#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleTirana

Breaking down freestyle battles at World Championships for Non-Olympic weights

Wednesday, October 16, 2024 - 09:44 By Vinay Siwach

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TIRANA, Albania (October 15) -- Six months ago, no one had the Sadulaev-Taylor-Ghasempour three-way battle for world title on their bingo card. But it is about to go down in Tirana.

The World Championships in non-Olympic weight classes is returning after eight years. Despite the fact that none of the Paris Olympic participants were allowed in the tournament, it still has a host of stars hoping to become world champions.

Abdulrashid SADULAEV (AIN), a two-time Olympic and five-time world champion, did not participate in the Paris Olympics and is going down a weight class to 92kg in a bid to earn his sixth world title. Three-time world champion David TAYLOR (USA) jumped from 86kg to 92kg in a bid to compete at the World Championships. He now gets a shot at Sadulaev. Two-time world champion at 92kg Kamran GHASEMPOUR (IRI), who has been moving up and down in weight classes, has somehow been made the challenger.

Ghasempour participated in the 97kg weight class in the Zagreb Open but lost to Kyle SNYDER (USA). He was in line for Iran's 86kg spot for Paris but later opted out of a trial against Hassan YAZDANI (IRI).

Sadulaev lost a bout for the second time in his career and first in six years when he lost to Akhmed TAZHUDINOV (BRN) at the 2023 World Championships. Taylor lost to Aaron BROOKS (USA) in the U.S. Olympic trials and Ghasempour barely scraped through in the trials for the world team in Iran.

Yet, the three will be the favorite for the gold medal and it will only be a surprise if any of them miss out on the podium in Tirana.

Jordan BURROUGHS (USA)Jordan BURROUGHS (USA) is eyeing his seventh world title. (Photo: United World Wrestling / Kadir Caliskan)

Six-time world champion Jordan BURROUGHS (USA) is also chasing history. If he wins, he will win his seventh world title, making him the most successful American wrestler at the World Championships. He missed out on competing at the 2023 World Championships but stormed back in 2024, winning the trial in the United States.

But his path to gold won't be an easy one. Two-time U23 world champion Magomed MAGOMAEV (AIN), former world silver medalist Avtandil KENTCHADZE (GEO), three-time world medalist Mohammad NOKHODI (IRI) and Asian champion Kota TAKAHASHI (JPN) are also in the fray.

Nokhodi and Burroughs have wrestled in two back-to-back World Championships finals with the latter winning both. But Burroughs suffered his first loss to an Iranian in 2022 when Ali SAVADKOUHI (IRI) defeated him at the World Cup and Nokhodi will draw confidence from there.

All the big names will be looking to hand Burroughs his first World Championships loss since 2019.

Vitali ARUJAU (USA)Vitali ARUJAU (USA) is the defending world champion at 61kg. (Photo: United World Wrestling / Kadir Caliskan)

Another Olympic champion eyeing a world title will be Zavur UGUEV (AIN) as he last won the second of two titles in 2019. Uguev won gold at the Tokyo Olympics at 57kg but finished fifth at the 2023 World Championships. He will be at 61kg in Tirana hoping to deny defending world champion Vitali ARUJAU (USA) a second world title.

Arujau won his first world gold medal in 2023 by beating Abasgadzhi MAGOMEDOV (AIN) in a tense final. He won the team trials in the U.S. to confirm his name for the World Championships in Tirana.

An interesting name entered is Azamat TUSKAEV (SRB). The former European champion will turn out for Serbia at 61kg but it is unlikely that he will be challenging for gold.

Masanosuke ONO (JPN), however, can be a big threat for the gold medal given his style and pace of wrestling. He rocked the competition at the U20 World Championships last month and won gold at 61kg. It will be interesting to see how he fares at his first senior World Championships.

Asian Championships silver medalist UDIT (IND) and Taiyrbek ZHUMASHBEK UULU (KGZ) have some good wins under their belts over the past two years and they would like to make a mark in Tirana.

Inalbek SHERIEV (AIN)Inalbek SHERIEV (AIN) and Yoshinosuke AOYAGI (JPN) wrestled in the U23 World Championships final last year. (Photo: United World Wrestling / Kadir Caliskan)

U23 world and European champion Inalbek SHERIEV (AIN) will be making his senior international debut at 70kg in Tirana and will be the favorite to win the gold medal. However, the field has other top contenders like Amirmohammad YAZDANI (IRI), Yoshinosuke AOYAGI (JPN) and James GREEN (USA) among others.

Yazdani lost the final at 70kg last year to Zain RETHERFORD (USA) but will look to make amends this year. He won the Asian Championships over Aoyagi in a high-scoring final. Yazdani's 13-9 win over Aoyagi was not convincing and the Japanese will look to change the result if the two meet in Tirana. Aoyagi was in the final against Sheriev but dropped the final 9-3. He finished eighth at the World Championships in 2023.

Former U20 world champion for Iran, Peiman BIABANI (CAN) will be turning out for Canada. He finished second at the Pan-Am Championships and the World Championships will be a big test for him. 2023 bronze medalist Ramazan RAMAZANOV (BUL) will look to change the color of his medal this year.