United World Wrestling

UWW Five-Year Strategic Plan: Enhance Women's Wrestling, Transform Digitally

By Eric Olanowski

CORSIER-SUR-VEVEY, Switzerland (November 10) -- As United World Wrestling moves into another Olympic cycle after completing a successful Tokyo Olympics, it is keen on taking the next big step.

At the bi-annual Congress, held on the eve of the U23 World Championships in Belgrade, Serbia, UWW revealed its extensive five-year plan to enhance the sport. It has identified five key areas of focus over the next five years.

The areas identified following a comprehensive outreach program are women's wrestling, digital transformation, youth engagement, associated styles and the image of wrestling.

The five areas will be the priority at every competition through 2022-'26. The organization will implement a system to track the progress. United World Wrestling will provide national federations with roadmaps and resources that aim to help move forward together.

UWW CongressUWW Congress was held in Belgrade, Serbia. (Photo: UWW / Kadir Caliskan)

Enhance and Empower Women's Wrestling

In line with the International Olympic Committee's focus on gender equality, UWW aims to create an optimal inclusive environment to achieve gender equality. Women's wrestling and its growth are a significant part of that program.

With the objective to communicate the potential of women's wrestling and create inclusivity at the sporting and organizational level, UWW will analyze the areas that can boost women's wrestling growth.

UWW's top priority before Paris Olympics is to identify the blockers in the growth of women's wrestling and the potential drivers that can provide that boost. It also plans to share inspiring case studies and launch women's achievement awards.

On the sporting front, the technical committee will review and adapt training methods and techniques, develop more female coaches, analyze rules for WW and review event presentation and delivery for all women competitions.

UWW TechUWW is keen on a digital-first approach. (Photo: UWW / Kadir Caliskan)

Embrace and Foster Digital Transformation

With a digital-first approach, UWW has achieved a pathbreaking system aiming to transform the sport and organization using digital tools.

Moving forward, it will create a roadmap by analyzing the current landscape and identifying the challenges that may arise, given the complex nature of the sport.

The inclusion of all stakeholders is essential to achieve a digital transformation with national federations, commissions, and even wrestlers. Therefore, UWW will build a universal understanding of the digital-first approach.

An internal team will be formed, where they'll be responsible for setting goals and preparing the stakeholders. They will also be responsible for reinforcing the technology adaptation at all levels.

It will be a huge step in fostering a digital culture, and with the support of national federations, training will be provided. By monitoring the trends, UWW can analyze the areas in which more work is needed.

UWW is also in the works to create a digital transformation dashboard to measure the global status and progress it makes with these changes.

More than medals

Elevate and Inspire Youth Engagement

As the future of the sport lies in the hands of youth, UWW has made it a priority to reach out and engage youth for the future of our sport. The objectives outlined by UWW are to develop entry pathways for youth, connect and enhance youth competitions.

For that, UWW will encourage more schools to have wrestling programs, inspire more girls to wrestle, and even prepare programs between countries. It also aims to connect via demonstrating shared values, promoting youth wrestling stories and creating youth awards.

UWW will analyze industry best practices, test new event activation ideas at competitions of all styles and age categories, and evaluate the impact to enhance youth competitions.

GrapplingGrappling is one of UWW's most important Associated Styles. (Photo: UWW / Max Rose-Fyne)

Support and Connect Associated Styles

Given the history of the sport, UWW embraces many different wrestling styles and aims to grow all styles under one umbrella.

For the best results in associated styles, UWW will clarify the objectives by capturing the current landscape of the different styles around the world and gathering input on the priorities and objectives.

It also aims to establish better connections by creating a global UWW Summit for all styles and fostering knowledge and best practices. Connecting all styles remains a priority for the organization, and it will keep testing new approaches for that.

UWW will review the competition system and increase cross-promotion by facilitating education about different styles to create synergy and a win-win situation for every style.

 

Revamp and Reinforce Image of Wrestling

UWW has done it before and now it is time to take it to the next level. In a need to be better at showcasing the strengths of both wrestling and UWW, it will showcase the unique and attractive image of wrestling to audiences worldwide.

At the first step, UWW will clarify the image gap and revamp it. The organization then plans to reinforce and multiply the message about the sport and how it's run.

It is undoubtedly a process, but to determine how it wants to be looked at, UWW will analyze how it is seen in the current scenario. Clarifying the image gap will also need to the gap internally and externally.

By identifying the intangible strength of wrestling, UWW aims to produce new and attractive material and have new activities to showcase its image.

A huge part in promotion is played by the national federations, and UWW will support them and seek to develop new partnerships to amplify the new image. It will also create awards to share positive stories.

While UWW will not lag in these initiatives, only a united effort will be needed to support and activate activities at the regional and national levels. It has invited all national federations to send regular feedback and even share ideas to make wrestling a better sport.

