#BeachWrestling

PHOTOS: Bird, Beats, Beach and Wrestling in Dakar

Sunday, June 23, 2024 - 08:31 By Vinay Siwach

Share this article

DAKAR, Senegal (June 22) -- Wrestling in Senegal? Nothing new to the country. It is the most popular sport, at least the traditional one. The stands are filled, music blaring, wrestlers are superstars in the country and people love it.

The second edition of the African Championships in Beach Wrestling traveled to Dakar, Senegal. More than 100 wrestlers entered to compete for the glory of becoming the champion of the continent.

But there is so much to wrestling in Dakar outside the two rings on the sand. The colors, music, cheering, dance and crowd are inseparable.

Obviously, there is wrestling with big throws, tackles, takedowns.

DakarPhoto: United World Wrestling / Helena Courtis

Wrestling remains the same. Mat, sand, mud, ice. Those throws are supreme. Here's an example.

 

DakarPhoto: United World Wrestling / Helena Courtis

Once you get thrown like that, you will be covered in sand. So you need to wash it. We got water right next to the rings.

 

DakarPhoto: United World Wrestling / Helena Courtis

Outside the sand rings, no one should be that serious in wrestling. No way in beach wrestling. Come on, Mouhamed BAYO (SEN).

 

DakarPhoto: United World Wrestling / Helena Courtis

We managed to convince him. Look at that flex. Thanks, Bayo!

 

DakarPhoto: United World Wrestling / Helena Courtis

The National Arena de Lutte in Dakar came prepared. The traditional Senegalese wrestling begins with the sounds of drums. There was no other way to begin during the opening ceremony at Beach Wrestling. Adding to the drums, some colors and music. Nothing better.

 

DakarPhoto: United World Wrestling / Helena Courtis

At all wrestling venues, a battle ensues. It's between the wrestlers and security. Are the wrestlers more well-built or the policemen? We will let you decide.

 

DakarPhoto: United World Wrestling / Helena Courtis

Back to wrestling. Do you think this is a point?

 

DakarPhoto: United World Wrestling / Helena Courtis

Thankfully, you are a referee only by looking at the screen in front of you. On the sand, our referees need to be as quick, both with their decisions and stepping away from the line of action.

 

DakarPhoto: United World Wrestling / Helena Curtis

If someone mentioned a story about how a wrestler in Dakar managed a bird to sit on his head with no trouble, no one would believe that. But here you are, a wrestler in Dakar with a bird sitting on his head. Our photographer captured it so we have to believe.

 

DakarPhoto: United World Wrestling / Helena Courtis

In the end, it is about being happy after watching wrestling. These kids surely enjoyed it.

Well, if you are looking for the results from the matches, here's the link for all the results. CLICK HERE

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.