marketing

UWW and RUDIS: Historic partnership to unite and elevate wrestling worldwide

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (January 15) -- United World Wrestling (UWW) and RUDIS (rudis.com), a premier U.S.-based wrestling apparel brand renowned for its high-quality gear and deep connections to the wrestling community, have announced a groundbreaking eight-year partnership, set to begin in 2025. The collaboration marks a pivotal moment for the global wrestling community, uniting two forces with a shared vision of celebrating the sport’s rich legacy while shaping its future.

The partnership exemplifies the mutual commitment of UWW, the global governing body of wrestling, and RUDIS to honor the sport and serve its athletes, fans, and communities worldwide.

Central to their collaboration is the concept of “Unified Strength,” symbolizing their united effort to elevate wrestling to new heights on a global scale.

United World Wrestling President Nenad LALOVIC hailed this historic partnership as a significant step forward for the sport.

“UWW has taken unimaginable steps to promote wrestling since 2014, and this is another one of those,” Lalovic said. “Uniting with RUDIS aligns with our mission to promote and develop wrestling worldwide.”

usaKyle SNYDER's (USA) signature Rudis during the World Championships. (Photo: United World Wrestling)

Founded in Ohio in 2013, RUDIS has rapidly grown into the leading brand in wrestling apparel, renowned for its innovation, athlete-focused designs, and dedication to the wrestling community.

“This partnership is a profound honor and fills us with deep gratitude for the opportunity to serve the sport that has given so much to us all,” said Jesse Leng, co-founder and CEO of RUDIS. “With humility, deep love, and appreciation for everyone connected to and through wrestling, we embrace this duty to support the sport worldwide, uplift its athletes, and contribute to the enduring legacy of this incredible community.”

UWW has always focused on its wrestlers and the partnership with RUDIS will empower wrestlers across the globe. This partnership is a testament to their shared commitment to ensuring the sport’s enduring legacy.

RUDIS Partner and Global Wrestling Advocate Nancy Schultz emphasized the broader significance of the collaboration.

“Wrestling connects us to something far greater than ourselves,” said Schultz. “This partnership allows us to continue uplifting the sport and honoring its global impact and legacy.”

Gordon Templeman, Director of Commercial Operations and Communications, shed more light on the partnership and its goal.

“Through this partnership, we aim to inspire and engage the global wrestling community, elevating the sport to new heights.”

usaKyle SNYDER (USA) has wrestled un the Rudis umbrella for nearly his entire career, collecting nine combined world and Olympic medals. (Photo: United World Wrestling) 

Olympic gold medalist Kyle SNYDER reflected on the significance of this partnership for the future of wrestling. He praised the partnership as a reflection of the wrestling community’s humility and dedication.

“Wrestling is the greatest sport in the world," Snyder said. "This is a great day for wrestling. I believe RUDIS and UWW will tremendously grow the sport.”

Paris 2024 champion Hildebrandt shared her enthusiasm for the collaboration and the impact it will have on women's wrestling.

“I’m so excited for this partnership and how it will elevate wrestling, aid tremendously in the growth of women’s wrestling, and truly open new doors within the sport,” she said.

For media inquiries, contact: Gordon Templeman (gordon.templeman@uww.org), Director, Commercial Operations & Communications or Eric Olanowski (eric.olanowski@uww.org), Head of Communications)

#WrestleTirana

Kayaalp's 13: New Golden Standard Set in Europe

By United World Wrestling Press

TIRANA, Albania (April 20) -- On Tuesday evening in Tirana, Riza KAYAALP (TUR) did something that for years existed and was expected to continue to exist only as a hypothetical.

He won his 13th European title in Tirana on Tuesday, beating Darius VITEK (HUN), 7-1, in the 130kg European Championships. 2026 joined 2023, 2022, 2021, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012 and 2010.

Riza KAYAALP (TUR)Riza KAYAALP (TUR) turns Darius VITEK (HUN) in the 130kg final. (Photo: United World Wrestling / Kadir Caliskan)

As the referee raised his powerfully sculpted right arm in triumph, Kayaalp raised the ceiling in Greco-Roman. He moved past the legendary Aleksandr KARELIN’s 12 European gold medals, the last of which he had won in 2000. Generations of wrestlers had competed, won and lost, knowing all the while that that number would outlast them. Until Kayaalp finally eclipsed it.

