Weekly FIVE!

Weekly FIVE! December 3, 2018

By Eric Olanowski

Discussing the inaugural AWL, MBR Creative Sports Award, and Wrestling 4 All Open Day. Also looking at the joint referees and coaches courses in Guatemala and Georgia. 

1. United World Wrestling Wins MBR Creative Sports Award, $250k for Development Work

United World Wrestling has won the "MBR Creative Sports Award" for the best initiative for an International Summer Olympic International Federation. The award, one of Mohammed Bin Rashid Al Maktoum Global Initiatives, was in recognition of United World Wrestling’s development program “More than Medals” a Cadet-level wrestling initiative active on five continents in 2018. 

The 2018 More than Medals program ran from February to July and impacted more than 200 young wrestlers and coaches to qualify for the 2018 Youth Olympic Games in Buenos Aires, Argentina.

The award, worth $250,000, was announced as part of the MBR Creative Sports Award 10th annual award and is the “primary sports award dedicated to inspiring creativity in sports in the UAE, Arab countries, and worldwide.”

“We are very grateful for this recognition and see it as a sign that our hard work in reaching young athletes is having a positive effect,” said United World Wrestling president and IOC executive board member, Nenad Lalovic. “The MBR Creative Sports Award will go far in helping expand the reach of our development department.” 

Click here to read more about the MBR Creative Sports Award

2. United World Wrestling and Partners Host “Wrestling 4 All Open Day” in South Africa

United World Wrestling, in partnership with Office of the High Commissioner for Human Rights (OHCHR) and coordination by the South African Wrestling Federation, is hosted a “Wrestling 4 All Open Day” on December 1st in Randburg South Africa. 

The event was coordinated in recognition of the 70th Anniversary of the Universal Declaration of Human Rights.

“We are happy to be partnered with the [OHCHR] for this event,” said United World Wrestling president Nenad Lalovic. “Our goal is to grow the sport of wrestling and show it’s unique power to bring people together through sport. We believe that wrestling can be physical fitness and fun for all ages, but also allow for better dialogue among those who have disagreements.”

The “Wrestling 4 All Open Day” is an opportunity for kids, youth and adults in the area to participate in a variety of wrestling-related events. In addition to an Olympic style wrestling tournament, there will be beach wrestling and fitness activities. Their day will also feature United World Wrestling’s “Wrestle4Fun” program run by human rights champion Mpho MADI (RSA). Children up to 13 years of age are eligible to participate in the games session.

Coaches and athletes interested in high-level fitness certifications also participated in the day’s events. United World Wrestling global supplier Suples Wrestling, led by founder Ivan Ivanov, hosted a two-day certification camp allowing attendees to learn more about how to utilize equipment for wrestling-based training.

Click here to read more about “Wrestling 4 All Open Day."

3. Joint Referees and Coaches Educator Courses for Wrestling Hosted in Guatemala, Georgia 

Oil and water. Cats and dogs. Referees and coaches. Some things in this world simply don’t mix.

In wrestling that conflict between referees and coaches may soon be improving. In an effort to harmonize the rule keepers and the men and women tasked with leading teams to victory, United World Wrestling has delivered a pair of educator courses in Guatemala and Georgia attended by both referees and coaches.

“The aim of the course is wonderful because the referees and the coaches learn new teaching techniques and debate on various areas to improve the sport of wrestling,” said United World Wrestling development director Deqa Niamkey. “It’s all about perspective and now they have shared experience and dialogue which will serve the sport.”

The courses were the result of the Referee Development Programme launched after the UWW Bureau Meeting in Paris 2017, with numerous educational courses organized to enhance and synchronize the courses provided by UWW. The first course was delivered in Manchester, Great Britain for English speakers in November 2017 and was available to referees and coaches from all five continents.

The 2018 Americas course was delivered at the Centro Alto Rendimentio (CARDA) in Guatemala City November 15-20 under the supervision of referee instructor Abraham GALVA (PUR) and development officer Vincent Aka, while the Georgian Wrestling Federation hosted the Russian speakers course under the supervision of referee instructor Ibrahim CICOGLU (TUR), Vaclav SCHEINER (CZE), and Vincent AKA (CIV) with the assistance of Petru TOARCA (ROM).

