#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleTirana

World Championships: Kinjo wins fourth world gold as Japan wins three

By Ken Marantz

TIRANA, Albania (October 30) -- For two-time Olympic champion Risako KINJO (JPN), it wasn't just winning a fourth world title and first in five years that made her latest triumph so special. It was because of where she is at in her life at the moment.

"This is my fourth world title, but the first since I became a mother," Kinjo said after winning the women's 59kg gold at the Non-Olympic Weight Categories World Championships on Wednesday in Tirana. "So it makes me happier than at any other tournament."

Kinjo was one of three Japanese to take one of the four women's golds up for grabs, as Moe KIYOOKA (JPN) became the sixth wrestler in history to win world titles on all four age-group levels when she triumphed at 55kg, and Ami ISHII (JPN) claimed the 72kg title to add to the world U23 gold at 68kg she won a week ago in the same venue.

Jia LONG (CHN) captured the other title at stake with a victory by fall in the 65kg final to improve on her silver medal from 2022.

Kinjo, who got married and gave birth to her first child after winning the gold at the Tokyo Olympics under her maiden name of KAWAI, missed out on qualifying for the Paris Games, but decided against retiring and was content to seek further success in the non-Olympic weight.

It hasn't been an easy journey, as her time away from the mat left her quite rusty. Just to get to Tirana, she had to score a last-second victory in the domestic qualifier over teenager Sakura ONISHI (JPN).

Now 30 and having to juggle training with the responsibilities of motherhood, Kinjo tries to get the most out of her body in the most efficient way. There are no wasted motions, and that came out during her 4-2 victory in the final against Tserenchimed SUKHEE (MGL).

"I get help from my family and make the best use of my time," Kinjo said. "Every day, I put together a schedule that allows me to sufficiently train."

Kinjo fell behind when Sukhee scored a stepout off Kinjo's takedown attempt in the first period. An activity point for Kinjo put her ahead on criteria in the second period, and then she scored a stepout countering a rare attack by Sukhee.

Kinjo remained patient and forced Sukhee to take the initiative. And when she did, Kinjo was ready with a quick counter to spin behind for a takedown. Sukhee added a late stepout that was too little, too late. Her points were the only ones scored on Kinjo in three matches.

Asked to assess her performance, Kinjo replied, "I've done everything I could do and I'm at my strongest right now, so I'm satisfied."

Kinjo and Sukhee had met once before, with Kinjo winning 10-0 in their first-round match at the 2019 World Championships, where she won the last of three consecutive golds. She also has a world silver from 2015.

While Japan did not sweep the women's golds here nor at the Paris Olympics (where the country won four of six), Kinjo sees that as a good thing. "The fact that we don't monopolize all of the golds, I think that shows that the level of women's wrestling is getting better, and I think that's great."

Kiyooka came into Tirana with a slight chip on her shoulder. The 21-year-old had watched with mixed emotions as her older brother Kotaro KIYOOKA (JPN) and her Ikuei University teammates Tsugumi SAKURAI (JPN) and Sakura MOTOKI (JPN) took home gold medals from the Paris Olympics.

"I really supported my brother and was happy when he won, but half of me was thinking that I too am an athlete who is aiming for the Olympics, so it was tough to take," Kiyooka said. "I want to quickly catch up to my brother, and he gives me good motivation. I practice with the feeling that the next time will be my time."

In the final, Kiyooka never took her foot off the gas as she stormed to a 10-0 technical fall over world U20 champion Jin ZHANG (CHN).

Kiyooka took an 8-0 lead in the first period, scoring three takedowns and adding a 2-point roll after the first. In the second period, she spun behind for a fourth and decisive takedown to end the match at 4:22 and complete a run of outscoring four opponents 32-0.

With her first senior championship, Kiyooka joined the elite group that has achieved the "Grand Slam" of world titles, having won the cadet (U17) gold in 2019 and adding both the U20 and U23
crowns in 2022. She was preceded by Haruna OKUNO (JPN), Masako FURUICHI (JPN), Yui SUSAKI (JPN), Amit ELOR (USA) and Nonoka OZAKI (JPN).

"From U17, I went up one level at a time and now I was able to win as a senior," Kiyooka said. "I feel that all I have left [to accomplish] is the Olympics."

Ishii, also a teammate of Kiyooka's at Ikuei University, earned her first senior world title when she rallied to an 8-6 victory over three-time world medalist Zhamila BAKBERGENOVA (KAZ) in the 72kg final.

Ishii, who finished second at 68kg in 2022, scored an opening takedown in the first period, but got sloppy on an attempt in the second period and Bakbergenova scored 4 with a counter lift.

