#development

Kuwait Wrestling Federation developing wrestling through education

Tuesday, June 20, 2023 - 18:36 By United World Wrestling Press

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KUWAIT CITY, Kuwait (May 26) – The Kuwait Wrestling Federation hosted its first-ever education courses for coaches and referees. These courses were conducted in conjunction with UWW, Olympic Solidarity, Kuwait NOC and the Kuwait Wrestling Federation from May 21-26 in Kuwait City, Kuwait. Mr. Mohammed ADELFATTAH (USA/EGY) led the Coaching Course, while contrast, Mr. Kamel BMOUAZIZ (TUN), Vice-President of the UWW Referee Commission and President of the Arab Wrestling Federation, led the Referee Course.

The technical course for coaches was conducted May 21-25. During the course, 18 participants attended and participated in this Level 1 Course (Introduction to Coaching and Safety). The following topics were covered throughout the course: discovery games, introducing a new technique, coaching skills, giving feedback, risk management, age and developmental stage characteristics. During the course, coaches actively practiced and developed their skills through practical evaluations. Overall, the coaches gained important knowledge and skills to help them improve in their role as a coach. "Wrestling is a new sport in Kuwait. I saw a good group of past wrestlers join the course who could be good coaches in the future for the Kuwait Wrestling Federation," said Mr. Abdelfattah.

KUWAIT
Participants of the education courses for coaches and referees gather for a photo. (Photo: United World Wrestling)

The Introduction to Refereeing Course was conducted from May 23-25. The course had 16 participants (14 men and two women). The participants learned the foundations of what it takes to be a great referee. The areas covered during the course included: the safety of the athletes, evaluation of holds, referee mechanics, positioning, and controlling the bout. The participants were active during the course and could practice their skills through practical assessment. "During the theoretical lessons, the participants actively asked questions and wanted to learn. The enthusiasm and atmosphere in the course were excellent. They were constantly requesting to learn as much as possible," said Mr. Bouaziz.

After the courses, the Kuwait Wrestling Federation organized a competition on May 26, allowing the coaches and referees to practice the new skills they learned.

"On my own behalf and behalf of all my colleagues of the Kuwait NOC Executive Board, I would like to express my gratitude for hosting the Wrestling Technical Courses for referees and coaches in collaboration with Olympic solidarity, which was at the Kuwait Olympic Committee headquarters from May 21-26," said Mr. Mohamed Amir SAADI, Technical Director, Kuwait Olympic Committee. "This valuable course has been conducted by UWW experts, who do a great job."

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.