United World Wrestling

UWW Five-Year Strategic Plan: Enhance Women's Wrestling, Transform Digitally

By Eric Olanowski

CORSIER-SUR-VEVEY, Switzerland (November 10) -- As United World Wrestling moves into another Olympic cycle after completing a successful Tokyo Olympics, it is keen on taking the next big step.

At the bi-annual Congress, held on the eve of the U23 World Championships in Belgrade, Serbia, UWW revealed its extensive five-year plan to enhance the sport. It has identified five key areas of focus over the next five years.

The areas identified following a comprehensive outreach program are women's wrestling, digital transformation, youth engagement, associated styles and the image of wrestling.

The five areas will be the priority at every competition through 2022-'26. The organization will implement a system to track the progress. United World Wrestling will provide national federations with roadmaps and resources that aim to help move forward together.

UWW CongressUWW Congress was held in Belgrade, Serbia. (Photo: UWW / Kadir Caliskan)

Enhance and Empower Women's Wrestling

In line with the International Olympic Committee's focus on gender equality, UWW aims to create an optimal inclusive environment to achieve gender equality. Women's wrestling and its growth are a significant part of that program.

With the objective to communicate the potential of women's wrestling and create inclusivity at the sporting and organizational level, UWW will analyze the areas that can boost women's wrestling growth.

UWW's top priority before Paris Olympics is to identify the blockers in the growth of women's wrestling and the potential drivers that can provide that boost. It also plans to share inspiring case studies and launch women's achievement awards.

On the sporting front, the technical committee will review and adapt training methods and techniques, develop more female coaches, analyze rules for WW and review event presentation and delivery for all women competitions.

UWW TechUWW is keen on a digital-first approach. (Photo: UWW / Kadir Caliskan)

Embrace and Foster Digital Transformation

With a digital-first approach, UWW has achieved a pathbreaking system aiming to transform the sport and organization using digital tools.

Moving forward, it will create a roadmap by analyzing the current landscape and identifying the challenges that may arise, given the complex nature of the sport.

The inclusion of all stakeholders is essential to achieve a digital transformation with national federations, commissions, and even wrestlers. Therefore, UWW will build a universal understanding of the digital-first approach.

An internal team will be formed, where they'll be responsible for setting goals and preparing the stakeholders. They will also be responsible for reinforcing the technology adaptation at all levels.

It will be a huge step in fostering a digital culture, and with the support of national federations, training will be provided. By monitoring the trends, UWW can analyze the areas in which more work is needed.

UWW is also in the works to create a digital transformation dashboard to measure the global status and progress it makes with these changes.

More than medals

Elevate and Inspire Youth Engagement

As the future of the sport lies in the hands of youth, UWW has made it a priority to reach out and engage youth for the future of our sport. The objectives outlined by UWW are to develop entry pathways for youth, connect and enhance youth competitions.

For that, UWW will encourage more schools to have wrestling programs, inspire more girls to wrestle, and even prepare programs between countries. It also aims to connect via demonstrating shared values, promoting youth wrestling stories and creating youth awards.

UWW will analyze industry best practices, test new event activation ideas at competitions of all styles and age categories, and evaluate the impact to enhance youth competitions.

GrapplingGrappling is one of UWW's most important Associated Styles. (Photo: UWW / Max Rose-Fyne)

Support and Connect Associated Styles

Given the history of the sport, UWW embraces many different wrestling styles and aims to grow all styles under one umbrella.

For the best results in associated styles, UWW will clarify the objectives by capturing the current landscape of the different styles around the world and gathering input on the priorities and objectives.

It also aims to establish better connections by creating a global UWW Summit for all styles and fostering knowledge and best practices. Connecting all styles remains a priority for the organization, and it will keep testing new approaches for that.

UWW will review the competition system and increase cross-promotion by facilitating education about different styles to create synergy and a win-win situation for every style.

