kouratane

Kourtane Olympic Training Facility Undergoes Expansion

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (May 27) -- United World Wrestling partner Kourtane Training Center in Finland has completed the expansion of their main training facility. The upgrade includes more than 1000 square meters of additional training and workout space for the Finnish Wrestling Team and international guests.

The aim of the wrestling hall is to allow for it to become a main location for training camps prior or post major events, especially for women’s wrestling.
 
Due to the COVID-19 pandemic its unclear when the first training camp or competition will be held in the new facility, but there is some hope that one might be hosted by year-end inviting the neighboring countries if permitted. Some camps include upper weights categories focused on women and a selection of regional preparation tournaments.

”I hope we can organize together the next training camp in KOTC before the end of 2020 after the end of the pandemic," said Antti PEKKALA Secretary General of Finnish Wrestling Federation. "I am personally working hard for the organization of the U23 Worlds planned this coming November in Tampere and to organize an international training camp in conjunction with the championship. I look forward to welcoming the UWW family to Finland”

For further information on the Kourtane Training Center and opportunities, please contact development@unitedworldwrestling.org

#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS