Development

Bulgaria Hosts Successful 'More Than Medals' Wrestling Development Camp

Tuesday, August 13, 2019 - 13:54 By Tim Foley

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CORSIER-SUR-VEVEY, Switzerland (August 13) -- The United World Wrestling development department, along with the Bulgarian Wrestling Federation, last week hosted the annual 'More than Medals' World Camp (MTM) with more than 30 athletes and a half dozen coaches from several nations in attendance. The camp followed the 2019 Cadet Wrestling World Championships also held in Sofia.

MTM is a full athlete developmental clinic focusing on both techniques and education for athletes ages 14-17. Clinicians covered how to plan for training, Olympic values, and proper nutrition. There was also an anti-doping seminar led by Mrs. Elka GALEVA of the Bulgarian National Anti-Doping Organization.



"The atmosphere in Sofia was great! Everyone shifted very quickly from being opponents to friends," said UWW Development Director Deqa NIAMKEY. "Despite coming from different countries and languages the wrestlers found ways to unify. Wrestling is a universal language and our programs aim to enhance the knowledge and capacities of our athletes."

For the first time ever, the MTM camp included athletes and coaches from Spain and Estonia.

"This was my first More Than Medals camp and I thought that the UWW educators were very good and that the services were excellent," said Martin PLASER (EST). "They adapt the training to each individual and bring out the best from each participant. They give chance to learn to each athlete while respecting everyone’s background and culture."


Local athletes also joined in the learning with five local wrestlers attending the camp and taking in lessons from a variety of UWW instructors.

"We are very happy to be here and we made some great friends," said wrestler Sofia TENEVA (BUL). "It is good to learn the working and training methods of others. To learn from each other and we will gladly participate in future camps"


In fulfilling their mission to provide wrestling opportunities to all wrestlers around the world, the UWW Development Department will next host an acclimation camp for the 2019 Senior Wrestling World Championships this September in Nur-Sultan.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.