Islam DUDAEV (ALB)Islam DUDAEV (ALB) won a bronze medal at the Paris Olympics. (Photo: United World Wrestling / Kadir Caliskan)

Freestyle

Islam DUDAEV (ALB): Albania's history-maker in Paris is wrestling at home. Dudaev won the first-ever medal for Albania in Olympic history in any sport in a thrilling bronze medal bout against Iszmail MUSZUKAJEV (HUN), pulling off a 13-12 win.

Dudaev had an incredible 2024 in which he also became the European champion at 65kg, qualified for the Paris Games in Istanbul, and etched his name in history.

However, he will have his task cut out in Tirana. Also entered in the field in Olympic silver medalist Rahman AMOUZAD (IRI).

Rahman AMOUZAD (IRI)Rahman AMOUZAD (IRI) is a silver medalist at 65kg from Paris Olympics. (Photo: United World Wrestling / Amirreza Aliasgari)

Rahman AMOUZAD (IRI): Among the many superstars that Iran produces, 65kg had to endure a wait long. Amouzad changed that in 2022 when he won the World Championships. He qualified for the Paris Games from the 2023 World Championships but his run was dismal as he did not win a medal.

But come Paris, Amouzad was in red-hot form. He blanked Dudaev and Muszukajev. The final did not go his way as he lost to Kotaro KIYOOKA (JPN) as his comeback was cut short. Amouzad-Dudaev rematch will be one bout to watch out for.

Chermen VALIEV (ALB)Chermen VALIEV (ALB) won bronze in a tough 74kg bracket in Paris. (Photo: United World Wrestling / Kadir Caliskan)

Chermen VALIEV (ALB): Along with Dudaev, Valiev was the other Olympic medalist for Albania. He too will be wrestling at home at 74kg. Valiev had a remarkable run in Istanbul where he qualified for Paris after a win over Soner DEMIRTAS (TUR).

And Valiev almost had a similar in Paris but a challenge turned his victory to defeat against Razambek JAMALOV (UZB), who went on to win the gold medal and Valiev the bronze. Still, Valiev defeated Mahamedkhabib KADZIMAHAMEDAU (AIN) and Viktor RASSADIN (TJK) en route his bronze.

Valiev, in an interview with UWW last year, told that he is ready to avenge his loss to Jamalov however that opportunity will be later in the year.

Givi MATCHARASHVILI (GEO)Givi MATCHARASHVILI (GEO) won a silver medal in Paris at 97kg. (Photo: United World Wrestling / Kadir Caliskan)

Givi MATCHARASHVILI (GEO): In an excellent at the Paris Olympics, Givi MATCHARASHVILI (GEO) made it to the 97kg final. He ran into Akhmed TAZHUDINOV (BRN) and a failed arm-spin attempt resulted in a pin and Matcharashvili ended up with a silver medal.

The season will begin with Matcharashvili wrestling at 125kg in Tirana but that doesn't mean he will be at 125kg. He wrestled a few times at 125kg last year as well but returned to 97kg. In Tirana, he will face quite a few challenges at the super heavy weight class.

Amir Hossein ZARE (IRI)Amir Hossein ZARE (IRI) returned with a silver medal from the Paris Olympics. (Photo: United World Wrestling / Kadir Caliskan)

Amir Hossein ZARE (IRI): One of the top matches of Paris Olympics was the 125kg in which Amir Hossein ZARE (IRI), who has past wins over Geno PETRIASHVILI (GEO), lost to Petriashvili after getting caught in a gut-wrench. Down 8-0, Zare mounted a comeback but as time ran out, he fell short 10-9.

Zare will be full of motivation to begin his new year with a gold medal. He may not get a hand on Petriashvili soon but Zare must look at the bigger picture of 2028 LA Olympics.