Webinar

With Online Webinars Wrestling Finds Eager Audience

Thursday, July 30, 2020 - 13:31 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (July 30) -- A move from the mat to the home office was never planned, but for United World Wrestling the transition from mat-based training to online learning is showing positive results.

The hourlong webinars, launched in June, have a been a huge success with more than 40 being delivered by the development department across several languages and attracting viewership from all five continents. 

“Through the pandemic has proven to be challenging in a number of ways, the wrestling community has shown resilience,” said UWW Development Director Deqa Niamkey. “These are challenging times we have managed to engage coaches, referees and national federations on a weekly basis with highly renowned experts to keep our community motivated and learn best practices. We are grateful to be part of this growing wrestling family and we look forward to having everyone back on the field of play.”

In only a month the webinars are attracting an average of 160 total viewers, which is far more than the average in-person attendance seen for the majority of similar seminars. The Spanish-speaking webinar have been the most-watched averaging almost 200 viewers each webinar.

The Refereeing Commission has also launched a Webinar series with eight airing since June 22 and another four scheduled before the end of the summer. There will be translations of the videos in Russian, French, and Spanish posted to the UWW starting July 30. The new webinars will be posted every Thursday in Russian, French and Spanish. Russian will air at 14:00, French at 16:00 and Spanish at 18:00.

“UWW Education Webinars have offered the referee community all over the globe not only a convenient and modern way to learn and upskill on wrestling matters, but also an opportunity to stay again in touch during this difficult period of time, which has been much appreciated,” said UWW Refereeing Commission president Antonio Silvestri.
 
Current webinars have covered multiple aspects of refereeing, from basic skills to detailed analysis of actions and throws, which are intended to assist referees in their learning and better prepare for a return to the mat.
 

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.