#development

Mexico Hosts Level 1 Coaches Course

Sunday, March 20, 2022 - 19:23 By United World Wrestling Press

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MEXICO CITY, Mexico  (March 23) – UWW's Education Program and the Mexican Olympic Sports Center (CDOM) welcomed 40 participants from all over Mexico for a Level I Coaches Course from March 5-9. The course was made possible through the support of the Mexican Olympic Committee, Olympic Solidarity, and the Mexican Wrestling National Federation.

The purpose of the four-day course was to provide coaches with tools to strengthen their professional work. The course consisted of several theoretical and practical sessions that were structured to be transferrable from the classroom to the mat.

The opening ceremony was held at the Presidency Auditorium of the Mexican Olympic Committee and was attended by distinguished personalities such as Maria José ALCALÁ IZGUERRA, President of the NOC, Guillermo DÍAZ GUTIÉRREZ, President of the Mexican Wrestling Federation and Daniel ACEVES VILLAGRÁN, Vice-President of NOC. The Olympic Wrestling Gymnasium was inaugurated as part of the event, a space designed to house the national teams and the Olympic Wrestling initiation school.

In April, wrestlers from all over the continent will train at these new facilities for the Pre-Pan-American Championship Training Camp.

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The Olympic Wrestling Gymnasium in Mexico City, Mexico. (Photo: United World Wrestling)

This course was conducted by two renowned Cuban coaches Filiberto DELGADO (FS & WW) and Raul TRUJILLO DIAZ (GR), in collaboration with UWW Educator Arturo CAMACHO IBARRA (MEX).

"The course was very important; I was flattered with the youth, the desire, and unity that exists today among wrestling; I saw a great preparation in most young people, very into what they want to achieve, who should not conform and have bigger goals," said Filiberto DELGADO.

Also, during the course, an Anti-doping workshop was given by Dr. Viridiana SILVA, Mexican Olympic Committee Medical Director.

All the participants agreed that they would like to have part two of this course. "Thank you very much for doing these types of courses because they are necessary and valuable. It is important to continue to carry them out constantly to improve the knowledge and level of the wrestling, " said Gloria Wendoline MORENO SOTELO.

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Over 40 participants from all over Mexico attended the Level I Coaches Course from March 5-9. (Photo: United World Wrestling)

Yuri MAIER, United World Wrestling Sports & Development Officer, was very pleased with the outcome of the course. "In general terms, everything went very well. The Mexican National Federation is undoubtedly one of the most proactive NFs in the continent. We hope to continue working with them in this way and accompanying them in their growth and institutional strengthening."

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

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Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.