Development

Bulgaria Hosts Successful 'More Than Medals' Wrestling Development Camp

Tuesday, August 13, 2019 - 13:54 By Tim Foley

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CORSIER-SUR-VEVEY, Switzerland (August 13) -- The United World Wrestling development department, along with the Bulgarian Wrestling Federation, last week hosted the annual 'More than Medals' World Camp (MTM) with more than 30 athletes and a half dozen coaches from several nations in attendance. The camp followed the 2019 Cadet Wrestling World Championships also held in Sofia.

MTM is a full athlete developmental clinic focusing on both techniques and education for athletes ages 14-17. Clinicians covered how to plan for training, Olympic values, and proper nutrition. There was also an anti-doping seminar led by Mrs. Elka GALEVA of the Bulgarian National Anti-Doping Organization.



"The atmosphere in Sofia was great! Everyone shifted very quickly from being opponents to friends," said UWW Development Director Deqa NIAMKEY. "Despite coming from different countries and languages the wrestlers found ways to unify. Wrestling is a universal language and our programs aim to enhance the knowledge and capacities of our athletes."

For the first time ever, the MTM camp included athletes and coaches from Spain and Estonia.

"This was my first More Than Medals camp and I thought that the UWW educators were very good and that the services were excellent," said Martin PLASER (EST). "They adapt the training to each individual and bring out the best from each participant. They give chance to learn to each athlete while respecting everyone’s background and culture."


Local athletes also joined in the learning with five local wrestlers attending the camp and taking in lessons from a variety of UWW instructors.

"We are very happy to be here and we made some great friends," said wrestler Sofia TENEVA (BUL). "It is good to learn the working and training methods of others. To learn from each other and we will gladly participate in future camps"


In fulfilling their mission to provide wrestling opportunities to all wrestlers around the world, the UWW Development Department will next host an acclimation camp for the 2019 Senior Wrestling World Championships this September in Nur-Sultan.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.