#WrestleOslo

#WrestleOslo: Miyaji Stuns Olympic Champ Mensah Stock as Japan Rolls On

By Vinay Siwach

OSLO, Norway (October 6) -- Akie HANAI (JPN) was still going through her interview when Rin MIYAJI (JPN) joined her in the mixed zone. A surprised Hanai was wondering how did Miyaji come back so early after her semifinal. But when she was informed that Miyaji pinned Tokyo Olympic and world champion Taymara MENSAH STOCK (USA), Hanai could not but hug her teammate with a big smile on her face.

In what is perhaps the biggest upset of the tournament, Miyaji claimed a 21-second pin over Mensah Stock after both the wrestlers were locked in arm-tie. But the USA wrestler squared up and Miyaji cradled her and held her on the back for the fall.

Miyaji was one of the three Japan wrestlers who reached the final Wednesday as Hanai managed to reach the 59kg final while Masako FURUICHI (JPN) entered the 72kg after beating Anna SCHELL (GER).

With that, Japan has sent six wrestlers to the final while nine others are wrestling for medals.

Miyaji, who has ever wrestled at a World Championships before, will wrestle Meerim ZHUMANAZAROVA (KGZ) in the final. The Kyrgyzstan wrestler has to thank her fate for the win as the scorers' had wrongly indicated caution against when there was not.

She gave up a takedown in final 10 seconds to trail 3-3 on criteria but when the mat chairman was about announce the result, the criteria was give to Zhumanazarova as a wrong caution had been added to it.

Hanai also beat an American to reach the 59kg final as Maya NELSON (USA) was not given any chance in a 4-1 defeat. She will face 2018 world silver medalist Bilyana DUDOVA (BUL) in what will a match of close margins. Dudova beat two-time Asian champion Sarita MOR (IND) 3-0 in the semifinals and booked her spot in the final. 

But India did get its first-ever women's wrestling Worlds finalists when Anshu MALIK (IND) defeated Solomiia VYNNYK (JPN) 11-0 in the semifinal at 57kg. India has five bronze medals from World Championships but no one ever reached the final.

Maik scored via a series of takedowns and finally a gut wrench and move on to face Tokyo Olympics bronze medalist Helen MAROULIS (USA).

The USA wrestler had a nail-biting finish against U23 world champion Sar NANJO (JPN) before pulling off a 6-4 win. Nanjo was looking for a repeat of Tokyo Olympics where eventual champion Risako KAWAI (JPN) beat Maroulis to stop her from defending her Olympic title which she won in Rio.

Maroulis was given a point for Nanjo's passivity but the Japan wrestler launched a huge throw on the edge and was awarded four. Leading 4-1, Nanjo gave up two before the break.

Then Maroulis began the second period with a takedown and stayed with it until the final whistle. Nanjo's tries of attacking the legs in the end did not work and Maroulis entered the final.

Kazakhstan also had a World Championships finalist when Zhamila BAKBERGENOVA (KAZ) defeated Buse CAVUSOGLU TOSUN (TUR) 13-2 with ease.

Bakbergenova will wrestle for gold against Masako FURUICHI (JPN) who defeat Anna SCHELL (GER), 13-2 and try to stop the Japanese juggernaut of winning gold medals with ease.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.