Weekly FIVE!

Weekly Five! November 12, 2019

Tuesday, November 12, 2019 - 16:17 By Eric Olanowski

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Discussing the Women’s World Cup team race, wrestlers and weights to watch and Iran hosting the Greco-Roman World Cup (November 28-29).

1. The Road to the Finals 
In the 18-year history of the Women’s World Cup, Japan, China and the United States are the only teams to hoist the annual dual meet team trophy. But, dating back to 2003 when the United States claimed their lone team title, Japan or China has had a stronghold on women’s wrestling -- claiming 14 consecutive World Cup championships. 

Japan and China met in the previous two World Cup finals, with Japan coming out on the winning end of both of those meetings. But, this year is slated to be a different story, as Japan and China will wrestle on Saturday night in Group A action for a potential spot in Sunday night’s gold-medal dual. That is, of course, if they both get past a fairly young and inexperienced Ukrainian team that’s looking to send shock waves through the wrestling world and make their first finals appearance since 2005. 

Russia, the United States and Mongolia are the three Group B teams.

Though Mongolia has a pair of returning world bronze medalists, they likely won’t have enough firepower to match that of the Russian Federation or the United States -- who both have at least one world champ on their squad. 

The premier Group B matchup between Russia and the United States, which will take place on Saturday afternoon, will feature four of the ten women’s wrestling world champions. 

Inna TRAZHUKOVA (RUS), this year’s 62kg world champion, will lead the Russian Federation in the dual, while reigning world champions Jacarra WINCHESTER, Tamyra MENSAH and Adeline GRAY headline the entries for the Stars and Stripes. 

The two teams with the best record after their pair of group matches will meet in Sunday’s gold-medal match. The third and fourth-place match will feature the two teams with the second-best record in their groups and the remaining teams will meet for fifth and sixth place. 

Number of World Cup Titles 
Japan: 10 
China: 6
United States: 1

SCHEDULE
Saturday (November 16) 
10:30 – Mat A: JPN vs. UKR / Mat B: RUS vs. MGL 
12: 00 – Mat A: RUS vs. USA / Mat B: CHN vs. UKR 
16:30 – Opening Ceremony 
17:00 – Mat A: JPN vs. CHN / Mat B: USA vs. MGL

Sunday (November 17) 
8:00 – Medical Examination & Weigh-in
10:30 – Finals 5/6
13:00 – Finals 3/4
14:30 – Finals 1/2
16:00 – Award Ceremonies

Jacarra WINCHESTER (USA) is one of five world champions that'll be wrestling at this weekend's Women's World Cup. (Photo: Kadir Caliskan)

2. Wrestlers to Watch: The Five World Champs
Five of the six teams entered into the Women’s Wrestling World Cup bring at least two returning world medalists – totaling 17 podium finishers from this year’s World Championships (Ukraine is the lone team without a 2019 world medalist entered). But, without a doubt, the five newly-crowned must-watch world champions are: 

55kg - Jacarra WINCHESTER (USA)
57kg - Risako KAWAI (USA)
62kg - Inna TRAZHUKOVA (RUS)
68kg - Tamyra MENSAH (USA)
76kg - Adeline GRAY (USA)

Risako KAWAI (JPN) and Ningning RONG (CHN) met in the world finals at 57kg just over a month ago. They could square off again at this weekend's Women's World Cup. (Photo: Gabor Martin)

3. Weights to Watch: 57kg and 76kg 
The two can't-miss weights at this weekend’s Women’s Wrestling World Cup will be 57kg and 76kg. Both weight classes will feature the reigning world champion and the wrestler they defeated to win their world title. This means, there could be a pair of world finals rematches that take place this weekend.

Risako KAWAI (JPN) and Ningning RONG (CHN), who met in Nur-Sultan for the 57kg world title, could square off on Saturday night when Japan takes on China. That match will take place at 17:00 (local time).

Kawai is widely regarded as the top women’s wrestler in the world. Since winning her Rio Olympic title in 2016, Kawai has won three consecutive world titles. Her potential Chinese opponent, Ningning Rong, is a 2018 world champion and 2019 world runner-up. The highly emotional Chinese star is coming off a second consecutive year where she made the world finals, claimed a continental title and won at least three tournaments. 

Two other wrestlers that could cause Kawai and Rong fits at 57kg are ALTANTSETSEG Battsetseg (MGL) and Olena KREMZER (UKR). The 25-year-old Mongolian wrestler was a 2017 U23 world runner-up, while the Ukrainian wrestler was a 2018 U23 world bronze medalist. 

At 76kg, the two best women’s heavyweights in the world, Adeline Gray and Hiroe MINAGAWA (JPN), could square off in a rematch of September’s 76kg finals, but that all depends on how the group stage plays out. Additionally, Ekaterina BUKINA (RUS) and ZHOU Qian (CHN) will also wrestle at 76kg. Bukina is a Rio Olympic bronze medalist, and Zhou is a 2015 world runner-up. 

