#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.

#WrestleTirana

Olympic medalists in strong field set to light up Tirana

Monday, February 24, 2025 - 12:21 By Vinay Siwach

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TIRANA, Albania (February 24) -- After he won the gold medal at the Paris Olympics, Semen NOVIKOV (BUL) was asked his wrestling journey. He replied that he "had many problems" but will go through it again without second thoughts.

Taking his first step in the new Olympic cycle for 2028 LA Olympic, Novikov won the prestigious Dan Kolov-Nikola Petrov tournament in January and is now wrestling his first Ranking Series event of the year -- the Muhamet Malo in Tirana.

Novikov is the only Paris Olympic champion who has returned to a UWW tournament since winning gold in August last year. He will be up against a top 87kg Greco-Roman field at the second Ranking Series of the year.

The tournament will be held in Tirana from February 26 to March 2 with important Ranking Series points up for grabs. The Zagreb Open, held two weeks ago, and Muhamet Malo will be crucial for wrestler hoping to get seeded at the continental championships that begin in March.

Novikov will be expecting rematches with David LOSONCZI (HUN) and Alireza MOHAMADIPIANI (IRI), both of whom he beat in Paris. Losonczi has Istvan TAKACS (HUN) and Tamas LEVAI (HUN) to watch out for as Hungary to second its pick for the European Championships.

Georgia is doing the same with Gurami KHETSURIANI (GEO), Lasha GOBADZE (GEO) and Achiko BOLKVADZE (GEO) entered at 87kg while other strong contenders include Marcel STERKENBURG (NED) and Aleksandr KOMAROV (SRB).

Ali AHMADI VAFA (IRI)Ali AHMADI VAFA (IRI) is hoping to be Iran's mainstay at 60kg. (Photo: United World Wrestling / Jake KIRKMAN)

Despite the dropouts in other weight classes across styles just days before the tournament, it still throws quite a strong field.

At 60kg, Iran is pushing for Ali AHMADI VAFA (IRI) as it's flagbearer after struggling to find a world-beater. His first senior test will see him go up against a few stars including world champion Victor CIOBANU (MDA), Olympian Enes BASAR (TUR) and Yu SHIOTANI (JPN) among others.

Mehdi MOHSEN NEJAD (IRI) was at 60kg earlier and was about to retire after Paris Olympics. However, he is wrestling at 63kg in Tirana and Turkiye's Kerem KAMAL (TUR) is also returning to action.

At 72kg, Levente LEVAI (HUN), who surprisingly won Zagreb Open gold, will look to continue his run but has hurdles in the name of former world champion Ali ARSALAN (SRB) and European champion Selcuk CAN (TUR).

Paris Olympic bronze medalist Amin MIRZAZADEH (IRI) is warming up for the Asian Championships and will be the favorite to win the gold medal at 130kg. He has Tokyo silver medalist Iakobi KAJAIA (GEO) and age-group world champion Hamza BAKIR (TUR) in the bracket as well.

Chermen VALIEV (ALB)Chermen VALIEV (ALB) is a Paris Olympic medalist at 74kg. (Photo: United World Wrestling / Amirreza Aliasgari)

Freestyle

Albania's star Freestyle trio of Zelimkhan ABAKAROV (ALB), Islam DUDAEV (ALB) and Chermen VALIEV (ALB) are wrestler in front of their home crowd. All three are returning to action since the Paris Games in which Dudaev and Valiev won bronze medals.

Abakarov will be tested by former European champion Nachyn MONGUSH (UWW) and Artem GOBAEV (UWW) at 61kg.

Dudaev will have tougher challenges at 65kg. He is likely to have a Paris rematch with silver medalist Rahman AMOUZAD (IRI) who is expected to be Iran's representative at the Asian Championships.

U23 world champion Ibragim IBRAGIMOV (UWW) is also entered and is always the biggest threat for the gold medal. Amouzad and Dudaev will be cautious of the rising star.

For Valiev, Yones EMAMI (IRI) and Tajmuraz SALKAZANOV (SVK) could be the trouble-makers at 74kg, a weight class he is expected to dominate. Valiev and Salkazanov match for styles but Valiev seems to always find a way to score points while Salkazanov is more of a tactical wrestler who can play the clock well.

