#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleTirana

World Championships: Sadulaev caps golden return with 92kg title

By Ken Marantz

TIRANA, Albania (October 31)--After a long absence from the mat forced by a combination of injuries and extenuating circumstances beyond his control, two-time Olympic champion Abdulrashid SADULAEV (AIN) returned in triumph.

It wasn't at his usual weight class and he has no plans to remain there, but for now the Russian great can be satisfied with adding yet another global gold medal to his formidable collection.

Sadulaev won his sixth world title in a third different weight class when he defeated Miriani MAISURADZE (GEO) 6-0 in the final at freestyle 92kg on Thursday, the final day of the Non-Olympic Weight Categories in Tirana.

"I can’t express what I feel yet," Sadulaev said. "I am very happy to be back on the top place of the podium of the world championships. This time it was a bit more difficult than the previous ones. There were many things that didn’t depend on me. I am glad."

Meanwhile, up-and-coming Masanosuke ONO (JPN), following up on Japan's success in the lightest weights at the Paris Olympics, completed a dominant run to the 61kg gold, while Nurkozha KAIPANOV (KAZ) and Avtandil KENTCHADZE (GEO) ended long waits to return to the medal podium by making it to the top step at 70kg and 79kg, respectively.

Sadulaev, wrestling at 92kg for the first time in his career and down from 97kg for the first time since winning the 86kg gold at the 2016 Rio Olympics, put up his usual granite wall of defense, while also showing the combination of speed, power and agility on the attack that sets him apart from his peers.

"I was about 98kg when I started the preparation," Sadulaev said. "The weight cut was not so difficult. I stopped eating flour and sweets, and the weight started to go down. Only the last two kilograms were a bit difficult to cut.

"The only problem was that I had the weigh-ins at 8 a.m. in the morning, then we arrived at the venue and I started wrestling in 30 minutes, I didn’t even have any time to rest. All the matches were just happening one by one with no rest. That’s why I got a bit tired in the semifinal match."

In the final, Sadulaev was on the activity clock in the first period when he scored a takedown, then added a pair of gut wrenches to build a 6-0 lead. From there, he held off everything that Maisuradze threw at him to add to the five world titles he won starting in 2014.

The last time the world saw Sadulaev, he suffered a serious neck injury and was beaten in the semifinals at the 2023 World Championships in Belgrade by Akhmed TAZHUDINOV (BRN), a former member of Sadulaev's wrestling school in Dagestan now competing for Bahrain who won the gold in Paris.

Sadulaev was declared ineligible to defend his Olympic 97kg title in Paris as part of sanctions on Russia and Belarus, and skipped what would have been his return at this year's European Championships in February due to injury.

"I found out that I will be wrestling at 92kg at the worlds only at the end of September," Sadulaev said. "I talked to the president of the federation. I was preparing to compete at the Olympic Games, but unfortunately, I wasn’t allowed to enter, that’s why I decided to give it a try here...One and a half months was enough for me to prepare."

But as he showed over the two days in Tirana, he could be as competitive as ever. He started by handily defeating fellow superstar David TAYLOR (USA) in a classic matchup in the first round, then showed that his fire for success still burned bright within him when he scraped together a 4-point takedown in the final seconds to edge Kamran GHASEMPOUR (IRI) 5-3 in the semifinals.

"It didn’t really matter if I had to wrestle Taylor in the final match or in the qualification round," Sadulaev said. "It would have been more interesting if it was a final match. It would have been very spectacular if we wrestled in the final.

"In the semifinal match, I missed an attack, and in the end, I had to get a last-second score. I think it made the match even more interesting."

Looking ahead, Sadulaev said he will be heading back up to 97kg. "This was the only one time for me wrestling at 92kg. This is not my weight class, I will be back at 97kg again. I just used this opportunity not to lose another year. I had to make history to win the world championships in three different weight classes."

The dynamic Ono, who won the world U20 gold in September, never let up on the gas in storming to a quick 10-0 victory in the 61kg final over Ahmet DUMAN (TUR).

As he did throughout the tournament, Ono transitioned immediately to a gut wrench from a takedown, scoring six quick points before Duman knew what hit him. Ono then used a snap-down to a low ankle for another takedown, then a gut wrench to finish the rout in 1:22.