Reigning world champion Abuiazid MANTSIGOV (RUS) leads a loaded Russian team into Tehran for the Greco-Roman World Cup. (Photo: Gabor Martin)

4. Iran Set to Host Greco-Roman World Cup (November 28-29) 
Iran is gearing up to host the Greco-Roman World Cup for the seventh consecutive time. The two-day Greco-Roman World Cup kicks off November 28-29 in Tehran’s Azadi Stadium and will feature six teams -- which is the first time the event has housed less than eight teams since 2008. 

The Russian Federation, who are the defending champions, are looking to become the first team to win back-to-back World Cup titles since Iran did it in 2011 and ’12.  To earn their eighth overall World Cup team trophy, they’ll rely heavily on reigning world champion Abuiazid MANTSIGOV (RUS), who’ll wrestle at 72kg. 

In addition to Mantsigov, Aleksandr CHEKHIRKIN, Stepan MARYANYAN and Sergey SEMENOV are will also compete on Russia's team at the Greco-Roman World Cup. The trio were all 2018 world champions, but Maryanan, who finished with a silver medal at this year’s World Championships, is the lone reigning medalist in the group of three. 

Outside of Russia’s loaded squad, six reigning world champs will travel to Tehran to compete in the Greco-Roman World Cup. 

The biggest storyline heading into the dual meet event is the potential Rio Olympic finals rematch between Ismael BORRERO MOLINA (CUB) and Shinobu OTA (JPN), which could be looming at 67kg. 

Borrero and Ota both won world titles in Nur-Sultan, but the Japanese wrestler will begin his ascent from his title-winning non-Olympic weight of 63kg to the Olympic weight of 67kg, where the Cuban wrestler is the current world-title holder. Shortly after winning his world title last month, Ota announced that he'd climb up 4kg to 67kg to make a run at improving his silver medal from the Rio Olympic Games, where he fell to Borrero in the finals.

In addition to Borrero, Mantsigov and Ota, the Greco-Roman World Cup will also welcome three other world champs. The returning world champs are: Nugzari TSURTSUMIA (GEO), Kenichiro FUMITA (JPN) and Lasha GOBADZE (GEO). 

Reigning World Champions Entered
55kg - Nugzari TSURTSUMIA (GEO)
60kg - Kenichiro FUMITA (JPN) 
67kg - Ismael BORRERO MOLINA (CUB)
67kg - Shinobu OTA (JPN)
72kg - Abuiazid MANTSIGOV (RUS)
82kg - Lasha GOBADZE (GEO)

Two-time world and Olympic champion Kyle SNYDER (USA) highlights the list of entries at the Bill Farrell. (Photo: Kadir Caliskan)

5. Bill Farrell Live on FloWrestling.org 
The New York Athletic Club will host the first qualifier for America’s Olympic Team Trials, the Bill Farrell Memorial (November 16-17). The highest finisher at the six Olympic weight classes in freestyle, Greco-Roman and women's wrestling will cement their spot at April’s Tokyo Olympic Team Trials. 

Our friends at Flowrestling.org have the streaming rights to the event and have provided an early list of participants who are expected to compete. 

Weekly FIVE! In Social Media

1. Big Move Monday -- Khoroshavtseva O. (RUS) -- Senior Worlds 2019
2. ‪Iszmail MUSZHKAJEV ??: World Championship Highlights
3. Hassan YAZDANI ?? World Championship Highlights
4. Behind the Scenes: Sadulaev and 97kg at #WrestleNurSultan
5. Kazakhstan ?? put on a show at the #WrestleNurSultan World Championships — on and off the mat.

#DigitalTransformation

‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

Saturday, September 3, 2022 - 12:50 By United World Wrestling Press

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COSIER-VEVEY (August 30) --- Our decision to undergo a digital transformation at United World Wrestling (UWW) can be dated back to as early as 2014 – a year after the federation was reinstated into the Olympic Program. As is the nature of digitalization and the importance of getting the timing and product launch just right, we’ve now entered year one of a new digital era at UWW following the launch of our very own mobile app, organic video hub, and customer relationship management (CRM) tool, in time for the Wrestling World Championships (10th to 18th September). 

The vision to revolutionize the sport was first tabled by our president Nenad Lalovic, who, since taking up the presidency in May 2013, has advocated change to the makeup of international wrestling and how we look to engage new fans and stakeholders. By putting digital transformation at the heart of our modernization, we are in the midst of the biggest transition our sport will experience in modern times and will certainly enhance the offering we provide to our fanbase, to our athletes, and to our national federations.