The moment itself wasn’t dramatic in the way history is often expected to be. Just a raised hand, a nod and a lap of honor around the mat with the Turkish flag around his shoulders. That’s been the story of Kayaalp’s career.

Riza KAYAALP (TUR)Riza KAYAALP (TUR) speaks to the media after winning the gold medal at the European Championships. (United World Wrestling / Jake Kirkman)

Born in Yozgat, in central Turkey, Kayaalp would have inherently understood the role of wrestling in Turkish sporting heritage and the place champions of the sport have historically held in the nation. He would have grown up in the shadow of two-time Olympic and eight-time European champion Hamza YERLIKAYA, who defined Turkish wrestling in the 1990s and like everyone else in the sport, under the global shadow of Karelin.

Slowly and methodically Kayaalp would try to match them. His career has been relentless and consistent rather than spectacular. Since his first European gold in 2010, won as a twenty-year old, Kayaalp has claimed titles across two decades. He’s adapted through rule changes, generations of opponents, and brutal physical wear and tear of time itself.

Apart from his European titles, he has five World Championships gold medals, and three Olympic medals -- a bronze in London 2012, silver in Rio 2016, bronze again in Tokyo 2020. Every time a major medal was to be decided over the past decade and a half, Kayaalp would with almost absurd reliability be counted in the mix.

Riza KAYAALP (TUR)Riza KAYAALP (TUR) with Taha AKGUL (TUR) at the medal ceremony in Tirana. (Photo: United World Wrestling / Kadir Caliskan)

For all of Kayaalp’s longevity, his career has always carried the one obvious gap compared to Karelin or Yerlikaya -- no Olympic gold. That absence will still be there. That gap is unlikely to close any time soon. As such the European mark became a milestone within his grasp. Or in the last few years, a milestone just out of grasp.

Indeed, for Kayaalp the title will provide a sense of closure. He had equalled Karelin’s record at the 2023 European championships in Zagreb. Prior to that tournament, he had in an interview with Anadalou Agency spoken of equalling Karelin’s record, breaking it at the 2024 European Championships and finally finishing his career on a high note with a gold at the 2024 Paris Olympics.

But things would not go as planned. At the 2024 European Championships, Kayaalp was pinned in the final by Sergey SEMENOV (UWW) -- only the second final he had ever lost in Europe. A few months later despite qualifying for the Olympics he was unable to compete due to a medication issue linked to treatment for persistent tinnitus. His appeal to the Court of Arbitration for Sport was upheld, clearing the way for his return. He would describe the period as the toughest of his career.

But the ordeal had left him with a new purpose and a desire to exit the stage on his own terms.

“For an athlete with so many titles, this was the worst thing that could happen,” he said. “Because of a simple issue, we faced a huge problem. But I always believed I would overcome it, return to my job and leave the sport on my own terms,” he had told Anadalou Agency at the start of 2026 when he made his return to international competition at the Zagreb Ranking series earlier this year.

“There was fatigue before. In this 18-month period, my desire to work came back stronger. I was already motivated to be champion. Now it is even greater. I feel renewed,” he had said.

While Kayaalp has said he would compete until the 2028 Olympics, he had also spoken of the unfinished business he had had in Europe. “I was so close,” he said. “Fourteen finals, 12 European titles, one more for the record, and then something unwanted happens. But everything is resolved. To bring that record to my country would mean a lot,” he had said then.

He had come close once and fallen short. That could have been the ending -- a near miss against an immortal number. Instead, with his 13th European title, Kayaalp gets to tell his story. He stands alone as the most decorated European wrestler of all time.

Records though exist to be broken. At some point, inevitably, another wrestler will look at Kayaalp's number and decide to chase it. But at least for some time, records exist to define limits. For over a quarter of a century that limit was Karelin’s 12. Now it’s Kayaalp’s 13.