#WrestleTirana

Jamalov loss, historic Olympic medal for Albania, defensive style: Valiev opens up to UWW

By Vinay Siwach

TIRANA, Albania (October 21) -- Cherman VALIEV (ALB) sits in the 'VIP Lounge' of the Feti Borova Sports Hall in Tirana on the sidelines of the U23 World Championships. He certainly is a very important person in Albania. At the Paris Olympics in August, Valiev won the bronze medal in the 74kg weight class, becoming Albania's first-ever Olympic medalist in any sport.

Two months later, he has had time to reflect on his Paris Olympic campaign, the controversial loss against Razambek JAMALOV (UZB), and is preparing for the new season, in which he wants to avenge that loss against Jamalov.

United World Wrestling caught up with Valiev on the sidelines of the U23 World Championships. Excerpts from the interview:

Chermen VALIEV (ALB)

- Reflecting on his bronze medal at the Paris Olympics

Valiev: It’s a dream for every athlete to compete at the Olympic Games. As for me, I was able to win a medal. It’s a historic medal for Albania, the first one ever in any sport. It’s a great honor for me that I was able to live up to their expectations. When I joined the national team, they believed in me. I am glad that I could meet their expectations.

I was given an apartment in Albania for winning the Olympic bronze. I am very grateful that they value the athlete’s hard work. I was given prize money as well. Sometimes people on the streets in Albania would come over and ask for a photo. It’s really nice and it motivates me to continue giving my all to show the best results. 

I realize that I’ve won a medal at the Olympic Games. This motivates me to keep working even harder. Time flies quickly, and before you know it, the next Olympic Games will be here.

Chermen VALIEV (ALB)

- Experience at the Paris Olympics

Valiev: I think I gave my all in those two days and did everything I could. I wrestled with all my strength and did my best on the mat. As I said before, I had four matches in Paris, and I won all four of them. To this day, I have been reviewing the matches and I believe that I won without any doubts. If there was any other wrestler in my position he would defend when leading the match. I wasn’t fleeing the mat, I was just defending and this is within the rules.

[In the bronze medal bout], I was emotionally motivated to avenge that loss in Istanbul [at the World Olympic Qualifier]. It was crucial for me at that time to prove that I was better than him, and I was very determined and focused on that match. So, I convincingly defeated Viktor with a score of 6-2 in Paris.

Chermen VALIEV (ALB)

- On his return to Ossetia after Paris Olympics

Valiev: I was welcomed very well in Ossetia as if I was an Olympic champion. I received a lot of support, people were saying that I was their Olympic champion. Even many people not from Ossetia, but from other regions were saying that they saw everything and that I was an Olympic champion for them. It’s very pleasing for me to be appreciated that way.

- On his wrestling style

Valiev: I am not going to change anything in my style. If you don't defend in wrestling, you will give up points. I defend and attack at the same time, scoring points. After all, I win matches somehow. If I didn’t attack, the referees wouldn’t give me points. As I said before, I will try to take the lead in order to avoid such situations in the future. I haven’t really noticed anyone saying that I have a passive wrestling style. I don’t know how to explain it, but as soon as I feel the referee is about to give a passivity point, I always try to change the course of the match. 

I don’t usually prepare for any specific wrestler. I just do my job. I have a plan in my head, I watch their matches, and I know their strengths and weaknesses. For example, if I know he has a signature move, I try not to get caught for that. Sitting and watching the matches of my opponents all day long isn't something I do.

Chermen VALIEV (ALB)

- On growing up with wrestling

Valiev: Wrestling is the number one sport in Ossetia. In my hometown Ardon, there was just wrestling and football. My elder brother started wrestling first. All our family is into it. My father used to wrestle as well. There are three kids in the family. My brother, sister and myself. I started wrestling when I was eight years old. My dad was wrestling only when he was at school, but my elder brother still trains, he sometimes competes at the local tournaments and finishes on the podium. So there was no choice. I liked playing football as well, but up until now, I do freestyle wrestling. When I was wrestling at the cadet level, I started showing some good results, I started going here and there to the training camps and competitions. I really loved that atmosphere of traveling to different places and meeting new people. So, I couldn’t give it up.

When I was a kid, the coaches were telling me that I was talented and that I had to train hard, but it wasn’t something like being a wonder kid or someone very special.

- On his idol Kudukhov

Valiev: I always wanted to be like Besik KUDUKHOV. I always tried to copy his wrestling style, his moves and his throws. He was super-fast and I really copied him, but only when I was a child. Over time I’ve got my own style and technique. It’s difficult to be as fast as he was. I got the chance to train with Besik only once. It was two days before he died. Up until now, people keep saying that he was a very well-mannered, decent man. He was not just a good wrestler, but also a very kind person. 

- On his return to competition next year

Valiev: My next tournament will be a Ranking Series here in Albania. When I step on the mat, the number one priority for me is to win the match. Of course, the Olympic medal gives me more confidence and status, but the medal won’t wrestle for me. So, I have to do my best to win the match.  

I have learned a little bit of the Albanian language, I really want to improve on that. But I need to start with English first.

(Translation by Karina Mirzoian)