Ono, who started his golden run with a 10-2 win over Tokyo Olympic and former two-time world champion Zavur UGUEV (AIN), reeled off 12-0, 11-0 and 12-0 victories to advance to the final.

The senior Asian bronze medalist this year at 65kg, he later revealed that an injury had hampered his preparations. "One month ago, I broke my ankle and I couldn't practice at all," Ono said. "The Uguev match was my first live wrestling after the fracture, and I was very unsure how I would do."

For Ono, currently a student at Yamanashi Gakuin University, the school that produced Tokyo Olympic champion Takuto OTOGURO (JPN), the question is where does he go from here?

Kotaro KIYOOKA (JPN), who followed Otoguro by winning the 65kg gold in Paris, beat Ono in the final at the 2023 All-Japan Championships during the Olympic qualifying process. Going down to 57kg, where Rei HIGUCHI (JPN) won the Paris gold, seems unlikely.

Wherever he ends up, he will go with confidence. "I don't know if I'll go to 65kg and face him [Kiyooka]," Ono said. "If I do, I'm definitely going to win."

As for celebrating his triumph in Tirana, that will have to wait. "In five days, I have the Japan University championships," he said.

In the 70kg final, Kaipanov scored all of his points in the second period to defeat Asian silver medalist Yoshinosuke AOYAGI (JPN) 5-3 and add the gold to the world silver he won in 2019 and become just the second world freestyle champion in Kazakhstan history -- and second in two years.

Kaipanov, a two-time former Asian champion, twice scored 2-point exposures by stopping body-lock throw attempts by Aoyagi, a former teammate of Ono's at Yamanashi Gakuin who was coming off a bronze-medal finish at the World U23 Championships held a week ago in the same venue.

Kaipanov's victory came a year after Rizabek AITMUKHAN (KAZ) captured the 92kg title in Belgrade to become their country's first-ever freestyle gold medalist.

Kentchadze, a four-time European bronze medalist whose only previous world medal was a 74kg silver won in 2015, scored six takedowns in a 13-4 victory over 2023 world U23 champion Magomed MAGOMAEV (AIN) to take the 79kg gold.

Kentchadze, who was fifth at the 74kg at last year's worlds in Belgrade, gave up an opening takedown, but responded by scoring two himself to go ahead. After the second, however, he got stuffed attempting a roll to go behind 4-4, but righted the ship and added two more takedowns before the break to lead 8-4.

In the second period, Kentchadze sandwiched two more takedowns around a stepout to pull away and emerge victorious in the tournament's most crowded weight class with 33 entries.

Taylor claims emotional bronze

Taylor didn't get the gold that he came out of retirement to get in Tirana, but he did show a bit of his old magic in claiming a bronze medal at 92kg with an impressive 6-2 comeback victory over Ghasempour.

"When you're good for so long, you never know when it's time to be done," said an emotional Taylor, the Tokyo Olympic and three-time world champion at 86kg. "I just got an opportunity to go out the way I wanted to."

Ghasempour, the 2021 and 2022 world champion at 92kg, opened the scoring with a takedown while on the activity clock to lead 2-0 at the break. In the second period, Taylor went on the offensive and scored three takedowns against the tough Iranian, the last coming with two seconds left to preserve the victory.

After the match, Taylor remained on the mat for a short while, drinking in the atmosphere and the applause of the crowd. Later, he smile broadly on the medal podium and posed for photo together with Sadulaev.

The 33-year-old had retired after failing to make the U.S. team to the Paris Olympics and took the head coaching job at powerhouse Oklahoma State University. But the chance to face Sadulaev for the first time and possibly add to his gold medal collection was incentive enough to bring him back to the mat. The luck of the draw saw him face Sadulaev in the first round, where he lost 7-0.

"It was a tough decision to wrestle, but I didn't want it to end the way it did in April," Taylor said. "Going into this, I was hyperfocused on wrestling Sadulaev. The game script didn't go as I thought. I should have wrestled [him] like I did [against Ghasempour]. [The bronze-medal match] was a match of redemption. It was a world-final caliber match."

Although they met just that one time, Sadulaev had kind parting words for Taylor. "I want to congratulate Taylor on an amazing career," he said. "He was one of the best wrestlers of the modern time. I wish him good luck. Sooner or later, I will retire as well. But not now."

