#development

Croatia Takes the Next Step in Coaching education

Monday, June 3, 2024 - 11:47 By United World Wrestling Press

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POREC, Croatia (28 May) – The Croatian Wrestling Federation organized a weeklong coaching course in Porec to help develop their newer coaches. This was their second course in as many years, and they built off the foundations established a year earlier in the Level 1 course. The Level 2 Course (Introduction to Practice Planning) was conducted on May 8-12 in the beautiful city of Porec and was done in conjunction with Olympic Solidarity and United World Wrestling.

The course was led by UWW Educator Mr. Martin HAUCK (USA). During the course, the 28 participants learned the basics of designing a practice plan and how the practice plan fits within a series of plans. The coaches also gained knowledge on performance analysis, nutrition and weight management, mental development of wrestlers and safeguarding. “I am extremely satisfied with the seminar and the lecturer; I gained new knowledge and experience,” said Dinko Kremic. “During the seminar, you could feel that the educator cared for us and wanted us to do well. Mr. Hauck’s knowledge and how he passed it on to use was amazing,” said Petar Gluhak.

The Croatian Wrestling Federation also hosted a competition during the course. This allowed the coaches to practice learned skills and get direct feedback to improve. They also had a small session on cornering (coaching during the break) during that session. “The course and competition went very well. Participants were very engaged and active in both the theoretical and practical portions of the course. Their questions and ideas were in line with the topic that was being discussed and worked on to further their understanding in that content area.” said Mr. Hauck. 

Comments from Coach Participants:
“The course was very encouraging and innovative. Cooperation with all trainers and exchange of experiences helps in quick learning.”  - Filip Verčević

“This course was very useful because it allowed me to learn a lot of new things about the training and provided me practice exercises for those subjects, and it was a very good experience.”  - Luka Sunara

“The course itself was awesome. We had to learn from Marty Hauck, the most interesting and enthusiastic coach and mentor to learn from!” Ivica Florjanić

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.