#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleAthens

Fernandez earns shot at second world U17 title in Athens

By Vinay Siwach

ATHENS, Greece (July 31) -- Returning world champion Tania FERNANDEZ (USA) earned herself a shot to win second title in a row after making the 61kg final in Athens, Greece.

Fernandez was one of the two United States wrestlers who reached the Women's Wrestling finals on Thursday in the Greek capital.

The two semifinal wins were after two semifinal losses but Fernandez and Epenesa ELISON (USA) kept the U.S. in the race for team title, making the final at 53kg and 61kg respectively.

Elison, who dominated her way to semifinals, was no different there as well. She caught Farida ABDRAKHMANOVA (KAZ) in a lace and led 6-0. She then scored two takedowns and won 10-0.

Jiaqing JIANG (CHN) scored a late takedown to beat Rion OGAWA (JPN), 4-4, and book a place in the final against Elison.

Fernandez went one step better and pinned Miranda KAPANADZE (GEO) using an arm-bar and returned to the finals. She will take on YASHITA (IND) in the final after the Indian blanked Barbara BAGER (HUN), 5-0.

Uzbekistan had its second Women's Wrestling finalist in Athens as Asian U17 champion Shokhista SHONAZAROVA (UZB) blanked Maisei ELLIOTT (USA), 9-0 in the semifinals.

She will face An NAKANISHI (JPN) for the gold medal after the Japanese defeated Asema ASANGARYEVA (KGZ) 11-0 in the other semifinal, in typical Japanese style using a leg lace.

Japan got one more finalist, at 46kg, after Hanano OYA (JPN) denied returning bronze medalist Jaclyn BOUZAKIS (USA), 6-4, in the semifinals. Bouzakis was not able to cover the 6-0 lead Oya had built in the first period.

Oya will now face Janka SILLEI (HUN) in the gold-medal bout on Friday. Sillei dashed hopes of the hosts Greece by beating silver medalist Maria GKIKA (GRE), 10-4 which was eventually called a pin.

European U17 champion Ayla SAHIN (GER) held off Linda MARTINEZ (MEX), 6-0, in the semifinals at 69kg to earn a shot at the world title against Min ZHAO (CHN) who came from behind to beat MANISHA (IND) 6-4.

RESULTS

40kg
GOLD: Shokhista SHONAZAROVA (UZB) vs. An NAKANISHI (JPN)

SF 1: Shokhista SHONAZAROVA (UZB) df. Maisie ELLIOTT (USA), 9-0
SF 2: An NAKANISHI (JPN) df. Asema ASANGARYEVA (KGZ), 11-0

46kg
GOLD: Janka SILLEI (HUN) vs. Hanano OYA (JPN)

SF 1: Janka SILLEI (HUN) df. Maria GKIKA (GRE), via fall (10-4)
SF 2: Hanano OYA (JPN) df. Jaclyn BOUZAKIS (USA), 6-4

53kg
GOLD: Epenesa ELISON (USA) vs. Jiaqing JIANG (CHN)

SF 1: Epenesa ELISON (USA) df. Farida ABDRAKHMANOVA (KAZ), 10-0
SF 2: Jiaqing JIANG (CHN) df. Rion OGAWA (JPN), 4-4

61kg
GOLD: Taina FERNANDEZ (USA) vs. YASHITA (IND)

SF 1: Taina FERNANDEZ (USA) df. Miranda KAPANADZE (GEO), via fall
SF 2: YASHITA (IND) df. Barbara BAGER (HUN), 5-0

69kg
GOLD: Ayla SAHIN (GER) vs. Min ZHAO (CHN)

SF 1: Ayla SAHIN (GER) df. Linda MARTINEZ (MEX), 6-0
SF 2: Min ZHAO (CHN) df. MANISHA (IND), 6-4