#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleTirana

Interview: Iran Greco-Roman coach Hassan Rangraz

Sunday, February 16, 2025 - 10:38 By Vinay Siwach

Share this article

ZAGREB, Croatia (February 14) -- Iran won its first Olympic gold medal in Greco-Roman at the 2012 London Games. Rio 2016 was a blank but Mohammadreza GERAEI (IRI) won at the Tokyo Olympics. Soon, Iran changed the coaching staff and brought in Hassan RANGRAZ to lead the Iran team.

Rangraz enjoyed success at various levels but the 2024 Paris Olympics was one of the best that Iran had. Two gold medals, one silver and one bronze made it the most successful Olympics for Iran.

The 44-year-old soft-spoken former world champ has a different personality while coaching. He rarely takes the role of first coach during the bouts. But he is always animated in the corner, shouting instructions to his wrestlers and sometimes reacting to the referee's decisions.

As the new Olympic cycle for the 2028 Los Angeles Games begins, United World Wrestling caught up with Rangraz at the season opening Zagreb Open Ranking Series. Rangraz explained the success of Iran's Greco-Roman team, training in Tehran, defended the selection process and the fans who have a say on everything in Iran wrestling.

Hassan RANGRAZ (IRI)Iran's national Greco-Roman coach Hassan RANGRAZ during the 2024 Paris Olympics. (Photo: United World Wrestling / Jake Kirkman)

Excerpts:

- How do you see the success of Iran Greco-Roman team at the Paris Olympics?

Rangraz: In my opinion, the result of the Paris Olympics, with four medals, two of them gold, was a remarkable achievement in the history of Greco-Roman wrestling for Iran. This success was primarily due to the six years of planning by the federation, the efforts of former head coaches and previous coaches. I played a very small part in this journey.

- What is it like in the national camp for Iran?

Rangraz: Right after the Olympics, with a very short break, we began our planning. From the Olympics to the 2025 World Championships, we will have 22 training camps, totaling 220 days. We will also be competing for nearly 80 days. Out of the 365 days in a year, our wrestlers will be under direct supervision of the coaching staff for about 300 days. They will follow intense training programs and preparation matches. Even during the remaining 60 days, they will still be monitored indirectly through technical and strength training programs provided by the coaching staff.

- Iran's selection process often comes under scrutiny. Despite that, it keeps producing results. What are you thoughts on the current selection process in Iran?

Rangraz: We have a process and young wrestlers can enter this cycle to compete and prove their worth. The prime examples of this process are Esmaeili and Mohammadi. They shone in domestic and international tournaments, competed with top wrestlers in their weight classes. They performed and won Olympic medals. We are committed to implementing the national team’s selection process and giving talented young wrestlers the opportunity to prove themselves. This way, we can execute the talent identification process in the best possible way.

- What are the responsibilities and challenges as the national coach?

Rangraz: Wrestling is the number one sport in Iran and our national, patriotic, and traditional sport. Wrestling is part of Iran’s culture. Therefore, taking on the technical responsibility as the head coach primarily brings stress, anxiety, and immense pressure. On top of that, you have to be accountable for the results and take responsibility for the team’s performance. In terms of difficulty, I can confidently say that considering the intense scrutiny, being the head coach of the national team is so challenging it’s like working in a mine.

- The fans of Iranian wrestling are always involved. How do you see this and does it affect you in any way?

Rangraz: As I mentioned earlier, 80 million Iranians have a deep love for wrestling. Perhaps that’s why a tournament that may not hold much significance for people from other countries is so important to our people. They follow it closely, they care about it, they rejoice in victories and worry about defeats. This immense passion and support from fans is the greatest strength and asset for wrestling in our country.

- What is the roadmap for the 2028 Los Angeles Olympics?

Rangraz: We believe that the Olympic Games are just around the corner. Four years go by very quickly. To succeed in the Olympics, you need to work hard, but also work smart. You can’t afford to miss a single training session or day. With this mindset and determination and knowing how high and legitimate the expectations are, we continue on our path with great strength, despite all the pressures we feel in every competition.

I believe the future of Iranian wrestling is very bright. Iran is passionate about wrestling. One of my dreams is that, just like in 1998 and 2002, we can once again host the World Wrestling Championships in Iran. The main reason for this is that nowhere else in the world will you find such passionate and numerous fans. These fans are the greatest asset of world wrestling, not just Iranian wrestling, and their expectation is to host a World Championship event.