#development

Cambodia hosts educational activities in lead up to Southeast Asian Championships

By United World Wrestling Press

PHNOM PENH, Cambodia (December 20) -- In a move to strengthen wrestling in Southeast Asia, United World Wrestling (UWW) organized a series of educational activities in Phnom Penh, December 8-15 before the 2022 Southeast Asian Championships.

These activities included: a Training Camp, a Level 1 Coaches Course, an Introduction to Refereeing Course, Level 1 UWW Referee Course (obtain category III referee license), and a UWW Event Organization – IT course.

A total of 80 participants including athletes, coaches, referees and IT specialists took part in the events. The educators were Zach Errett (USA), Igor Ligay (KAZ), Vincent Aka (CIV/FRA) and Youssef Bouaziz (TUN). 

These courses were held with the support of the Olympic Solidarity, the Cambodia Olympic Committee and the Cambodian Wrestling Federation. “The 2022 Southeast Asian Wrestling Championship is the largest ever international senior wrestling tournament in Southeast Asia. The participating countries’ participation and preparation for this competition will help grow wrestling in the region for years to come," said Casey Barnett, VP of the Cambodian Wrestling Federation and SEA President. "It has been successful with the support of the amazing United World Wrestling development team and technical officials who conducted training to Southeast Asian federations prior to the competition. Before the competition, UWW trained dozens of referees, coaches, athletes and IT officials to provide critical human resources to grow the sport in our region.

CAMParticipants from five nations attended the seven-day training camp. (Photo: United World Wrestling)

Training Camp – 8-15 December 2022
A total of 40 participants from 5 countries took part in this training camp. Training sessions were led by UWW Educator, Vincent Aka (CIV/FRA). Training included learning new and different techniques, games, match conditioning, and discussions on the preparation for competitions. Also, during the camp, Komeil GHASEMI (IRI), a 2012 London Olympic champion, was able to show techniques and serve as a role model for the athletes. “It was a good camp!  The wrestlers were committed and willing to learn to improve their level.” said Mr. Vincent Aka.

CAM1Two Coaching Courses took place in Cambodia over three days. (Photo: United World Wrestling)

Coaching Course – Level 1, 12-15 December 2022
This course is part of UWW’s educational program that paves the way towards improving coaching skillsets and facilitating delegates with tools to strengthen their professional work.

The Coaching Course Level 1 was divided into two sessions: theoretical and practical. The structure of this course was designed in a way that any lesson learned in the classroom was applied on the mat.  The main topics covered in the course were the implementation of discovery games, introducing new techniques, improving coaching skills, giving feedback, age group characteristics, Anti-Doping and athlete safeguarding. The course was conducted by UWW Education Manager, Zach Errett (USA).  “It was great working with coaches from the Southeast Asian region.  They worked very hard, and we saw them grow during the course.  It is exciting to see the direction they are headed in this region.” said Mr. Zach Errett

Introduction to Refereeing, 12-15 December 2022
The course was conducted by UWW Educator Igor Ligay (KAZ). Referees had theoretical sessions and practical sessions on the mat. They studied the evaluation of actions, referee mechanics, the start and end of matches, and referee positioning during the match. The participants also had an opportunity to practice their skills with simulation matches prior to the start of the competition. After the Introduction to Refereeing Course, all attendees took part in the 2022 SEA Championships and participated in the Level 1 UWW Referee Certification Course. This will allow them to become licensed UWW referees. “It was a very good course. In this group, all the participants were young and inexperienced.  However, they were eager to learn and improve.  This was a good course to have before the competition started,” said Mr. Igor Ligay.

CAM2Participants of the IT Course gather for a photo. (Photo: United World Wrestling)

Event Organization – IT Course, 14-15 December 2022.
The IT course was conducted by UWW’s IT Specialist Youssef Bouaziz (TUN). A total of 8 participants from 6 countries participated in the course. The participants were provided a hands-on experience using different tools - Arena, UWW timing and LGTV software. The course consisted of theoretical and practical parts and had 3 main chapters.  First, how to create and manage competitions. Next, how to manage UWW timing. Lastly, how to stream and record an event. “I am very happy that this region has a good young generation that wants to improve the event level in their country. They were excited and asked many questions on how to improve. It was great to see them look to the future and how they will improve wrestling for their federations.” said Mr. Youssef Bouaziz

CAM3Wrestlers drill during one of the training session. (Photo: United World Wrestling)

Words of Participants
“Training camp was a great opportunity to learn new techniques, and exchange experience between different athletes. We had a great time and hope to participate in such events in the future. I want to thank the Cambodian Wrestling Federation and United World Wrestling for this great opportunity to grow,” said Dorn Srors, a Cambodian female athlete.

"Learning is a lifelong process. Therefore, I am thrilled to be part of the United World Wrestling course on coaching. It was a great opportunity for me to learn and unlock new skills with other coaches from Southeast Asian regions," said Komeil Ghasemi, the Head Coach for Cambodia.

“I take this opportunity to share my big thanks with the organizing committee and all involved in this course for giving me a chance to witness the value/gratefulness of the Introduction to Refereeing course in Cambodia from December 12-19, which was conducted with the support of Olympic Solidarity and United World Wrestling. Without any doubts, this course helped me to enlighten my knowledge in referee duties which come in any forum and to face them with much more confidence than yesterday,” – said Piyumi Lakshika, a women's referee from Sri Lanka.

“The UWW IT Training Course by Mr Youssef Bouaziz was incredibly informative and interactive. This training has equipped me with lots of tangible and professional tools to leverage on and use in achieving excellent desired results. With the help of the practical sessions during the training, now I know how to utilize available resources to get ahead of any issues that may arise,” - Chen Weiming, Wrestling Federation of Singapore.

Cambodian Wrestling Federation is working very hard to develop wrestling in its country and the region.  UWW is committed to working alongside them in this journey to help them grow and strengthen the whole Southeast Asian region. This event had a record number of participants, and UWW is excited about the growth of wrestling in Southeast Asia.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.