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United World Wrestling Designates May as “World Wrestling Month”

Friday, April 28, 2017 - 16:01 By Tim Foley

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CORSIER-SUR-VEVEY (April 28) – United World Wrestling has announced that May will be “World Wrestling Month.” The month will be highlighted by a series of tournaments, special events, and social media interactions with fans and athletes around the world.

The designation started during the 2013 Save Olympic Wrestling campaign when wrestlers, coaches and fans from around the world celebrated the sport with a number of promotional events in that May.

May is also one of the most active months of the 2017 wrestling season, featuring three of United World Wrestling's premier senior-level continental championships; the European Championships (May 2-7), the Pan-Am Championships (May 5-7) and the Asian Championships (May 10-14). The events will help give fans, athletes, coaches and national federations the opportunity to share their experiences on and off the mat.

“Wrestling fans will have a lot of opportunity this month to watch their favorite sport,” said United World Wrestling president Nenad Lalovic. “We want them to enjoy the competitions, but also share their stories online with other fans and athletes. We want to see and hear about their life in the sport”

United World Wrestling will focus its social media campaign around two wrestling hashtags for the month of May. #WrestlingMonth is a chance for users share their wrestling photos, stories, and goals for their athletic and coaching career. #WhereITrain will be an entertaining peek inside the wrestling halls, gyms and homes where wrestlers from all levels train in the hopes of becoming a world and Olympic champions.

The month will also be an opportunity for national federations and wrestling-based non-profits to hold events. Beat the Streets-New York will be holding their annual fundraising event in Times Square featuring a dual meet between the stars of USA Wrestling and the Japanese Wrestling Federation, including a much-anticipated rematch between 2016 Olympic champion Helen MAROULIS (USA) and 2014 world champion Chiho HAMADA (JPN). 

Wrestling month will also include new media content from United World Wrestling including video interviews with wrestlers, highlight films from action around the world and short docu-follows on some of the sport’s biggest personalities.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.