Development

Federacion Española de Lucha Concludes Two-Year UWW Grassroot Programme - Sport for All

Friday, November 13, 2020 - 23:18 By United World Wrestling Press

Share this article

MADRID, Spain (November 13) -- FELUCHA concluded its UWW Grassroot Programme with El Club de Luchas Olimpicas Power in Torredelcampo, Andalucia.

The club hosted over 150 children from 3 to over 14 years old on a weekly basis. Thanks to the UWW Grassroot programme funding, the club promoted wrestling throughout the entire region to recruit more children and members to the club.


A variety of promotional activities were held between 2018 and 2019 for the children and youth to familiarize and practice various activities, including wrestling. The programme was open to all youth and children, including those from disadvantaged financial incomes. Training sessions were held in a variety of sports and activities, including swimming, hiking and wrestling. 

FEL President Javier Iglesias SERNA said, "The aim of the joint initiative was to create a variety of transversal activities to engage the youth and children of this region. We want the future generation to feel considered and part of the wrestling family."

 Educational sessions were also given to the physical education teachers on techniques, nutrition, psychology while keeping the focus wrestling as a valuable educational tool.


"We are very happy and thrilled with the outcomes of such small initiatives," said UWW Development Director Deqa NIAMKEY. "Federacion Espagnola de Lucha has been collaborating with UWW in the last years and is paving the way for the future generations of Spain. Now more than ever, we realize the importance of sport for all human beings, not only for the physical training but most importantly, the mental well-being. We want such initiatives within all our NF’s around the world as it is the first milestone to sports development from grassroots to elite."

Federacion de Lucha Espagnola President Francisco Javier IGLESIAS SERNA commented, "We thank UWW for its support with the Grassroot Programme - Sport for All project which has helped the development of Olympic wrestling in Spain. Spain is working on future projects in support of the base of Olympic wrestling with the creation of degrees to encourage young people and the help of sports equipment to clubs, with the support of the base we guarantee better training and greater opportunities for young people can reach technification with better training. We hope to continue counting on UWW's support for future projects."

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.