#CARDA

Azimi Tabbed to Head Guatemala's CARDA

By United World Wrestling Press

GUATEMALA CITY, Guatemala (March 9) --- The "High Performance and Development Center for the Americas" recently reopened in the Guatemalan capital after the facility was temporarily closed due to the COVID-19 pandemic.

Upon the center's highly-anticipated reopening, United World Wrestling named 44-year-old Reza AZIMI as the CARDA's (Spanish acronym) new head coach.

Azimi, who originally hails from Iran, brings loads of high-level experience as a coach and a competitor into Guatemala. He had an outstanding career as an athlete from 1993-'97, winning medals at the U17, U20, and U23 World Championships.

Azimi's success followed into his coach career. He successfully performed his duties in Iran, Nicaragua and India.
•    Coached Iran's National Team from 2013-'15.
•    Coached Nicaragua's National Team in 2017.
•    Coached India's National Team and Punjab's Team in 2020-'21.

Mr. Francisco Lee, President of UWW Americas, welcomed Azimi to Guatemala with open arms. Upon Azimi's arrival. Mr. Lee highlighted the sports cooperation between the National Federations of Iran and Guatemala and wished the new coach success.

#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS