#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleTirana

U23 Worlds: Iran, Moldova split Greco golds

Thursday, October 24, 2024 - 05:48 By Vinay Siwach

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TIRANA, Albania (October 23) -- Iran and Moldova emerged as the top nations on the third day of the U23 World Championships in Tirana, Albania with them winning two gold medals each. Iran won the team title with 149 points with yet another incredible performance. Georgia followed with a second-place finish with 121 points and Armenia was third with 93 points.

Iran's first gold medal of the day came from U20 world champion Ali AHMADI VAFA (IRI) as he added the U23 world title to his growing resume. He won the U17 world title in 2022.

The 19-year-old was up against European silver medalist Rashad MAMMADOV (AZE) in the final but apart from par terre in the first period, he never looked in trouble. Mammadov got two points for a correct throw to lead 3-0 at the break.

Ahmadi Vafa got the par terre in the second period and scored two turns to lead 5-3. He went into defensive soon and was hit with the third passivity. But it proved fatal for Mammadov who was stopped in the middle of a turn from Ahmadi Vafa. With a 7-3 lead, Ahmadi Vafa hit a huge four-pointer on the edge to win the bout 11-3 and his third age-group gold medal.

"It was decided by the coaching staff to compete at the U23 World Championships after the U20 one," Ahmadi Vafa said. "Thank God, I was able to participate and return to Iran with a gold medal"

Ahmadi Vafa credits his training this year and his study of his opponents as the major factors for his improvement after suffering close losses in the age-group World Championships last year. 

"I worked really hard this year," he said. "I spent a full year in training camp and put in a lot of effort. A thorough analysis with the coaching staff made me win. I was able to reap the rewards of all my hard work over the past year."

In the 45-day break between the U20 and U23 World Championships, Ahmadi Vafa trained with the senior team. 

"A few days after we returned to Iran, we went to the senior camp," he said. "We were under a lot of physical strain, so the coaching staff decided to make our training sessions a bit lighter than the others.

"Our bodies responded well. I always felt deep inside that I could do it. I always say that I’m the best in my weight class."

To be on Iran's senior team, Ahmadi Vafa would have had to go through Poya DAD MARZ (IRI) who is the senior team member. However, the Iran federation has asked him to move to the 60kg weight class.

"He has a senior medal, and I have a lot of respect for him," he said. "We are from the same hometown. We’ve trained together several times at the senior camp, and he’s a really good opponent for me, and I might be a good opponent for him too.

"But the decision of the coaches is that I have to move up to the new weight category of 60kg, which will be a lot tougher. But I need to work harder to be able to win the gold medal at the 2028 Los Angeles Olympics."

Multiple-time age-group world champion Fardin HEDAYATI (IRI) added the U23 world title with a dominant run in Tirana. With three technical superiority victories, Hedayati won the final 6-0 against Dmitrii BABORYKO (AIN).

Hedayati, in which typical style, began attacking relentlessly and soon scored a couple of stepouts. He was also awarded the par terre but he could not score any points. After leading 6-0, Hedayati scored a takedown to finish the bout 8-0 but Baboryko challenged. On review, Hedayati was warned for pushing and the score was reversed to 6-0.

The 21-year-old managed to hang on to that lead and win the gold medal.

Alexandrin GUTU (MDA)Alexandrin GUTU (MDA) scores two points over Samuel BELLSCHEIDT (GER) in the 77kg final. (Photo: United World Wrestling / Kostandin Andonov)

For Moldova, Alexandrin GUTU (MDA) defended his U23 world title at 77kg and Vitalie ERIOMENCO (MDA) denied Japan's Komei SAWADA (JPN) in the 63kg final to win the gold medal.

Gutu, who has a U17 world title as well, was competing at his fourth U23 World Championships and has won medals in three of them with two golds. Wrestling Samuel BELLSCHEIDT (GER) in the final on Wednesday, Gutu used his signature front headlock to score exposure. That remained the difference as he clinched a 3-1 victory.

The win gave Gutu something to cherish after a disappointing season in which he failed to qualify for the Olympics and finished with only a bronze medal in four tournaments.

"This championships is very important for me," Gutu said. "As everyone knows, I lost at the Olympic qualifiers. I couldn’t even win the European Championships. This was the last tournament of the year. I needed to show a good performance here. I am really happy that I’ve won."

After dealing with the disappointment of failing just one win short of winning a ticket to the Paris Olympics, Gutu took some time to motivate himself to return to the mat.

"After the qualifiers in Baku, it was difficult to recover," he said. "I can’t even describe it. I was not just one step away, I was one percent away from that spot. It was very disappointing. 

"I’ve always had that motivation. The younger generation looks up to me. My family and my coaches are always there for me. I can’t let them all down. I will keep working until I get what I want."

Eriomenco added to the party with the 63kg gold as he defeated Swada in a very one-sided final. He got two turns from par terre to lead 5-0 at the break. Swada opened the second period with a stepout and then a point for par terre. As he was trying the gut-wrench, Eriomenco got out of the hold and scored a reversal to make it 6-2. Two easy turns made it 10-2, ending the match with technical superiority.

