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United World Wrestling Assists in Delivery of Mats and Equipment to Puerto Rico

Monday, December 17, 2018 - 00:14 By United World Wrestling Press

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SAN JUAN, Puerto Rico (December 17) – United World Wrestling and USA Wrestling’s Wrestling4Peace initiative successfully delivered two new wrestling mats, two donated wrestling mats and a variety of training equipment and clothing last week to the Puerto Rico Wrestling Federation.

The donated mats and equipment were collected by USA Wrestling’s Wrestling4Peace with two new mats and delivery payments provided by United World Wrestling. The donations are part of an ongoing commitment by United World Wrestling to help the island in their recovery from hurricanes that pummeled the nation in 2017.

“Puerto Rico is one of the strongest wrestling nations in the Americas,” said United World Wrestling president Nenad Lalovic. “We are here to better serve our athletes, especially those who’ve had to overcome obstacles like the hurricanes that hit Puerto Rico. This is just a part of what we’d like to accomplish, and it’s a great start.”

Lorraine RORABAUGH (USA) and Steve FRASER (USA) of USA Wrestling4Peace join Puerto Rico National Olympic Committee president Sara ROSALES (PUR), UWW Americas president Francisco LEE (GUA), and Puerto Rico national wrestling federation president Manual GARCIA (PUR) for a discussion of the recent donations (Photo: Luis Marin).

Puerto Rico has enjoyed plenty of wrestling success in recent years, with Jaime ESPINAL snatching Olympic silver with his runner-up finish in Beijing in freestyle at 86kg.

“We would like thank United World Wrestling for the coordination of the mats donated by USA Wrestling,” said Manuel GARCIA, president of the Puerto Rico National Wrestling Federation. “This donation has been a blessing to our island and act of kindness that you cannot find words to express how thankful we are.”

The donated mats were put to immediate use as 1984 Greco-Roman Olympic champion Steve FRASER (USA) put on a pair a clinics at local wrestling clubs in San Juan. Fraser taught a variety of techniques and talked with the young wrestlers about what it takes to win at the Olympic level.

“It was Wrestling4Peace’s pleasure to help Puerto Rico recover from the challenges it faced after Hurricane Maria,” said Fraser. “With the assistance of United World Wrestling, we were happy to collect over 1000 pieces of wrestling gear, including wrestling shoes, singlet’s, shorts, shirts, two wrestling mats and some strength training equipment and deliver to Puerto Rico Wrestling Federation.”

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.