Development

Argentina become first country in the Americas to host a Level 3 Coaches Course

Monday, December 2, 2024 - 12:41 By United World Wrestling Press

Share this article

BUENOS AIRES, Argentina (December 2) —Argentina has become the first country in the Americas to host a Level 3 Coaches Course, organized by United World Wrestling (UWW) and Olympic Solidarity (OS), with the organizational support of the Federación Argentina de Luchas Asociadas (FALA) and the Argentine Olympic Committee (COA). This historic course, held from November 25-29, also stands out as the first-ever Level 3 course conducted in Spanish globally, marking a significant milestone in the development of wrestling coaches in the region.

The course brought together 40 Argentine coaches--including seven women--to enhance their technical and pedagogical skills while embracing a high-performance vision. In addition, Ignacio D'Alessandro (ARG), an international 1S referee and UWW educator, conducted a refereeing clinic, which the participants highly appreciated.

CUBWorld champion and Olympic silver medalist Arsen JULFALAKYAN (ARG) walks through par terre strategy at the Level 3 Coaches Course in Argentina. (Photo: United World Wrestling)

One of the course's highlights was a technical and practical masterclass delivered by Arsen JULFALAKYAN (ARG), UWW Bureau member and Olympic medalist. Julfalakyan shared advanced strategies and innovative exercises that inspired participants to raise their training standards and adopt new perspectives in their daily coaching routines.

The program covered essential topics such as the profile of an excellent coach, tactical strategies, periodization theory and training methodology, and pedagogy for both grassroots and high-performance levels. This comprehensive approach not only strengthened the attendees' theoretical and practical knowledge but also fostered a sense of community and collaboration.

Raúl Trujillo and Filiberto Delgado, renowned Cuban coaches with a distinguished track record of training Pan-American, World, and Olympic champions, led the main sessions.

CUBLegendary coach Raúl TRUJILLO (CUB) walks through technique during a training session at the Level 3 Coaches Course in Argentina. (Photo: United World Wrestling)

"Argentina has tremendous potential. During this course, we focused on technical aspects and strategies to evolve and enhance the sport’s development in the country," said Trujillo, the celebrated coach of Mijaín López, a five-time Olympic champion. "The Americas are growing significantly; while Cuba, the United States, and Canada used to dominate, other nations are now achieving remarkable results at World Championships and the Olympic Games."

David Ochoa, Argentina's National Coach and newly accredited UWW Educator, supported the Cuban experts. Ochoa earned this distinction at the most recent Educators’ Course held in Guatemala just weeks prior, and his involvement exemplified Argentina’s commitment to nurturing local talent in wrestling education.

The course opened with an inauguration ceremony at the Argentine Olympic Committee, attended by key figures such as Fernando Rittner, president of FALA; Sebastián Pérez, Secretary General of FALA; Yuri Maier, UWW Sports and Development Officer; Arsen Julfalakyan, UWW Bureau member; and Cristian Roldán, head of administration and responsible for Olympic Solidarity. The practical and theoretical sessions took place at the National Center for High Performance Sports (CENARD), providing a professional and motivating environment for the coaches.

This course marks a significant step in the growth of wrestling across the continent, underscoring the importance of educational programs to elevate coaches’ technical and pedagogical levels. The certificates awarded, endorsed by UWW and Olympic Solidarity, symbolize not only recognition for the participants' efforts but also a commitment to developing the sport in Argentina and Latin America.

The success of this event opens the door to replicating this model in other countries across the continent, contributing to the global advancement of wrestling.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.