Ishii spun behind for a takedown, but then allowed the Kazakh to score again off her attack with a counter, this time for 2 to fall behind 6-4.

Ishii, who missed out on the Paris Olympics when she lost in the last second of a playoff at 68kg to Ozaki, was not about to give up the fight and scored a takedown and a go-ahead 2-point exposure with 50 seconds left to seal the victory.

In the 65kg final, Long took down European silver medalist Kateryna ZELENYKH (ROU) with a double-leg lift to her back and secured a fall in 1:19.

It was the same outcome as in their only previous meeting, but could not have been more different. The two put on quite a show in the final of the 2022 Women's World Cup, when Zelenykh was competing for Ukraine. In that match, Zelenkyh led 8-2 at one point when Long launched an amazing comeback, tying the score at 12-all (but trailing on criteria) when she secured a fall with :02 left.

American pair add senior bronzes to U23 medals
In the bronze-medal matches, Macey KILTY (USA) and Kylie WELKER (USA) added senior medals to the ones they won at the last week's World U23.

Kilty, who won the world U23 silver at 65kg, picked up a bronze in that weight class when she stormed back from a five-point deficit to defeat Valeriia DONDUPOVA (AIN) 16-5.

Welker, the world U23 champion at 72kg, stayed at that weight and scored a takedown in each period to defeat 2023 world bronze medalist Alexandra ANGHEL (ROU) 5-2.

Miwa MORIKAWA (JPN), the world 65kg champion in 2022, picked up her fourth world medal by taking the other bronze in that weight class with an 8-2 victory over MANISHA (IND).

Morikawa took a 4-0 lead into the second period and, after Manisha cut the gap with two stepouts, came back with a stepout and takedown to clinch the victory as she rebounded from a loss in the semifinals to Long that avenged a defeat in the 2022 final.

The other bronze at 72kg went to Adela HANZLICKOVA (CZE), who scored a victory by fall over Bolortungalag ZORIGT (MGL). Hanzlickova shot in on a takedown and, as Zorigt defended, the Czech locked her arms and twisted her over onto her back.

At 55kg, Tokyo Olympic silver medalist Iryna KURACHKINA (AIN) secured her third career bronze medal and first since 2019 by defeating Ramona GALAMBOS (HUN) 5-3. Kurachkina scored two takedowns in the first period and held on for the win.

The other 55kg bronze was won by 2023 European bronze medalist Tatiana DEBIEN (FRA), who picked up her first world medal at age 33 when she scored the second of two second-period takedowns with 25 seconds left for a 4-3 victory over Areana VILLAESCUSA (USA).

At 59kg, 2022 world U23 bronze medalist MANSI (IND) became the eighth Indian woman in history to win a senior world medal when she scored a takedown in each period in a 5-0 victory over Laurence BEAUREGARD (CAN).

Elena BRUGGER (GER) won a battle between two-time European bronze medalists when she got two lace-lock rolls off a takedown in the second period to down Svetlana LIPATOVA (AIN) 6-3 for the other bronze at 59kg.

Women's Results

55kg (18 entries)
GOLD: Moe KIYOOKA (JPN) df. Jin ZHANG (CHN) by TF, 10-0, 4:22

BRONZE: Tatiana DEBIEN (FRA) df. Areana VILLAESCUSA (USA), 4-3
BRONZE: Iryna KURACHKINA (AIN) df. Ramona GALAMBOS (HUN), 5-3

59kg (22 entries)
GOLD: Risako KINJO (JPN) df. Tserenchimed SUKHEE (MGL), 4-2

BRONZE: MANSI (IND) df. Laurence BEAUREGARD (CAN), 5-0
BRONZE: Elena BRUGGER (GER) df. Svetlana LIPATOVA (AIN), 6-3

65kg (19 entries)
GOLD: Jia LONG (CHN) df. Kateryna ZELENYKH (ROU) by Fall, 1:19 (2-1)

BRONZE: Macey KILTY (USA) df. Valeriia DONDUPOVA (AIN) by TF, 16-5, 3:53
BRONZE: Miwa MORIKAWA (JPN) df. MANISHA (IND), 8-2

72kg (18 entries)
GOLD: Ami ISHII (JPN) df. Zhamila BAKBERGENOVA (KAZ), 8-6

BRONZE: Adela HANZLICKOVA (CZE) df. Bolortungalag ZORIGT (MGL) by Fall, 1:56 (2-0)
BRONZE: Kylie WELKER (USA) df. Alexandra ANGHEL (ROU), 5-2