#development

Kuwait Wrestling Federation developing wrestling through education

Tuesday, June 20, 2023 - 18:36 By United World Wrestling Press

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KUWAIT CITY, Kuwait (May 26) – The Kuwait Wrestling Federation hosted its first-ever education courses for coaches and referees. These courses were conducted in conjunction with UWW, Olympic Solidarity, Kuwait NOC and the Kuwait Wrestling Federation from May 21-26 in Kuwait City, Kuwait. Mr. Mohammed ADELFATTAH (USA/EGY) led the Coaching Course, while contrast, Mr. Kamel BMOUAZIZ (TUN), Vice-President of the UWW Referee Commission and President of the Arab Wrestling Federation, led the Referee Course.

The technical course for coaches was conducted May 21-25. During the course, 18 participants attended and participated in this Level 1 Course (Introduction to Coaching and Safety). The following topics were covered throughout the course: discovery games, introducing a new technique, coaching skills, giving feedback, risk management, age and developmental stage characteristics. During the course, coaches actively practiced and developed their skills through practical evaluations. Overall, the coaches gained important knowledge and skills to help them improve in their role as a coach. "Wrestling is a new sport in Kuwait. I saw a good group of past wrestlers join the course who could be good coaches in the future for the Kuwait Wrestling Federation," said Mr. Abdelfattah.

KUWAIT
Participants of the education courses for coaches and referees gather for a photo. (Photo: United World Wrestling)

The Introduction to Refereeing Course was conducted from May 23-25. The course had 16 participants (14 men and two women). The participants learned the foundations of what it takes to be a great referee. The areas covered during the course included: the safety of the athletes, evaluation of holds, referee mechanics, positioning, and controlling the bout. The participants were active during the course and could practice their skills through practical assessment. "During the theoretical lessons, the participants actively asked questions and wanted to learn. The enthusiasm and atmosphere in the course were excellent. They were constantly requesting to learn as much as possible," said Mr. Bouaziz.

After the courses, the Kuwait Wrestling Federation organized a competition on May 26, allowing the coaches and referees to practice the new skills they learned.

"On my own behalf and behalf of all my colleagues of the Kuwait NOC Executive Board, I would like to express my gratitude for hosting the Wrestling Technical Courses for referees and coaches in collaboration with Olympic solidarity, which was at the Kuwait Olympic Committee headquarters from May 21-26," said Mr. Mohamed Amir SAADI, Technical Director, Kuwait Olympic Committee. "This valuable course has been conducted by UWW experts, who do a great job."

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.