wiebe, erica, canada wrestling, Canada, Women's Wrestling, Olympic champion

RIO 2016 Champion Erica Wiebe Stays Committed to Olympic Dream

By United World Wrestling Press

“No other sport like it” for committed Olympic champ Erica Wiebe
Luke Norman, Special to United World Wrestling

In the 10 months since winning gold at the Rio 2016 Olympic Games, Canada’s Erica Wiebe has been mobbed “like The Beatles”, courted by the powerful world of WWE and challenged to endless eating competitions by her coach. But nothing has dimmed her focus on Tokyo 2020.

“I took some time, took a lot of the opportunities that were afforded me after I was successful in Rio. Now I am back. It is a huge challenge to do it again in Tokyo, but that is the goal,” said the Olympic 75kg champion.

“I really love wrestling.”

In early 2017, this passion, allied to an always independent and open mind, saw the Canadian embrace the kind of life-enhancing opportunity that comes with Olympic success. Drafted as captain of the women’s Mumbai Maharathi team, the 27-year-old took part in the Indian Pro Wrestling League.

“It was very different. There were lights, there was smoke, there was an announcer bellowing out my name, drums. I was recognised on the street, everywhere you went the Indian fans just went crazy,” Wiebe said of the three-week, city-state tournament.

Wrestling in front of thousands of passionate fans is something the Canadian lives for, but this took it to a new level. 


“After one particular match that we won, we did our media and then I had to have a guard of six security officers who were pushing all of the fans away from me as we got on the bus,” she said. “It was crazy, I felt like The Beatles.”

On and off the mat, Wiebe was way out of her habitual zone.

“The local Indians on the team, one by one begged me to go visit their families in their small villages nearby. We would drive and sit in one of their homes and drink fresh buffalo milk from the village buffalo and meet with their family. It was an experience I will never forget,” she said.
But ultimately, it is the competitor inside that still rules the 2014 Commonwealth Games champion. Despite winning all six of her bouts in India, her team were defeated in the semi-final. It is a loss that “still hurts”.

And it is this burning obsession with winning that led Wiebe to turn down the lucrative approach made by the WWE in late 2016. For one thing, she is too excited about her form on the mat to contemplate giving up Olympic competition.

“I have been successful and dominant internationally for a while,” said the woman who won 36 consecutive matches in 2014, “but I have never wrestled as well as I did on that one day in Rio. But I kind of feel like it was scratching the surface of what I am capable of.”

It has been a long but largely bump-free ride to reach such a place of confidence and serenity. Wiebe was a soccer-mad, 14-year-old schoolgirl when her eye was caught by a poster on the gymnasium door.

“It said ‘co-ed wrestling practice’. I had played soccer all my life to that point, but in that moment I was like ‘wrestling that sounds like so much fun, I’ll wear spandex and I’ll wrestle with boys’,” she laughed.

“So I went to my first practice and then instantly I was hooked on it.”

Thirteen years later, the sport continues to enthral Wiebe. And, despite all the potential distractions, this is a champion for whom her sport means everything.

“It (Wrestling) is a true display of character, perseverance, resiliency and grit. I don’t think there is another sport like it,” she said. “Wrestling had that tagline, ‘to wrestle is to be human’ and I couldn’t agree more. It is one of the purest forms of physical movement and sport we have.”

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.