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Kuwait Wrestling Federation developing wrestling through education

Tuesday, June 20, 2023 - 18:36 By United World Wrestling Press

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KUWAIT CITY, Kuwait (May 26) – The Kuwait Wrestling Federation hosted its first-ever education courses for coaches and referees. These courses were conducted in conjunction with UWW, Olympic Solidarity, Kuwait NOC and the Kuwait Wrestling Federation from May 21-26 in Kuwait City, Kuwait. Mr. Mohammed ADELFATTAH (USA/EGY) led the Coaching Course, while contrast, Mr. Kamel BMOUAZIZ (TUN), Vice-President of the UWW Referee Commission and President of the Arab Wrestling Federation, led the Referee Course.

The technical course for coaches was conducted May 21-25. During the course, 18 participants attended and participated in this Level 1 Course (Introduction to Coaching and Safety). The following topics were covered throughout the course: discovery games, introducing a new technique, coaching skills, giving feedback, risk management, age and developmental stage characteristics. During the course, coaches actively practiced and developed their skills through practical evaluations. Overall, the coaches gained important knowledge and skills to help them improve in their role as a coach. "Wrestling is a new sport in Kuwait. I saw a good group of past wrestlers join the course who could be good coaches in the future for the Kuwait Wrestling Federation," said Mr. Abdelfattah.

KUWAIT
Participants of the education courses for coaches and referees gather for a photo. (Photo: United World Wrestling)

The Introduction to Refereeing Course was conducted from May 23-25. The course had 16 participants (14 men and two women). The participants learned the foundations of what it takes to be a great referee. The areas covered during the course included: the safety of the athletes, evaluation of holds, referee mechanics, positioning, and controlling the bout. The participants were active during the course and could practice their skills through practical assessment. "During the theoretical lessons, the participants actively asked questions and wanted to learn. The enthusiasm and atmosphere in the course were excellent. They were constantly requesting to learn as much as possible," said Mr. Bouaziz.

After the courses, the Kuwait Wrestling Federation organized a competition on May 26, allowing the coaches and referees to practice the new skills they learned.

"On my own behalf and behalf of all my colleagues of the Kuwait NOC Executive Board, I would like to express my gratitude for hosting the Wrestling Technical Courses for referees and coaches in collaboration with Olympic solidarity, which was at the Kuwait Olympic Committee headquarters from May 21-26," said Mr. Mohamed Amir SAADI, Technical Director, Kuwait Olympic Committee. "This valuable course has been conducted by UWW experts, who do a great job."

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.