Development

United World Wrestling Assists in Delivery of Mats and Equipment to Puerto Rico

Monday, December 17, 2018 - 00:14 By United World Wrestling Press

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SAN JUAN, Puerto Rico (December 17) – United World Wrestling and USA Wrestling’s Wrestling4Peace initiative successfully delivered two new wrestling mats, two donated wrestling mats and a variety of training equipment and clothing last week to the Puerto Rico Wrestling Federation.

The donated mats and equipment were collected by USA Wrestling’s Wrestling4Peace with two new mats and delivery payments provided by United World Wrestling. The donations are part of an ongoing commitment by United World Wrestling to help the island in their recovery from hurricanes that pummeled the nation in 2017.

“Puerto Rico is one of the strongest wrestling nations in the Americas,” said United World Wrestling president Nenad Lalovic. “We are here to better serve our athletes, especially those who’ve had to overcome obstacles like the hurricanes that hit Puerto Rico. This is just a part of what we’d like to accomplish, and it’s a great start.”

Lorraine RORABAUGH (USA) and Steve FRASER (USA) of USA Wrestling4Peace join Puerto Rico National Olympic Committee president Sara ROSALES (PUR), UWW Americas president Francisco LEE (GUA), and Puerto Rico national wrestling federation president Manual GARCIA (PUR) for a discussion of the recent donations (Photo: Luis Marin).

Puerto Rico has enjoyed plenty of wrestling success in recent years, with Jaime ESPINAL snatching Olympic silver with his runner-up finish in Beijing in freestyle at 86kg.

“We would like thank United World Wrestling for the coordination of the mats donated by USA Wrestling,” said Manuel GARCIA, president of the Puerto Rico National Wrestling Federation. “This donation has been a blessing to our island and act of kindness that you cannot find words to express how thankful we are.”

The donated mats were put to immediate use as 1984 Greco-Roman Olympic champion Steve FRASER (USA) put on a pair a clinics at local wrestling clubs in San Juan. Fraser taught a variety of techniques and talked with the young wrestlers about what it takes to win at the Olympic level.

“It was Wrestling4Peace’s pleasure to help Puerto Rico recover from the challenges it faced after Hurricane Maria,” said Fraser. “With the assistance of United World Wrestling, we were happy to collect over 1000 pieces of wrestling gear, including wrestling shoes, singlet’s, shorts, shirts, two wrestling mats and some strength training equipment and deliver to Puerto Rico Wrestling Federation.”

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.