 

Revamp and Reinforce Image of Wrestling

UWW has done it before and now it is time to take it to the next level. In a need to be better at showcasing the strengths of both wrestling and UWW, it will showcase the unique and attractive image of wrestling to audiences worldwide.

At the first step, UWW will clarify the image gap and revamp it. The organization then plans to reinforce and multiply the message about the sport and how it's run.

It is undoubtedly a process, but to determine how it wants to be looked at, UWW will analyze how it is seen in the current scenario. Clarifying the image gap will also need to the gap internally and externally.

By identifying the intangible strength of wrestling, UWW aims to produce new and attractive material and have new activities to showcase its image.

A huge part in promotion is played by the national federations, and UWW will support them and seek to develop new partnerships to amplify the new image. It will also create awards to share positive stories.

While UWW will not lag in these initiatives, only a united effort will be needed to support and activate activities at the regional and national levels. It has invited all national federations to send regular feedback and even share ideas to make wrestling a better sport.

#UWWAwards

UWW Comebacks of the Year 2025: Uguev, Maroulis, Amoyan

By Eric Olanowski

CORSIER-SUR-VEVEY, Switzerland (December 18) -- United World Wrestling’s 2025 Comeback Wrestlers of the Year are three wrestlers who refused to let their careers be defined by defeat and setbacks.

Freestyle Comeback Wrestler: Zaur UGUEV (UWW)

There was a time not too long ago where Uguev career trajectory was pointing him in the direction of becoming the greatest lightweight of this generation, but he hit a slump in 2023 and 2024, finishing fifth at the World Championships.

This year, the Tokyo 2020 Olympic gold medalist returned to top form. He went from an afterthought to one of the sport's most dominant wrestlers -- reclaiming world gold for a third time in his career and first time since the 2019 World Championships with a 11-2 win over Ahmad JAVAN (IRI) in the 61kg finals.

"This is a very joyful event in my life -- I am once again on the top of the podium," Uguev said. "I am very happy and grateful to my team, my coach, my sparring partners, our national team -- thanks to everyone who played a part in my victory."

Women’s Wrestling Comeback Wrestler: Helen MAROULIS (USA)

For most, 2021 seems like yesterday. But for Maroulis, it’s been a grueling four years of waiting and working to reclaim her spot a top the world ranks. Despite having to completely change her style of wrestling due to lack of conditioning that stemmed from an allergic reaction to antibiotics before the World Championships, Maroulis found a way to bolster her resume with a fourth world title -- adding to her career wins 2015, 2018, and 2021, not to mention her three Olympic medals.

She did so with three quick pins in Zagreb before inside tripping Il-Sim SON (PRK) in dramatic fashion, stealing the world title as the clock expired.

After the match, the 11-time world and Olympic medalist said, "I had to really, really dig deep for that and, I don't know, before the last exchange started, I just had to dig deep and find it. It was just some scramble flurry and just that it came out my way. I'm grateful."

Greco-Roman Comeback Wrestler: Malkhas AMOYAN (ARM)

Like Maroulis’ four-year battle to get back to the top, Amoyan found himself fighting an uphill battle to regain world gold since his last title-winning run in Oslo in 2021. But after moving up from 72kg to 77kg, he struggled. He fell one match short of his goal at the World Championships in 2022 and 2023, and again at the 2024 Paris Olympic Games where he settled for a bronze medal.

But 2025 was different as the 26-year-old put on arguably the greatest Greco-Roman performance of the Zagreb World Championships, capping off his run to a second world title with an unexpected 9-1 thumping of reigning Olympic gold medalist Nao KUSAKA (JPN).

"I became a world champion back in 2021 [at 72kg], but I really wanted to become world champion at 77kg. For two years, I struggled with injuries, and nothing was going as it should. Thankfully, at this World Championships I was prepared -- mentally, physically, and functionally -- and by God's grace I managed to triumph and become a two-time world champion."