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Lalovic attends 100th anniversary of Bulgarian Olympic Committee

Saturday, May 20, 2023 - 10:57 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (May 20) -- United World Wrestling President and International Olympic Committee Executive Board Member Nenad LALOVIC visited Sofia on May 17-18 on the occasion of the celebration of the 100th anniversary of the Bulgarian Olympic Committee.

Lalovic met IOC President Thomas BACH during the celebration which also saw the presence of European Olympic Committee President Spyros CAPRALOS and EOC Secretary General Raffaele PANGNOZZI.

Nenad LALOVICNenad LALOVIC, right, with IOC President Thomas BACH in Sofia.

"I want to congratulate the Bulgarian Olympic Committee on its 100th anniversary," Lalovic said. "Bulgaria has a rich tradition in the Olympic program. Tonight was a night to celebrate the success of the Bulgarian Olympic Committee, the Bulgarian Wrestling Federation and the 71 wrestlers who brought their nation pride by winning a medal at the Olympic Games.

"In 1956, Nikola STANTCHEV (BUL) became Bulgaria’s first-ever Olympic medalist with his gold at the Melbourne Olympic Games. Since that gold 67 years ago, and with the belief of the BOK, Bulgarian athletes have become a staple on the Olympic podium, winning 70 medals.

"Bulgaria should continue to express the highest confidence in their Olympic Committee and be proud of their Olympians and national heroes."

During his stay in Sofia, Lalovic had an official meeting with the President of the Republic of Bulgaria, Rumen RADEV and attended the official ceremony to commemorate the NOC Centenary.

Nenad LALOVICNenad LALOVIC was presented the Commemorative medal of the Bulgarian Olympic Committee.

During the ceremony, he was presented with The Commemorative medal of the Bulgarian Olympic Committee by the NOC President Stefka KOSTADINOVA.

Lalovic, who is Doctor Honoris Causa of the National Sports Academy, Sofia visited the newly created Olympic Educational and Study Center at the academy and was awarded the Honorary Badge with Ribbon by the Rector of the Academy.

The UWW President attended the Opening of a Commemorative Photo Exhibition and the Ceremony of validation of a postage stamp to mark the celebration.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.