Weekly FIVE!

Weekly FIVE! April 16, 2018

By Eric Olanowski

Reviewing the 2018 Commonwealth Games, European Championships, and the remaining dates that Burroughs and Chamizo could possibly wrestle. 

1. Erasmus and Charig Make History 
South Africa’s Martin ERASMUS (RSA) and Whales’ Kane CHARIG (WAL) made history for their countries at the 2018 Commonwealth Games. 

Erasmus, the 22-year-old 2018 African champion used two massive four-point throws in the 97kg finals to nullify Mausam KHATRI’s (IND) inside trip attempts, taking the commanding 8-0 lead. Erasmus tacked on another takedown to seize South Africa's first Commonwealth Games wrestling gold medal since 1958.

Kane Charig’s 10-0 victory in the semifinals over Jean BANDOU (MRI) not only locked up his spot in the finals but also acquired his country’s highest Commonwealth Games finisher ever. 

Before the 26-year-old won his 2018 silver medal, Wales’ highest finish came from Sarah CONNOLLY (WAH), Curtis DODGE (WAH), and Craig PILLING (WAH) who each finished with bronze medals. 

2. Four Women Win Back-to-Back Titles 
Six women came into the 2018 Commonwealth Games with hopes of repeating as champions, yet only four were able to do so. 

Odunayo ADEKUOROYE (NGR), Aminat ADENIYI (NGR), Vinesh VINESH (IND) and Erica WIEBE (CAN) all won back-to-back crowns this past weekend in Gold Coast, Australia. 

Adekuoroye, the 2018 African champion sang and danced her way to the tune of a second consecutive Commonwealth Games gold medal and third overall as she routed Pooja DHANDA (IND), 7-5. 

Adeniyi, the 24-year-old Olympian and three-time African champion reached the pinnacle of the 62kg weight category with an injury default victory over Canada’s 2017 world bronze medalist, Michelle FAZZARI (CAN). 

Vinesh captured India’s lone women’s wrestling gold by thrashing 2012 world champion Jessica MACDONALD (CAN), 13-3. 

The fourth wrestler to defend her Commonwealth Games title was 2016 Olympic Champion, Erica Wiebe. Wiebe, who was selected as Team Canada’s closing ceremony flag bearer picked up a fall over Blessing Joy ONYEBUCHI (NGR) in the opening period after trailing 2-0. 

3. India Wins Four In Men’s Freestyle 

Indian men seized an impressive four of a possible six gold medals at the 2018 Commonwealth Games. Their 2018 performance was an improvement from their trio of gold medal achievements at the 2014 Commonwealth Games in Glasgow, Scotland.

The four Indian’s who clutched gold medals were Rahul Balasaheb AWARE (IND), Bajrang BAJRANG (IND), Kumar SUSHIL (IND) and Sumit SUMIT (IND). 

For Sushil, this was his third Commonwealth Games gold medal, but the first time winning gold for the three remaining wrestlers. 

4. European Championships Rosters Set To Be Released Tuesday 

The European Championships commence in less than two weeks in Dagestan, Russia. Though line-ups are not official, preliminary line-ups have been submitted to United World Wrestling and will begin to be released starting this Tuesday. 

Greco-Roman line-ups will be released on Tuesday, followed by women’s wrestling on Wednesday and closed out with freestyle on Thursday. 

5. Time Running Out for Burroughs v. Chamizo Super Match 
The social media war between Olympic champion Jordan BURROUGHS (USA) and 2017 world champion Frank CHAMIZO (ITA) continues as possible match-up dates run out with the continental championships on the horizon. 

The two dates that make the most sense would be May 17, 2018, in New York, New York at Beat the Streets or July 30 - August 5 in Rome, Italy at the Junior European Championships. Either would work for Chamizo as he trains part-time at the NYAC but also lives in Italy. 

Weekly FIVE! in Social Media

1. Big Move Monday!

#OnThisDay : Vladimir Khinchegashvili (GEO), known for his unorthodox counter style of wrestling, gave up a five-point back-arching throw to world bronze medalist Akhmed CHAKAEV (RUS) late in the first period of their 61kg 2017 European championships bout.

2.#dagestan will host the next #wrestling #european#championships in two weeks!! Федерация борьбы @wrestrus_ru

3. “@wrestlersushilwouldn’t let me pick him up this time ?? #4yearslater #gc2018wrestling” @eweebz

4. 74kg BRONZE - Curtis DODGE (WAL) picks up the fall after being down 8-0 to Ebimienfaghe ASSIZECOURT (NGR).

5. Overcome with emotion after the final whistle, Blessing OBORUDUDU (NGR) barrel rolled from the center of the mat to the coach's corner where she had to be carried back to have her hand raised. #gc2018wrestling ?: @jackoadams94

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.