#BeachWrestling

Kerradel Beach Games wrap up in Palau

Tuesday, April 5, 2022 - 11:50 By United World Wrestling Press

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NGARAAD STATE, Palau (April 5) --- On March 26, 2022, the Ngaraard State Government, in partnership with the Palau National Olympic Committee and the Australian Embassy in Palau, hosted its first Kerradel Beach Games at Kuabes Park. Each of the five counties of Ngaraard were well represented by a total number of 59 youth participants competing in the following sports: Archery, Beach Volleyball and Beach Wrestling. 

To commence the Games Governor Sharp Sakuma and Delegate Gibson Kanai each gave brief motivation messages to the youth and further challenged them to take advantage of the opportunity of the 1st Kerradel Beach Games. It is through these events our youth get to build better and stronger relationship amongst themselves, raise awareness to fight obesity in our youth population and encourage motivation and good competition in the sport community of our state. 

PalauA wrestler finishes a double leg takedown at Kuabes Park during the Kerradel Beach Games.

The Beach Wrestling competition includes youths in boys and girls categories from ages 9 and up take part in the Games. There were about nineteen (19) athletes that competed in their respective pools. Each athlete competed in a double elimination bracket on Saturday where medals were earned as each athlete competed for their county. The overall points were tallied for the winning trophy and Elab County claimed victory as it placed 1st, Ngkeklau came in 2nd and Choll came 3rd respectively, followed by Ngebuked County and Ulimang County. 

This event was made possible by the following sponsors and partners:
1. Office of the Governor
2. Ngaraard State Government
3. Palau National Olympic Committee
4. Pacific AUS Sports
5. Australian Embassy, Palau
6. Dilngebuked Inc., Ngaraard State
7. Legislator Leon Debengek 8. Hana Ingais.

Congratulations to all participants and their youth representatives!

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.