#development

Benin Wrestling Federation Conducts Level 2 Course on Introduction of Refereeing and Wrestlers

Tuesday, June 1, 2021 - 15:19 By United World Wrestling Press

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The Benin Wrestling Federation with the support of United World Wrestling (UWW) and the United Francophones Federations (UFFL) recently conducted a weeklong course for level 2 coaches on the introduction of refereeing and wrestlers. The courses launched May 17 at the  Auditorium Marius Francisco of CNOS-Ben and concluded May 29.

Twenty-eight participants, including four women, from all departments of Benin were able to build their competences around refereeing, coaching, preparation and development. Under the leadership of Vincent Aka and Christian Danga, two experts from United World Wrestling, these training courses offered the participants the opportunity to acquire new lessons to enrich their knowledge of Olympic wrestling.

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At the opening ceremony, Benin Wrestling Federation President Yves Azifan spoke on the importance of the courses and promised to make it a real opportunity to boost the development of Benin wrestling.

"In view of the new sports policy defined above all with the will of the new Executive Committee, to set up a national technical direction, the Benin Wrestling Federation undertakes to make operational, all the referees and coaches who take part to this course for the promotion and the development of the Beninese fight," said Azifan.

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Christian Danga situated the context in which these training course took place and invited the beneficiaries to make the most of them. 

"This training should not take place. We really had to stand up and say something had to be done. Because right now the corona is there and always proves everyone right not to work. The whole point is not to come and think about getting a diploma and going home. We want people who work. What are you going to do with what you are going to receive? We cannot talk about development without training. When we train, it's to develop. If people don't develop, it's absolutely no use."

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Fernando Hessou, secretary general of the Benin National Olympic and Sports Committee, spoke on the importance of the training and instruction. 

"From now on we must make the development of skills our leitmotif," said Hessou. "No one will receive training and go to sleep on their laurels. It's over! We are fortunate to have experts who are our brothers and friends, who are ready to give us everything so that we have well-trained referees and coaches, people capable of investing in schools, rural areas, to find us wrestlers who will bring back medals. We have beaches. The whole south is covered with beaches. So, it's a chance to have experts like them, by focusing on training, it's wanting to move forward, ”

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On behalf of the Minister of Sports, Christophe Nonvignon Okry invited the participants to attend and participate in a spirit of participation. 

"I must congratulate you on the chance to have them both at the same time for about a week. You should take advantage of this incredible chance that you have two experts. You should do everything to get the most out of them. You have to stay focused enough, get attached to what you are here for. Do not leave here with any doubts whatsoever ... No doubt should remain from the moment you have this chance. You should do everything to ensure that at the end of the roll, Benin can qualify athletes directly to the Olympic Games, "he said.
 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

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On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.