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Hungary Announces Significant New Investment, Expansion of Wrestling Opportunities

Thursday, October 1, 2020 - 13:09 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 1) -- The National Wrestling Federation of Hungary recently announced a significant financial investment in their national program aimed at increasing nationwide participation, optimizing top talent, and expanding their coaching pool.

The focus of the new initiative is the nine mat, two floor Kozma Istvan Hungarian Wrestling Academy, which will provide year-round training for wrestlers between the ages of 14-18. Selected cadet and junior wrestlers will live in a dormitory combined with the wrestling center with additional junior and U23 wrestlers visiting for national and international training camps.
 


The wrestling hall opened earlier this month, with the dormitory scheduled to open in 2022.

"This is a huge milestone. We are focused on providing a great opportunity for young wrestlers to prepare in the best conditions and continue to improve on the strong traditions and results of our nation," said UWW Bureau Member and Hungarian National Federation vice-president Peter Bacsa.

"The facility also helps us during the pandemic as we are able to train under stringent safety regulations."


The academy will also serve as an international wrestling center for Olympic Solidarity programs and regional training center aligned with the goals of United World Wrestling the International Olympic Committee.

To meet the ambitious goals of the center, the national federations has recruited three highly qualified coaches to serve. Diletta GIAMPICCOLO will serve as Hungary's first-ever full-time women's national team coach. A 2004 Olympian, Giampiccolo will oversee all age groups and work at the wrestling center. Giampiccolo is being supported by UWW and IOC Olympic Solidarity scholarship for coaches beneficiary at the WSLA programme.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.