"I’ve been working so hard to reach this," Eriomenco said. "I’ve finished third three times at the European Championships and last year I was third at the Worlds. I was motivated to win this gold. I’ve never won even the European championships, but now I have won the World gold. I came here only for gold."

The difference between the physicality of the two wrestlers stood out and Eriomenco acknowledged that it worked to his advantage.

"From the beginning, I could feel that I was physically stronger," he said. "That’s when I got the confidence that I could win. The first match was the toughest one, then it was a bit easier. The final match was the most difficult. It was mentally tough to get ready for that match, because I really wanted the gold medal and no less."

Eriomenco is scheduled to compete at the Non-Olympic Weight Classes World Championships and is keen to leave an impression.

"It’s definitely going to be difficult to compete at two competitions in a raw," he said. "I won’t let the weight go up a lot. I will keep it down. I think everything is going to be ok. I know all my competitors. We’ve been training together at camps, we’ve been wrestling each other at competitions."

Fellow gold medalist Gutu also praised his compatriot and friend for his gold medal. 

"Eriomenco is my best friend," Gutu said. "I am so happy for him, because he was always so close, but he could never win. He became the World champion, I am really happy for him and it motivated me a lot to win my gold medal as well."

Anes GONIBOV (AIN)Anes GONIBOV (AIN) defeated Marcel STERKENBURG (NED) in the 87kg final. (Photo: United World Wrestling / Kostadin Andonov)

Marcel STERKENBURG (NED) had the chance to add a second title to his U20 one from 2021. However, he fell short and dropped his 87kg final against Anes GONIBOV (AIN) 4-0.

Gonibov got par terre position in both the periods which made his lead 2-0. Sterkenburg tried desperately for a takedown but failed and Gonibov managed to score and lead 4-0. The win for Gonibov gives him his second world tittle to along with his gold medal at the U23 World Championships at 82kg.

RESULTS

55kg
GOLD: Ali AHMADI VAFA (IRI) df. Rashad MAMMADOV (AZE), 11-3

BRONZE: Vishvajit MORE (IND) df. Adam ULBASHEV (AIN), 14-10
BRONZE: Kohei YAMAGIWA (JPN) df. William SULLIVAN (USA), 11-1

63kg
GOLD: Vitalie ERIOMENCO (MDA) df. Komei SAWADA (JPN), 10-2

BRONZE: Erfan JARKANI (IRI) df. Arman VARDANYAN (ARM), 8-0
BRONZE: Mairbek SALIMOV (POL) df. Bekir ATES (TUR), via fall

77kg
GOLD: Alexandrin GUTU (MDA) df. Samuel BELLSCHEIDT (GER), 3-1

BRONZE: Khasay HASANLI (AZE) df. Temuri ORJONIKIDZE (GEO), 
BRONZE: Ali OSKOU (IRI) df. Doniyorkhon NAKIBOV (UZB), 6-4

87kg
GOLD: Aues GONIBOV (AIN) df. Marcel STERKENBURG (NED), 4-0

BRONZE: Asan ZHANYSHOV (KGZ) df. Payton JACOBSON (USA), 9-0
BRONZE: Achiko BOLKVADZE (GEO) df. Yasin YAZDI (IRI), 4-4

130kg
GOLD: Fardin HEDAYATI (IRI) df. Dmitrii BABORYKO (AIN), 6-0

BRONZE: Giorgi TSOPURASHVILI (GEO) df. Albert VARDANYAN (ARM), 1-1
BRONZE: Koppany LASZLO (HUN) df. Pavel HLINCHUK (AIN), 9-1

Women's Wrestling Semifinals

50kg
GOLD: Natalia PUDOVA (AIN) vs. Sage MORTIMER (USA)

SF 1: Natalia PUDOVA (AIN) df. Natallia VARAKINA (AIN), 8-2
SF 2: Sage MORTIMER (USA) df. Umi ITO (JPN), via fall (4-12)

55kg
GOLD: Zeltzin HERNANDEZ GUERRA (MEX) vs. Jonna MALMGREN (SWE)

SF 1: Zeltzin HERNANDEZ GUERRA (MEX) df. Amani JONES (USA), via fall (4-5)
SF 2: Jonna MALMGREN (SWE) df. Ekaterina KARPUSHKINA (AIN), 7-0

59kg
GOLD: ANJLI (IND) vs. Solomiia VYNNYK (UKR)

SF 1: ANJLI (IND) df. Aurora RUSSO (ITA), via fall (4-0)
SF 2: Solomiia VYNNYK (UKR) df. Himeka TOKUHARA (JPN), 5-2

68kg
GOLD: Aues GONIBOV (AIN) vs. Marcel STERKENBURG (NED)

SF 1: Nesrin BAS (TUR) df. Alina SHAUCHUK (AIN), via fall (3-0)
SF 2: Ami ISHII (JPN) df. Xinze DU (CHN), 10-0

76kg
GOLD: Shuiyan CHENG (CHN) vs. Yelena MAKOYED (USA)

SF 1: Shuiyan CHENG (CHN) df. Zsofia VIRAG (HUN), 10-0
SF 2: Yelena MAKOYED (USA) df. Nodoka YAMAMOTO (JPN), via fall (13-2)