United World Wrestling

UWW Five-Year Strategic Plan: Enhance Women's Wrestling, Transform Digitally

Wednesday, November 10, 2021 - 08:38 By Eric Olanowski

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CORSIER-SUR-VEVEY, Switzerland (November 10) -- As United World Wrestling moves into another Olympic cycle after completing a successful Tokyo Olympics, it is keen on taking the next big step.

At the bi-annual Congress, held on the eve of the U23 World Championships in Belgrade, Serbia, UWW revealed its extensive five-year plan to enhance the sport. It has identified five key areas of focus over the next five years.

The areas identified following a comprehensive outreach program are women's wrestling, digital transformation, youth engagement, associated styles and the image of wrestling.

The five areas will be the priority at every competition through 2022-'26. The organization will implement a system to track the progress. United World Wrestling will provide national federations with roadmaps and resources that aim to help move forward together.

UWW CongressUWW Congress was held in Belgrade, Serbia. (Photo: UWW / Kadir Caliskan)

Enhance and Empower Women's Wrestling

In line with the International Olympic Committee's focus on gender equality, UWW aims to create an optimal inclusive environment to achieve gender equality. Women's wrestling and its growth are a significant part of that program.

With the objective to communicate the potential of women's wrestling and create inclusivity at the sporting and organizational level, UWW will analyze the areas that can boost women's wrestling growth.

UWW's top priority before Paris Olympics is to identify the blockers in the growth of women's wrestling and the potential drivers that can provide that boost. It also plans to share inspiring case studies and launch women's achievement awards.

On the sporting front, the technical committee will review and adapt training methods and techniques, develop more female coaches, analyze rules for WW and review event presentation and delivery for all women competitions.

UWW TechUWW is keen on a digital-first approach. (Photo: UWW / Kadir Caliskan)

Embrace and Foster Digital Transformation

With a digital-first approach, UWW has achieved a pathbreaking system aiming to transform the sport and organization using digital tools.

Moving forward, it will create a roadmap by analyzing the current landscape and identifying the challenges that may arise, given the complex nature of the sport.

The inclusion of all stakeholders is essential to achieve a digital transformation with national federations, commissions, and even wrestlers. Therefore, UWW will build a universal understanding of the digital-first approach.

An internal team will be formed, where they'll be responsible for setting goals and preparing the stakeholders. They will also be responsible for reinforcing the technology adaptation at all levels.

It will be a huge step in fostering a digital culture, and with the support of national federations, training will be provided. By monitoring the trends, UWW can analyze the areas in which more work is needed.

UWW is also in the works to create a digital transformation dashboard to measure the global status and progress it makes with these changes.

More than medals

Elevate and Inspire Youth Engagement

As the future of the sport lies in the hands of youth, UWW has made it a priority to reach out and engage youth for the future of our sport. The objectives outlined by UWW are to develop entry pathways for youth, connect and enhance youth competitions.

For that, UWW will encourage more schools to have wrestling programs, inspire more girls to wrestle, and even prepare programs between countries. It also aims to connect via demonstrating shared values, promoting youth wrestling stories and creating youth awards.

UWW will analyze industry best practices, test new event activation ideas at competitions of all styles and age categories, and evaluate the impact to enhance youth competitions.

GrapplingGrappling is one of UWW's most important Associated Styles. (Photo: UWW / Max Rose-Fyne)

Support and Connect Associated Styles

Given the history of the sport, UWW embraces many different wrestling styles and aims to grow all styles under one umbrella.

For the best results in associated styles, UWW will clarify the objectives by capturing the current landscape of the different styles around the world and gathering input on the priorities and objectives.

It also aims to establish better connections by creating a global UWW Summit for all styles and fostering knowledge and best practices. Connecting all styles remains a priority for the organization, and it will keep testing new approaches for that.

UWW will review the competition system and increase cross-promotion by facilitating education about different styles to create synergy and a win-win situation for every style.

 

Revamp and Reinforce Image of Wrestling

UWW has done it before and now it is time to take it to the next level. In a need to be better at showcasing the strengths of both wrestling and UWW, it will showcase the unique and attractive image of wrestling to audiences worldwide.

At the first step, UWW will clarify the image gap and revamp it. The organization then plans to reinforce and multiply the message about the sport and how it's run.

It is undoubtedly a process, but to determine how it wants to be looked at, UWW will analyze how it is seen in the current scenario. Clarifying the image gap will also need to the gap internally and externally.

By identifying the intangible strength of wrestling, UWW aims to produce new and attractive material and have new activities to showcase its image.