Naychn KUULAR (KAZ)Nachyn KUULAR (KAZ), a former U23 world champion, wrestling in Bundesliga. (Photo: United World Wrestling / Kadir Caliskan)

At 70kg, former U23 world champion Nachyn KUULAR (KAZ) is turning up for UWW competition after six years, this time for Kazakhstan. Kuular, who represented Russia previously, has kept himself in the news with a win over Olympic champion Kotaro KIYOOKA (JPN) in the Bundesliga, albeit at 71kg.

Kamran GHASEMPOUR (IRI) won't have great memories of Tirana as he lost the World Championships semifinal to Abdulrashid SADULAEV in the last second and returned empty-handed. But he is back in Tirana with less expectations and pressure at 92kg as he begins an Olympic cycle in which he may finally get to be at the Olympics.

At 125kg, Olympic silver medalist Amir Hossein ZARE (IRI) will be in action and the favorite to win gold medal as well.

Kyle SNYDER (USA) will be wrestling at back-to-back Ranking Series events. He won the gold medal in Zagreb and is expected to be in Tirana as well. A second gold medal this year will push him to the top of the ranking at 97kg.

Moe KIYOOKA (JPN)Moe KIYOOKA (JPN) is the world champion at 55kg but wrestling at 53kg in Tirana. (Photo: United World Wrestling / Kadir Caliskan)

Women's Wrestling

Japan is sending its six Emperor's Cup winners to Tirana. The six include two world champions from last year as Moe KIYOOKA (JPN) and Ami ISHII (JPN) return to Tirana for another trip.

Others include former age-group world champion Umi ITO (JPN) who finished with a bronze at the U23 World Championships, will also be returning to Tirana. Former world champion Haruna MURAYAMA (JPN) [nee OKUNO], is registered at 55kg, U20 world champion Sakura ONISHI (JPN) is at 59kg, world bronze medalist Miwa MORIKAWA (JPN) at 65kg and Nodoka YAMAMOTO (JPN) is at 76kg.

China too is sending a strong but a relatively new team. It will be led by former 59kg world champion Qi ZHANG (CHN) who is moving up to 62kg for this tournament. She will be wrestling for the Asian Championships spot as well against teammate LILI (CHN) who won world bronze medal in 2023.

Grace BULLEN (NOR)Grace BULLEN (NOR) is returning to action at 62kg after Paris. (Photo: United World Wrestling / Amirreza Aliasgari)

However, Paris Olympic bronze medalist Grace BULLEN (NOR) will be the favorite in this weight class which also Adaugo NWACHUKWU (USA) and Bilyana DUDOVA (BUL). Bullen will be wrestling at her first competition since winning the first Olympic medal for Norway in Women's Wrestling in Paris.

62kg silver medalist at Paris Olympic Iryna KOLIADENKO (UKR) is wrestling at 65kg for the Ranking Series. She will be up against former world champions Irina RINGACI (MDA) and Morikawa in her bracket which will be divided into two groups as the weight class has only seven wrestlers. There is a chance that all three wrestler end up in the same group.

Another loaded weight class is the 55kg in which Zagreb Open champion Jacarra WINCHESTER (USA) will be looking to add a second gold medal of the Ranking Series. In Zagreb, she wrestled only one match -- final -- but Albania has a bigger bracket which also includes Olga KHOROSHAVTSEVA (UWW), Okuno, Mariana DRAGUTAN (MDA) and Oleksandra KHOMENETS (UKR).

At 72kg, three-time world silver medalist Zhamila BAKBERGENOVA (KAZ) will hope to win gold in Tirana as she lost the World Championships final here last year despite leading it at one point. 

Her compatriot and former Asian champion Elmira SYZDYKOVA (KAZ) is registered at 76kg but her path to gold medal may not be as easy. The weight class also has Aiperi MEDET KYZY (KGZ), Alexandra ANGHEL (ROU) and Anastasiya ALPYEYEVA (UKR) who will look to confirm her spot at 76kg for Ukraine in the new Olympic cycle.