Japan Wrestling

Legendary Icho Joins Japan National Team Staff in Run-Up to Paris Olympics

Tuesday, December 28, 2021 - 15:14 By Ken Marantz

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TOKYO (December 28) -- If anyone knows how to deal with pressure, it would be the only woman to win four gold medals in the same event in Olympic history.

That was behind the decision of the Japan Wrestling Federation to add Kaori ICHO to its performance enhancement team in the run-up to the 2024 Paris Olympics, appointing her to the newly established position of "entourage coach."

The federation announced the appointment following a meeting of its board of directors on December 19 at the recent Emperor's Cup All-Japan Championships.

Two-time Olympic medalist Kosei AKAISHI was named the director of performance enhancement for the national team.

"I think that athletes have worries before matches and other times," Akaishi said. "Ms. Icho has been to the Olympics, and can (provide support) from both mental aspect and technical aspect."

Icho, 37, was named along with former world silver medalist and two-time Olympian Takahiro WADA as entourage coaches, whose main responsibility will be to provide mental support for national team members and coordinate those around them to ensure the best possible training environment.

The Japan Olympic Committee (JOC) defines the position as "those involved in developing a competitive environment and collaborating so that athletes can maximize their performance."

Icho reportedly had to think hard about accepting the offer. Akaishi said he offered the position to Icho in early November and she only recently made her decision to accept.

Tokyo Olympic gold medalist Yui SUSAKI is among those who are glad she did. "It is a great plus for such a renowned predecessor to become a coach," Susaki told Nikkan Sports. "I'm really looking forward to it."

Susaki, who did not compete at the Emperor's Cup but was there to support her Waseda University teammates, foresees getting advice from Icho in her bid to defend the Olympic 50kg title in Paris. "I want to learn what it takes to win consecutive titles, and I'll start thinking about what to ask," she said.

Icho secured a legendary place in sports history when she became just the fifth athlete, and the first woman, to win gold medals in the same event at four Olympics. (Greco wrestler Mijain LOPEZ (CUB) joined the elite group at Tokyo 2020). Icho struck gold at Athens 2004, Beijing 2008, London 2012 and Rio de Janeiro 2016, the first three at 63kg and the last at 58kg.

Her bid for a fifth Olympic title ended when she lost a playoff at 57kg with fellow Rio champion Risako KAWAI in 2019. She did, however, make an appearance at the Tokyo Olympics, wearing a blue kimono instead of a singlet as she presented Susaki with the bouquet at the medal ceremony.

Although not officially retired, Icho, also a 10-time world champion, has been serving as a women's coach at Nippon Sports Science University and helped Miwa MORIKAWA win a silver medal at the 2021 World Championships at 65kg.

Akaishi won a silver medal at freestyle 62kg at the 1984 Los Angeles Olympics and a bronze at 68kg at the 1992 Barcelona Olympics. He also competed at the 1988 Seoul Olympics.

Shoko YOSHIMURA, Susaki's coach at the JOC Elite Academy who still sits in her corner during matches, was named as one of two assistant directors of performance enhancement, along with former Olympian and Greco national team member Masatoshi TOYOTA.

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.