#ChinaOpen2018

World and Olympic Champions Flock to Inaugural China Open

Thursday, June 21, 2018 - 10:15 By Eric Olanowski

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TAIYUAN, China (June 21) –Olympic champion WANG Jiao (CHN) and world champions Mayu MUKAIDA (JPN) and Yuliia TKACH (UKR) are set to headline this weekend’s China Open, the third Ranking Series event of 2018 in women’s wrestling. 

Wang, the 2008 Olympic champion and two-time Olympian will make her return to the mat for the first time since the 2017 World Cup, while Tkach, the three-time Olympian and 2014 world champion will be making her second appearance of the year. 

Though Tkach missed the European Championships and has only competed once this season (finishing second at the Klippan Lady Open), she’s the heavy favorite to claim gold at 62kg.

“Ukraine missed the European Championships because they were in Russia, but we never stopped training,” said Tkach. “If we want to compete well at the World Championships, we have to get on the mat and wrestle.” 

2016 world champion Mayu MUKAIDA (JPN) after her Meiji Cup win. (Photo by Sachiko Hotaka) 

Fresh off a Meiji Cup gold medal performance, 2016 world champion Mayu MUKAIDA (JPN) will be competing alongside three top fifteen ranked wrestlers at 55kg -- one of the tournament’s toughest weight categories.

Two of the three top fifteen ranked wrestlers at this weight are medalists from the Asian championships, where fifth-ranked OH Hyemin (KOR) finished with a silver medal, and China’s eighth-ranked LUO Lannuan ended with the bronze. 

Two other wrestlers to pay attention to at weight are 2018 Ivan Yarygin champion QI Zhang (CHN) and Belarus’ Zalina SIDAKOVA (BUL), who is also ranked top fifteen in the world. 

Another stacked weight class to watch is 57kg. This weight class will feature three 2018 senior-level continental champions, a world bronze medalist, and four top twenty ranked athletes. 

China enters the duo of Asian champions, PEI Xingru (CHN) and RONG Ningning (CHN) who is down from 59kg. The third continental champion entered at this weight class is European champion, Iryna KURACHKINA (BLR) who is up from 55kg. 

Other notable entries to keep an eye on at 57kg are 2018 U23 European Champion Aleksandra ANDREEVA (RUS) and 2015 world bronze medalist Tetyana KIT (UKR). 

The China Open is one of United World Wrestling’s four women’s ranking series events and holds the distinction as the only event created solely for the ranking series. Action starts Friday at 10am local time.

SCHEDULE 
Friday (June 22) 
10:00 AM – Elimination rounds and repechage (WW 50, 53,55,57 and 59) 
18:00 PM – Opening ceremony 
18: 30 PM – Finals (WW 50, 53,55,57 and 59)

Saturday (June 23) 
10:00 AM – Elimination rounds and repechage (WW 62, 65 ,68, 72 and 76) 
17: 30 PM – Finals (WW 62, 65 ,68, 72 and 76)

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.