#development

Kuwait Wrestling Federation developing wrestling through education

By United World Wrestling Press

KUWAIT CITY, Kuwait (May 26) – The Kuwait Wrestling Federation hosted its first-ever education courses for coaches and referees. These courses were conducted in conjunction with UWW, Olympic Solidarity, Kuwait NOC and the Kuwait Wrestling Federation from May 21-26 in Kuwait City, Kuwait. Mr. Mohammed ADELFATTAH (USA/EGY) led the Coaching Course, while contrast, Mr. Kamel BMOUAZIZ (TUN), Vice-President of the UWW Referee Commission and President of the Arab Wrestling Federation, led the Referee Course.

The technical course for coaches was conducted May 21-25. During the course, 18 participants attended and participated in this Level 1 Course (Introduction to Coaching and Safety). The following topics were covered throughout the course: discovery games, introducing a new technique, coaching skills, giving feedback, risk management, age and developmental stage characteristics. During the course, coaches actively practiced and developed their skills through practical evaluations. Overall, the coaches gained important knowledge and skills to help them improve in their role as a coach. "Wrestling is a new sport in Kuwait. I saw a good group of past wrestlers join the course who could be good coaches in the future for the Kuwait Wrestling Federation," said Mr. Abdelfattah.

KUWAIT
Participants of the education courses for coaches and referees gather for a photo. (Photo: United World Wrestling)

The Introduction to Refereeing Course was conducted from May 23-25. The course had 16 participants (14 men and two women). The participants learned the foundations of what it takes to be a great referee. The areas covered during the course included: the safety of the athletes, evaluation of holds, referee mechanics, positioning, and controlling the bout. The participants were active during the course and could practice their skills through practical assessment. "During the theoretical lessons, the participants actively asked questions and wanted to learn. The enthusiasm and atmosphere in the course were excellent. They were constantly requesting to learn as much as possible," said Mr. Bouaziz.

After the courses, the Kuwait Wrestling Federation organized a competition on May 26, allowing the coaches and referees to practice the new skills they learned.

"On my own behalf and behalf of all my colleagues of the Kuwait NOC Executive Board, I would like to express my gratitude for hosting the Wrestling Technical Courses for referees and coaches in collaboration with Olympic solidarity, which was at the Kuwait Olympic Committee headquarters from May 21-26," said Mr. Mohamed Amir SAADI, Technical Director, Kuwait Olympic Committee. "This valuable course has been conducted by UWW experts, who do a great job."

#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org