Rulon Gardner

Olympic Channel Releases Trailer for "Rulon Gardner Won't Die"

Wednesday, May 13, 2020 - 13:22 By United World Wrestling Press

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The Olympic Channel has released the trailer for its upcoming documentary on 2000 Olympic gold medalist wrestlers Rulon GARDNER (USA). The film, "Rulon Gardner Won't Die" is set to be released on Wednesday, June 3rd.

From the Olympic Channel press release about the release of the trailer:

MADRID – 13 May 2020 – At the Olympic Games Sydney 2000, Greco-Roman wrestler Rulon Gardner beat the world’s most dominant wrestler and three-time reigning Olympic champion, Aleksandr Karelin of Russia, propelling him to stardom. But what came after the ‘miracle on the mat’ was even more unpredictable. Gardner’s incredible story is featured in the upcoming Olympic Channel feature-length documentary, Rulon Gardner Won’t Die, which premieres worldwide on Wednesday, 3 June at olympicchannel.com and on its apps for mobile and connected TV devices.

Rulon Gardner Won’t Die, part of the Five Rings Films collection, tells the inspiring story of Rulon Gardner, the youngest of nine children from a Wyoming farming family, who twenty years ago shocked the world at the Olympic Games in Sydney and became an American icon overnight. Instant fame was then followed by tragedy and adversity including near-death experiences, crushing weight gain and bankruptcy. Now, he’s returned to wrestling as a high school coach and is trying to make sense of his legacy – both as an American icon and a cautionary tale for what can come after a miracle.

“This film is an honest look at not only the success I have achieved, but at the hardships that preceded and have followed my Olympic experience,” said Gardner. “I hope that people watching at home will find their own sources of motivation and determination - especially during tough and unpredictable times like we are going through now - and remember that when you get knocked down, you can always get up and persevere.”

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.