#development

Lithuania organizes course to develop FS/WW coaches

By United World Wrestling Press

SIAULIAI, Lithuania  (November 21) – The Lithuanian Wrestling Federation, in partnership with the Lithuania Olympic Committee, are working to grow and develop Freestyle and Women Wrestling in their country.  After a long success in Greco-Roman, the LTU Federation wanted to begin to develop the other Olympic styles. As a result, they organized a Level 2 coaching course from 7-11 November 2022 with the emphasis of developing and training their current FS/WW coaches. This course was conducted in conjunction with Olympic Solidarity and United World Wrestling. 

The Level 2 Coaching course was conducted by Mr. Yusup ABDUSALAMOV (POL) – UWW Coach Educator and former Olympic silver medalist. The course had 25 participants (17 men and 8 women). “Here I saw educated, interested and very diligent coaches," said Mr. Abdusalamov. "They managed very well with all the tasks that were set before them and found unconventional, non-standard and creative approaches to solving them.”

The coach participants focused on many topics surrounding the idea of developing training sessions for wrestlers. Some of the topics included coaching the basic skills or wrestling, introduction to performance analysis, theoretical framework to planning, practice plan essentials, strength and conditioning, and nutrition and weight management. During the course, the coaches participated in practical assessments to demonstrate their knowledge.

"I have to say that we are very satisfied with how the course went. We had different expectations from the upcoming training, but we were all pleasantly surprised by the level of positivity in the learning, the number of creative tasks, the fullness of the practical sessions, the amount of imagination and thinking that this process required from us." said Sergejus Kasimovas (Head Coach of LTU National Freestyle Team). "It was a very useful and interesting experience for all of us. I am very grateful to our Wrestling Federation for organizing this course, and to UWW and the Olympic Solidarity Foundation for supporting and funding this event. We look forward to similar events in the future.”

LTHParticipants go through on-the-mat training during the course in Lithuania. (Photo: United World Wrestling)

“The seminar went exactly according to plan. It was very informative and useful for every coach and athlete. Theoretical knowledge was precisely applied in practice. Every lecture we learned new things about coaching and training planning," said Giedre Darge (WW Coach). "Trainers share their personal experiences with each other’s. Students in the course were involved in the discussions, as a result they could express their opinions. The lecturer was very competent and perfectly able to share his knowledge. A lot of attention was made to team building, which is very important for achieving a best result. Every participant after seminar were satisfied that they learned new things.” 

“I have to say that the course went very well with a high level of feedback, enthusiasm on both sides, great effort and commitment on the part of the participants." said Mr. Abdusalamov. "The organization of the course was at a good level. I would like to thank the board and staff of the Lithuanian Wrestling Federation, represented by President Giedrius Dambrauskas, and Siauliai Sports Gymnasium for the support in organizing the course."

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.