Japan Wrestling

Legendary Icho Joins Japan National Team Staff in Run-Up to Paris Olympics

By Ken Marantz

TOKYO (December 28) -- If anyone knows how to deal with pressure, it would be the only woman to win four gold medals in the same event in Olympic history.

That was behind the decision of the Japan Wrestling Federation to add Kaori ICHO to its performance enhancement team in the run-up to the 2024 Paris Olympics, appointing her to the newly established position of "entourage coach."

The federation announced the appointment following a meeting of its board of directors on December 19 at the recent Emperor's Cup All-Japan Championships.

Two-time Olympic medalist Kosei AKAISHI was named the director of performance enhancement for the national team.

"I think that athletes have worries before matches and other times," Akaishi said. "Ms. Icho has been to the Olympics, and can (provide support) from both mental aspect and technical aspect."

Icho, 37, was named along with former world silver medalist and two-time Olympian Takahiro WADA as entourage coaches, whose main responsibility will be to provide mental support for national team members and coordinate those around them to ensure the best possible training environment.

The Japan Olympic Committee (JOC) defines the position as "those involved in developing a competitive environment and collaborating so that athletes can maximize their performance."

Icho reportedly had to think hard about accepting the offer. Akaishi said he offered the position to Icho in early November and she only recently made her decision to accept.

Tokyo Olympic gold medalist Yui SUSAKI is among those who are glad she did. "It is a great plus for such a renowned predecessor to become a coach," Susaki told Nikkan Sports. "I'm really looking forward to it."

Susaki, who did not compete at the Emperor's Cup but was there to support her Waseda University teammates, foresees getting advice from Icho in her bid to defend the Olympic 50kg title in Paris. "I want to learn what it takes to win consecutive titles, and I'll start thinking about what to ask," she said.

Icho secured a legendary place in sports history when she became just the fifth athlete, and the first woman, to win gold medals in the same event at four Olympics. (Greco wrestler Mijain LOPEZ (CUB) joined the elite group at Tokyo 2020). Icho struck gold at Athens 2004, Beijing 2008, London 2012 and Rio de Janeiro 2016, the first three at 63kg and the last at 58kg.

Her bid for a fifth Olympic title ended when she lost a playoff at 57kg with fellow Rio champion Risako KAWAI in 2019. She did, however, make an appearance at the Tokyo Olympics, wearing a blue kimono instead of a singlet as she presented Susaki with the bouquet at the medal ceremony.

Although not officially retired, Icho, also a 10-time world champion, has been serving as a women's coach at Nippon Sports Science University and helped Miwa MORIKAWA win a silver medal at the 2021 World Championships at 65kg.

Akaishi won a silver medal at freestyle 62kg at the 1984 Los Angeles Olympics and a bronze at 68kg at the 1992 Barcelona Olympics. He also competed at the 1988 Seoul Olympics.

Shoko YOSHIMURA, Susaki's coach at the JOC Elite Academy who still sits in her corner during matches, was named as one of two assistant directors of performance enhancement, along with former Olympian and Greco national team member Masatoshi TOYOTA.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.