#development

Cambodia hosts educational activities in lead up to Southeast Asian Championships

By United World Wrestling Press

PHNOM PENH, Cambodia (December 20) -- In a move to strengthen wrestling in Southeast Asia, United World Wrestling (UWW) organized a series of educational activities in Phnom Penh, December 8-15 before the 2022 Southeast Asian Championships.

These activities included: a Training Camp, a Level 1 Coaches Course, an Introduction to Refereeing Course, Level 1 UWW Referee Course (obtain category III referee license), and a UWW Event Organization – IT course.

A total of 80 participants including athletes, coaches, referees and IT specialists took part in the events. The educators were Zach Errett (USA), Igor Ligay (KAZ), Vincent Aka (CIV/FRA) and Youssef Bouaziz (TUN). 

These courses were held with the support of the Olympic Solidarity, the Cambodia Olympic Committee and the Cambodian Wrestling Federation. “The 2022 Southeast Asian Wrestling Championship is the largest ever international senior wrestling tournament in Southeast Asia. The participating countries’ participation and preparation for this competition will help grow wrestling in the region for years to come," said Casey Barnett, VP of the Cambodian Wrestling Federation and SEA President. "It has been successful with the support of the amazing United World Wrestling development team and technical officials who conducted training to Southeast Asian federations prior to the competition. Before the competition, UWW trained dozens of referees, coaches, athletes and IT officials to provide critical human resources to grow the sport in our region.

CAMParticipants from five nations attended the seven-day training camp. (Photo: United World Wrestling)

Training Camp – 8-15 December 2022
A total of 40 participants from 5 countries took part in this training camp. Training sessions were led by UWW Educator, Vincent Aka (CIV/FRA). Training included learning new and different techniques, games, match conditioning, and discussions on the preparation for competitions. Also, during the camp, Komeil GHASEMI (IRI), a 2012 London Olympic champion, was able to show techniques and serve as a role model for the athletes. “It was a good camp!  The wrestlers were committed and willing to learn to improve their level.” said Mr. Vincent Aka.

CAM1Two Coaching Courses took place in Cambodia over three days. (Photo: United World Wrestling)

Coaching Course – Level 1, 12-15 December 2022
This course is part of UWW’s educational program that paves the way towards improving coaching skillsets and facilitating delegates with tools to strengthen their professional work.

The Coaching Course Level 1 was divided into two sessions: theoretical and practical. The structure of this course was designed in a way that any lesson learned in the classroom was applied on the mat.  The main topics covered in the course were the implementation of discovery games, introducing new techniques, improving coaching skills, giving feedback, age group characteristics, Anti-Doping and athlete safeguarding. The course was conducted by UWW Education Manager, Zach Errett (USA).  “It was great working with coaches from the Southeast Asian region.  They worked very hard, and we saw them grow during the course.  It is exciting to see the direction they are headed in this region.” said Mr. Zach Errett

Introduction to Refereeing, 12-15 December 2022
The course was conducted by UWW Educator Igor Ligay (KAZ). Referees had theoretical sessions and practical sessions on the mat. They studied the evaluation of actions, referee mechanics, the start and end of matches, and referee positioning during the match. The participants also had an opportunity to practice their skills with simulation matches prior to the start of the competition. After the Introduction to Refereeing Course, all attendees took part in the 2022 SEA Championships and participated in the Level 1 UWW Referee Certification Course. This will allow them to become licensed UWW referees. “It was a very good course. In this group, all the participants were young and inexperienced.  However, they were eager to learn and improve.  This was a good course to have before the competition started,” said Mr. Igor Ligay.

CAM2Participants of the IT Course gather for a photo. (Photo: United World Wrestling)

Event Organization – IT Course, 14-15 December 2022.
The IT course was conducted by UWW’s IT Specialist Youssef Bouaziz (TUN). A total of 8 participants from 6 countries participated in the course. The participants were provided a hands-on experience using different tools - Arena, UWW timing and LGTV software. The course consisted of theoretical and practical parts and had 3 main chapters.  First, how to create and manage competitions. Next, how to manage UWW timing. Lastly, how to stream and record an event. “I am very happy that this region has a good young generation that wants to improve the event level in their country. They were excited and asked many questions on how to improve. It was great to see them look to the future and how they will improve wrestling for their federations.” said Mr. Youssef Bouaziz

CAM3Wrestlers drill during one of the training session. (Photo: United World Wrestling)

Words of Participants
“Training camp was a great opportunity to learn new techniques, and exchange experience between different athletes. We had a great time and hope to participate in such events in the future. I want to thank the Cambodian Wrestling Federation and United World Wrestling for this great opportunity to grow,” said Dorn Srors, a Cambodian female athlete.

"Learning is a lifelong process. Therefore, I am thrilled to be part of the United World Wrestling course on coaching. It was a great opportunity for me to learn and unlock new skills with other coaches from Southeast Asian regions," said Komeil Ghasemi, the Head Coach for Cambodia.

“I take this opportunity to share my big thanks with the organizing committee and all involved in this course for giving me a chance to witness the value/gratefulness of the Introduction to Refereeing course in Cambodia from December 12-19, which was conducted with the support of Olympic Solidarity and United World Wrestling. Without any doubts, this course helped me to enlighten my knowledge in referee duties which come in any forum and to face them with much more confidence than yesterday,” – said Piyumi Lakshika, a women's referee from Sri Lanka.

“The UWW IT Training Course by Mr Youssef Bouaziz was incredibly informative and interactive. This training has equipped me with lots of tangible and professional tools to leverage on and use in achieving excellent desired results. With the help of the practical sessions during the training, now I know how to utilize available resources to get ahead of any issues that may arise,” - Chen Weiming, Wrestling Federation of Singapore.

Cambodian Wrestling Federation is working very hard to develop wrestling in its country and the region.  UWW is committed to working alongside them in this journey to help them grow and strengthen the whole Southeast Asian region. This event had a record number of participants, and UWW is excited about the growth of wrestling in Southeast Asia.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.