#WrestlePontevedra

Promising Sterkenburg twins head to Spain with history on line

By Vinay Siwach

PONTEVEDRA, Spain (October 13) -- For a long time, the Netherlands had been all but wiped out of the wrestling map. Apart from the small bursts in female wrestling, it mainly struggled to get into the top-10 position at international competitions.

But that changed last year.

Twin brothers Marcel STERKENBURG (NED) and Tyrone STERKENBURG (NED) are the rising stars of the nation with hopes of qualifying for the Paris Olympics. But before they know their Olympic fate, the twins are putting the country back on the world map, one step at a time.

The two will become the first wrestlers from the Netherlands to compete at the U23 World Championships in Pontevedra, Spain next week with hopes of winning the first medal as well.

They are no strangers to breaking new barriers. Last year, the two wrestled their way to historic gold and silver medals at the U20 World Championships to end a long wait for the Netherlands.

This year in March, Marcel won the U23 European Championships at 82kg while Tyrone finished third at 97kg. Two weeks later, they debuted at the senior Europeans aged 20 years but failed to win a medal.

Tyrone STERKENBURG (NED)Tyrone STERKENBURG (NED) is a U20 Worlds silver medalist. (Photo: UWW / Kadir Caliskan)

Continuing their progress to become elite-level wrestlers, the U23 Worlds is an important pit stop for the two.

"I did gain enough power and weight for 87kg," Marcel said. "I’ve been feeling good this last month and the most important part of this U23 Worlds is proving that I can wrestle just as good as I was in 82kg."

After winning the U23 Euros, Marcel realized that the 2024 Paris Olympics are just around the corner and qualifying for the Games is an important step to keep his career going. For that, he moved to the Olympic weight class of 87kg.

"My focus after that was to gain weight," Sterkenburg said. "I am going to go to 87kg and in the Netherlands, my brother is the only training partner but he is 97kg so it is difficult to train with a bigger guy. So now I will be a better training partner for my brother as well."

The two were on the course when an unexpected problem arose. Marcel got a throat infection, making it difficult for him to breath while wrestling due to swollen tonsils. It got worse in Poland when he wrestled at the Wladyslaw Pytlasinski Cup in June.

"I passed out during my bout before getting a surgery done there," he said. "I will get the tonsils removed after the World Championships."

The training was halted and it only resumed in September when Marcel felt better. For the major part of their career, the two have been the only training partners for each other as the Netherlands lacked the 'quality' to make international wrestlers. But with wins at the U20 Worlds and U23 Euros, the Olympic committee in the Netherlands invested in the brothers.

"Since our medals for two years, we get budgets from NOC so we can travel and improve our wrestling," he explains.

The two, along with their coach Edward GICEWICZ, travel around Europe to get the best training. Over the years, they have found a great circle in Denmark, Norway and Sweden, training with European champion and world silver medalist Turpan BISULTANOV (DEN).

The training stints become important since different training partners bring in vast level of skills to challenge the wrestlers.

"On a technical base, I can improve a lot like my stance as it is a little bit rushed," Marcel said. "I fall at the beginning of the bout so small things."

The training trips to different countries come as a huge relief to them as they recalled the early days in the sport when it was impossible to get any partners.

"Before wrestling, we were training in boxing and judo," he said. "But everyone told us that we should try wrestling and begin naturally competitive, so we decide to train. Then my Poland coach came to the Netherlands and he coached only Greco-Roman so we decided to do.

"It was scraping with very little," he said. "We were asking for budgets from friends or foundations and our coach helped us. Sometimes we slept on the mats or at the cheapest possible option because the money to fund trips was difficult."

The medals at the Wladyslaw Pytlasinski Cup in Poland in 2020 and a bronze at the U20 European Championships a year later not only brought funding, the U20 Worlds medals helped them being noticed in the Netherlands.

The two brothers were all over the newspaper, invited to TV and radio shows and even to charity events. They were the new hope of Netherlands wrestling.

While training takes up most of the time, the twins liked the new side of their life. They enjoyed it. But quickly returned to training.

"I am studying commercial economics which also takes my time," Marcel said. "Apart from training I like going to cinemas and drawing. Both of us go to Thailand every year since my mother is from there."

Even during their off time, the Sterkenburg twins train on the beach in wrestling and visit the MMA gyms every day for training.

But before they leave for Thailand for another homely trip, the two want to bring more attention to the Netherlands with a medal at the U23 Worlds next week and embark on their Olympic journey.

"We’re both going for the gold medal, to make things even better than last year when Tyrone got silver," Marcel said.

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.