Development

2018 Creative Sports Award to Boost UWW’s Development Projects

Thursday, January 10, 2019 - 00:25 By United World Wrestling Press

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DUBAI (January 9) -- During a dedication ceremony held in Dubai, United World Wrestling (UWW) received the H.H. Sheikh Mohammed Bin Rashid Al Maktoum Creative Sports Award in the category of the best initiative of the Summer Olympic International Federations (IFs).

The 2018 edition sought to recognize the initiatives that empower youth in sports -- the award comes with a USD $250,000 prize for use in development activities.

UWW President Nenad Lalovic accepted the award on behalf of his organization, which was recognized for its innovative project “More than Medals”, the first cornerstone of the IF’s new wrestling development plan. Five camps conducted between February and July last year targeted more than 200 young elite athletes and combined high-quality training with education on important topics such as anti-doping, nutrition, training plan, and the IOC’s Athlete Career Programme. The educational part also included the athletes’ entourage. Organized on all continents, the camps also served to prepare wrestlers to qualify for the Youth Olympic Games (YOG), held in Buenos Aires, Argentina, in October 2018.

While attending the ceremony, ASOIF President Francesco Ricci Bitti said, “ASOIF is very thankful to H.H. Sheikh Mohammed Bin Rashid Al Maktoum for his recognition of outstanding activities of sports federations in such a generous way for the sixth consecutive year. Sports development and youth promotion go hand in hand and they are the most important fields for IFs to invest in. UWW’s project is exemplary in integrating essential educational elements into training for young athletes and UWW fully deserves this prestigious award.”

 Lalovic added, “On behalf of the wrestling family worldwide, UWW is highly honored to receive this award for the development programme ‘More than Medals 2018’ dedicated to the support and empowerment of the future generations. We reiterate our appreciation to H.H. Sheikh Mohammed Bin Rashid Al Maktoum for his great initiative to support sports development.”

The application phase for the 2019 H.H. Sheikh Mohammed Bin Rashid Al-Maktoum Creative Sports Award is scheduled to open in April 2019.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.