In the other 92kg bronze-medal match, Batyrbek TSAKULOV (SVK) gave Slovakia a second bronze of the night when he rode a six-point lead to an 8-6 victory over a spirited Benjamin HONIS (ITA), who had been aiming to become Italy's first world medalist not named Frank CHAMIZO (ITA) since 2018.

Vito ARUJAU (USA), denied the chance to defend his world 61kg title by Ono in the semifinals, came away with a bronze medal by taking one of the biggest scalps of his career, beating Ugaev 8-3.

Arujau, shaking off a painful finger injury that caused him to need treatment during the second period, scored four takedowns in toppling the normally 57kg Uguev, who had obvious trouble handling the extra weight.

The other 61kg bronze went to Tsogbadrakh TSEVEENSUREN (MGL), who came up with a big move to defeat Nuraddin NOVRUZOV (AZE) by fall. Tseveensuren started with a 4-point pancake that Norvuzov reversed for 2, then countered a takedown attempt by locking the Azeri in a cradle and securing the fall at 2:30.

Russian-born Abdulmazhid KUDIEV (TJK) ended Tajikistan's 17-wait for a second world medal when he broke open a tight match with a 10-point flurry in the second period to defeat Akaki KEMERTELIDZE (GEO) 13-2 in a 70kg bronze-medal match.

Kudiev, a bronze medalist at this year's Antalya Ranking Series at 65kg, followed in the footsteps of another native Russian, Yusup ABDUSALOMOV (TJK), who won a silver at freestyle 84kg in 2007.

European U23 champion Inalbek SHERIEV (AIN), last year's world U23 gold medalist, claimed his first senior world medal with a 10-0 victory in the other 70kg bronze-medal match over Vasyl SHUPTAR (UKR). Sheriev scored three takedowns in the second period to end the match with :08 left.

At 79kg, Asian champion Mohammad NOKHODI (IRI), who knocked off six-time world champion Jordan BURROUGHS (USA) before losing to Kentchadze in the semifinals, overwhelmed young Kota TAKAHASHI (JPN) 10-0 to take home a world medal for the third consecutive year.

Takahashi, the world U23 champion at 74kg a week ago in Tirana, did a remarkable job of making it to the bronze-medal match, having come back from massive deficits in both of his repechage matches just a few hours earlier.

Akhsarbek GULAEV (SVK), the 2021 European champion, scored a 2-point exposure on a counter in the second period to edge Suldkhuu OLONBAYAR (MGL) 2-1 for the other 79kg bronze.

Freestyle Results

61kg (27 entries)
GOLD: Masanosuke ONO (JPN) df. Ahmet DUMAN (TUR) by TF, 10-0, 1:22

BRONZE: Tsogbadrakh TSEVEENSUREN (MGL) df Nuraddin NOVRUZOV (AZE) by Fall, 2:30 (8-2)
BRONZE: Vito ARUJAU (USA) df. Zavur UGUEV (AIN), 8-3

70kg (25 entries)
GOLD: Nurkozha KAIPANOV (KAZ) df. Yoshinosuke AOYAGI (JPN), 5-3

BRONZE: Inalbek SHERIEV (AIN) df. Vasyl SHUPTAR (UKR) by TF, 10-0, 5:52
BRONZE: Abdulmazhid KUDIEV (TJK) df. Akaki KEMERTELIDZE (GEO) by TF, 13-2, 4:39

79kg (33 entries)
GOLD: Avtandil KENTCHADZE (GEO) df. Magomed MAGOMAEV (AIN), 13-4

BRONZE: Mohammad NOKHODI (IRI) df. Kota TAKAHASHI (JPN) by TF, 10-0, 3:49
BRONZE: Akhsarbek GULAEV (SVK) df. Suldkhuu OLONBAYAR (MGL), 2-1

92kg (29 entries)
GOLD: Abdulrashid SADULAEV (AIN) df. Miriani MAISURADZE (GEO), 6-0

BRONZE: David TAYLOR (USA) df. Kamran GHASEMPOUR (IRI), 6-2
BRONZE: Batyrbek TSAKULOV (SVK) df. Benjamin HONIS (ITA), 8-6