Now is the right time to do this. Why? There are many industries that have already gone through this process and is something we are seeing more across the sports industry. This is not something that can wait another five years before we look to instigate change. By then, it might be too late. As the Olympic Movement attracts new audiences, we have to stay ahead and modernize with the industry, in order to set new goals, and not to shy away from doing things differently.

The pandemic shone a light on the challenges that we faced as an international federation and some of the changes we needed to make. For example, we implemented distance-learning and webinars that brought our community closer together during trying times. This at large is how we plan to continue – to provide digital solutions, not only as a digital transformation “check-box”, but to help our national federations grow and bring about positive change to the sport of wrestling.

The exciting thing about digitalization is that it offers infinite possibilities. We can certainly provide a broader offering for our audience, but for our sponsors, national federations, and the grassroots of our sport, too. There are many different tools that will allow us to move forward and offer new opportunities to stakeholders. Digital transformation expands our ability to adapt to new trends and to leverage customer data that will influence how we distribute content. 

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

With the proliferation of D2C technologies, our fans have naturally spread across so many different platforms. In the past, we didn’t pay too much attention to what the individual consumer wanted. So, without a digital portfolio, we have been unable, until now, to stay connected with our growing fanbase. 

This observation has formed the basis for UWW’s  digital transformation and is already reaping rewards. Our investment strategy covers three key areas – mobile, video, and data capture – all of which are designed to bridge the relationship with our core and newcomer fans and the sport of wrestling. 

Without the means for a direct relationship with our audience, UWW has until recently been unable to engage fans retrospectively, nor have we been able to build their connection with our sport at a level of engagement we hope to achieve via our new mobile application and the video hub. By expanding our digital footprint, and taking ownership of customer data these platforms will collate, we can explore more easily our relationship with our audience via the CRM and tailor the D2C experience to the individual fan.

Before the launch of our latest products, in the past year, we have seen increased engagement from the followers of our sport. In the year leading to the 2022 World Championships, UWW social channels grew by 21 percent to more than 2.25 million followers, according to research carried out by Redtorch, including 78,500 new followers between April and June of this year. Going forward, by taking this direct-to-consumer (D2C) approach, we will be able to build audience engagement ahead of our flagship events, establish trust during the championships, and continue to build loyalty among our growing fan base.

The way we’re trying to operate today – not only as a service, but also as a video content provider – is to communicate directly with people, and extends to our partners, too. As well as serving fans who watch wrestling from their homes, our digital approach also enables us to provide more dynamic packages for sponsors, more content for broadcasters, and therefore richer, more entertaining, video content tailored for our audiences. 

This is UWW bringing that vision we laid out over the past decade to fruition. By improving the experience, we will provide a more consolidated, one-stop shop capable of delivering everything a passionate wrestling fan is going to be pleased with. Going forward, this will help us to engage new fans based on their interactions with our digital products and customize their experience from the moment they begin watching the sport and one that builds a rapport between UWW and its audience. This will serve us well for many years to come.

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Before we began our digital transformation, we set out a roadmap to ensure that our end-goal was clear. In year one, we’re focusing on our mobile app, video hub, and the CRM. But that’s just the beginning of the journey. By moving our operations to the cloud, it will allow us to scale our production without upsetting the quality for our subscribers. 

We want to attract larger audiences. Whereas, in the past, we haven’t been equipped to meet greater demand from the wrestling community, our digital transformation will unite our athletes, coaches, and stakeholders into an efficient, paperless ecosystem, whereby our national federations will be able to communicate ideas and solutions via a centralized home for wrestling. 

While exciting from the outside, I must be honest about our journey so far and the value we’ve drawn from external consultation. Digital transformation is certainly not something that organizations can take on alone. There needs to be resources in place and experts you can work with to set the right structure and roadmap in place to deliver on our transformation targets. 

In order to achieve our goals, we have been working alongside N3XT Sports since last year, and the team continues to provide the soundboard for building new ideas for digitalization and to identify the challenges and opportunities it will present us in the future. The entire working group at N3XT Sports – from the consultants, to the project manager to the designers and engineers – provide expert advice and know-how when it comes to understanding the long-term journey for digital transformation. 

From the moment we put ideas down in writing, through to the execution and delivery of our new digital portfolio, the entire working group has demonstrated the basis of change-management inside an international federation like ours. It’s important for a whole organization – and not only a handful of departments – to contribute to the project. In return, this helps align our vision as the global governing body with the realities of our regional partners, coaches, and athletes.

In doing so, we have learnt that digital transformation is a long-term commitment. Having taken the first and most important step on our journey, N3XT Sports and our strategists continue to envision how the decisions we make today will impact and open up new opportunities for the sport of wrestling in the future. This level of detail is vital if we want our digital transformation to be a success in the decades to come. We are very excited to be on this journey and look forward to inviting you to join us.