A huge part in promotion is played by the national federations, and UWW will support them and seek to develop new partnerships to amplify the new image. It will also create awards to share positive stories.

While UWW will not lag in these initiatives, only a united effort will be needed to support and activate activities at the regional and national levels. It has invited all national federations to send regular feedback and even share ideas to make wrestling a better sport.

#WrestleNoviSad

U23 Worlds: Fujinami ready for first international test at 57kg

Friday, October 10, 2025 - 10:32 By Ken Marantz

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TOKYO, Japan (October 9) -- She already has an Olympic gold and two senior world titles, not to mention a 141-match winning streak that dates back to her junior high school days. And there is that undefeated record against non-Japanese opponents.

So what has compelled Akari FUJINAMI (JPN) to even bother entering the U23 World Championships, a tournament that, on paper at least, she should have no problem winning?

Rest assured there is method to what she would not regard as madness. It is all part of a grand plan, centered on the 21-year-old's much-publicized move from 53kg directly up to the next Olympic weight of 57kg with eyes firmly on the 2028 Los Angeles Olympics.

"This will by my first world tournament since I moved up in weight class," Fujinami said in an interview via social media. "I want to try out what I have been practicing, and get an idea of where I stand in terms of my current ability. I also want to identify areas to work on ahead of the All-Japan Championships in December."

Fujinami tops the marquee as she makes her debut at the U23 World Championships, to be held October 20-27 in Novi Sad, Serbia. Currently in her senior year at Nippon Sports Science University, it will be just her third competition since she cruised to the 53kg gold at the Paris Olympics, where she won all four matches by either fall or technical superiority.

The two other outings -- one a collegiate team event in November 2024 and the other the Japan Queen's Cup in April at which she qualified for the U23 Worlds -- did not provide much of a workout. She won a total of four matches in a combined time of 7:11 without giving up a point.

Fujinami expressed no concerns about her extended absence from top-level competition. "This will be my first tournament in six months," she said. "I'm not worried about regaining my match feeling. For the Olympics, I had about a seven-month blank."

Fujinami had at first planned to try for the senior worlds, but decided she would not be ready as she makes the physical adjustment to 57kg. So will we see a bulked-up Fujinami in Novi Sad?

"Compared with the time when I was in the 53kg class, my natural weight is more than then," Fujinami said. "I am also going to have cut weight before the tournament at 57kg. I'm also working hard on weight training, and I'll try to show the effects of that in the matches."

Despite her exalted status, Fujinami knows not to take any opponent lightly – a lesson she learned fully well when she won her second senior world title in 2023. In the quarterfinals, she was stunned when Lucia YEPEZ (ECU) tagged her for five points early in the match and seven overall, marking the most points ever scored upon her by a non-Japanese.

Although Fujinami came back to take the lead and win by fall, it showed any lapse can lead to disaster – which, ironically, makes the sport more appealing for her.

“You never know what will happen in a match,” Fujinami said. “But I think that’s what makes it interesting. For me, a match is like a presentation of yourself, so I will go into it aiming to win while having fun.”

In Novi Sad, Fujinami may have to share some of the spotlight with compatriot, fellow Paris Olympic gold medalist and recently crowned senior world champion Sakura MOTOKI (JPN).

A victory by Motoki at 62kg would make her the third member of the “Golden Grand Slam” club -- those who have combined an Olympic gold with titles on the senior and all three age-group levels. The two current members are Yui SUSAKI (JPN) and Amit ELOR (USA).

Ironically, circumstances beyond her control worked against Fujinami ever having a chance to also gain entry into the club.

A world U17 champion in 2018, she was deprived twice of chances to win a U20 world title – first in 2021 when Japan opted to not send a team during the pandemic, and again in 2022 when an injury forced her to withdraw. Those same years she qualified for the U23 worlds, but missed out for the same reasons.

This time, her preparations have gone without a hitch. "I've been able to continue to train and practice without any major injuries," she said.

Prior to securing a second Olympic gold in Los Angeles, Fujinami has a more immediate goal — winning her first at the Asian Games, to be held next October in Nagoya / Aichi Prefecture, which borders her native Mie Prefecture. Because of the early deadline for entries, she needs a victory at the All-Japan Championships in December to make the Japanese squad.

“My goals are to win gold at the Asian Games in Nagoya and at the Los Angeles Olympics,” she said. “To achieve those goals, I’ve dedicated myself to strengthening myself during this period. It’s been a time for me to look inside myself and explore my wrestling. Now the time has come to show the results.”