“The course was amazing. It is an eye-opener of new views, approach, philosophy of learning and transferring knowledge to younger generations,” said Davor PETANJEK (CRO) 1s Referee and instructor. “We need more collaboration and communication between the two groups. It is time that we assist our national federations in their development process and provide educational courses in the future with trained UWW Educators”

Click here to read more about the joint referees and coaches educator courses 

4. Starosta Named Rayko Petrov Award Winner

 The International Network of Wrestling Researchers (INWR), in conjunction with the Scientific Commission of United World Wrestling (UWW), presented Wlodzimierz STAROSTA (POL) the Rayko Petrov Award at the at the UWW Scientific Commission "Challenge and Perspectives in Wrestling" symposium held Nov. 21-22 in Kiev, Ukraine.

Starosta is the founding President of the International Association of Sport Kinetics (IASK) and a well-known researcher. He has published numerous books and papers focusing strongly on the advancement of human development and sports kinetics.

During his professional academic career, Starosta spent time at the University School of Physical Education and Tourism in Bialystok, University School of Physical Education in Poznan (Gorzow) and Research Institute of Sport in Warsaw.

The Rayko Petrov Award is named in honor of Rayko PETROV, a coach, scientist, pedagogue and outstandingly erudite person who dedicated all his life to the "romantic idea, love, and magic…" of wrestling. His published hundreds of titles in scientific publications, textbooks, manuals, programs, sports regulations and over 80 books. He was inducted into the UWW Hall of Fame in 2010.

5. Team Taylor beats Team Dake, 7-3 in Inaugural AWL The Begining

The U.S. Cellular Center in Cedar Rapids, Iowa, hosted the inaugural “American Wrestling League I The Beginning” last Saturday and Team David Taylor knocked off Team Kyle Dake, 7-3. 

The dual began at 70kg where two-time world medalist James GREEN kicked the evening off with a win for Team Dake. That would be the last time Team Dake had the lead, as Team Taylor went on a five-match win streak heading into the 125kg bout. At 125kg, Team Dake’s Dom BRADLEY was expected to take on 2018 Greco-Roman world finalist Adam COON (USA). Coon unexpectedly withdrew from the competition and Zach REY  stepped in for Team Taylor. Bradley eventually went on to beat Ray, giving Team Dake their second win of the dual, narrowing Team Taylor's lead to 5-2. 

A pair of wins for Nico MEGALUDIS and Cory CLARK locked up the win for Team Taylor, but the most anticipated match of the night was yet to come. At 65kg, the premier bout of night lived up to hype as Jordan OLIVER (USA) held on to defeat Zain RETHERFORD (USA) in a 24 point shoot-out. 

Retherford, USA's 2017 world team member, had an early lead in the opening period, but Oliver struck back and took the 4-3 lead before Oliver opened the bout up with a massive five-point move, extending his lead to 9-3 heading into the final period.

Oliver grabbed a takedown early in the second period and fell into prevent mode after leading 11-4. Retherford stormed back, scoring seven unanswered points and closed Oliver's lead to two points, but Oliver eventually held on to win 13-11. 

Each of the starters from Team Dake and Team Taylor picked up $2,500 to show, and $5,000. 

AWL I Results (Team Taylor df. Team Dake, 7-3) 
57kg - Nico MEGALUDIS (Team Taylor) df. Frank PERRELLI (Team Dake), 7-2 
61kg - Cory CLARK (Team Taylor) df.  Tony RAMOS (Team Dake), 8-0 
65kg - Jordan OLIVER(Team Dake) df. Zain RETHERFORD (Team Taylor), 13-11
70kg - James GREEN (Team Dake) df. Brandon SORENSEN (Team Taylor), 10-0 
74kg - Tommy GANTT (Team Taylor) df. Richie LEWIS (Team Dake), 7-2
79kg - Alex DIERINGER (Team Taylor) df.  Isaiah MARTINEZ (Team Dake), 4-2
86kg - Sam BROOKS (Team Taylor) df.  Nick HEFLIN (Team Dake), 11-4
92kg - Mike MACCHIAVELLO (Team Taylor)  df. Deron WINN (Team Dake), 8-0
97kg - Kyven GADSON (Team Taylor)  df. Jacob KASPER (Team Dake), 5-2 
125kg - Dom BRADLEY (Team Dake) vs. Zach Rey (Team Taylor), 3-2 

Weekly FIVE! In Social Media 

1. Big Move Monday! 
2. "Wrestling 4 All Open Day" 
3. Black and white photos from World Championships 
4. Photo of Jordan BURROUGHS (USA) from the 2008 Junior World Championships
5. World champion @Stepa_59_ shows off his belt and medal collection!

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.